Fuel Lines
AUGUST 22, 2019
Adding recommendations is one of the easiest ways to empower your agency’s new business program. As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Just yesterday, I was asked to review the website of a large ad agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client.
Single Grain
AUGUST 23, 2019
Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%.
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More About Advertising
AUGUST 22, 2019
The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming services. As ITV announce a second annual series of the popular Love Island, we learnt.
AdPulp
AUGUST 17, 2019
Rory Sutherland is a deep thinker with the ability to cut through the b t. It’s an uncommon trait, so let’s pay close attention to the man’s words. When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland cooly replies: “Oh. I think that the […]. The post For Good Things To Happen, Brands First Need To Be Famous appeared first on Adpulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
illumin
AUGUST 20, 2019
This week both Google and GEICO have two new humorous campaigns to hit the Most Viewed Video Ads chart, all of which round out the top four. Nike also debuts it’s most recent campaign, new to the chart in the nine spot. Check out some of the top comedic spots below with the full Top 10 list at the bottom: Google. Class is in session with Bill Nye as he explores the principles of psychology that can help people overcome their fears, and why switching to a new Chromebook should be a no-brain
Single Grain
AUGUST 22, 2019
When it comes to promoting and growing a business, everyone knows that video is king. But what's often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re serving your company and product: Is your video increasing conversions ?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
AUGUST 19, 2019
Small businesses are always looking for ways to reach out to potential customers. Conventionally, they rely on print and electronic media to put their word out there. But high internet penetration and tech innovations over the last few decades have changed the way businesses reach out to customers.
Admixer
AUGUST 23, 2019
AcuityAds is named one of the fastest-growing ad tech companies in North America. Operating globally, they provide a wide range of solutions. What’s behind these solutions and technology? And how is the programmatic landscape changing from the perspective of AcuityAds? Read in this insightful talk with our guest. My name is Gil Klein, I’m VP […].
Single Grain
AUGUST 20, 2019
In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for.
More About Advertising
AUGUST 19, 2019
I started in this industry the very week, as it happens, that Google launched. It was 1998 and the great digital disruption was underway. Agencies were already on the back foot, deep in battle with the research companies like Millward Brown, whose pre-testing research was growing ever more popular. It was a method that rewarded.
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Smarty Ads
AUGUST 23, 2019
Rewarded video ads have made what is called “breakthrough” in the user experience during 2015-2018 years and finally offered watchers a real value exchange for their attention. Instead of having to dodge annoying banners and interstitial ads, the mobile users are now voluntarily watching a video ad in exchange.
InMobi
AUGUST 19, 2019
Use This Mobile User Acquisition Checklist For All of Your UA-Based Mobile Ad Campaigns. Mobile user acquisition strategies driven by through mobile ads, while effective, can quickly drain your budget if you’re not careful. Want people to be downloading your app? That’ll cost you between $1.29 and $4.47 per install, according to eMarketer. Looking to acquire loyal app users - i.e. highly active users?
Single Grain
AUGUST 19, 2019
Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. They’ve banned potentially misleading or predatory products and services like weight loss supplements and payday loans.
More About Advertising
AUGUST 23, 2019
Being global has its benefits but WPP CEO Mark Read may be wondering about some of his far-flung empire, as WPP AUNZ, the business formed by the merger of Australia’s biggest ad group STW and WPP in 2016 (with WPP as the biggest shareholder) has just posted a loss of $253m. This is big bucks.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
AUGUST 23, 2019
The great majority of people do not know what I, or the thousands of people who do what I do for a living, do for a living. I’m a copywriter. I’m a copywriter who has grown used to following that line of introduction with this explanation: In advertising, a copywriter is the one who typically […]. The post Copywriters Are Idea Generators.
All About Advertising Law
AUGUST 23, 2019
The Seventh Circuit issued a decision this week that guts a key part of the FTC’s enforcement arsenal – the ability to obtain equitable monetary relief from defendants when the FTC challenges conduct in federal court under Section 13(b) of the FTC Act. We’ve written previously— here , here , here , and here —regarding the limits courts have placed on the FTC’s ability to invoke Section 13(b) and this case brings those issues to a head.
Single Grain
AUGUST 23, 2019
“Website security” – let's be honest here: when was the last time you seriously thought about it? When was the last time you or your SEO team spent two seconds on the latest security trends for websites? Companies might be spending billions of dollars on SEO right now, but a significant percentage of enterprises with websites don't even think about website security.
More About Advertising
AUGUST 22, 2019
The Clio Awards are 60 this year and they’re celebrating some of adland’s icons with a campaign from BBDO LA featuring a Renaissance-style mural from Sam Spratt, a film and a website featuring, inter alia, George Lois, Mary Wells Lawrence, Sir John Hegarty, messrs Wieden+Kennedy and a strange Martian figure who once upon a time.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
AUGUST 22, 2019
There is no uniform in punk rock, but there are favorite footwear brands, Dr. Marten, Fluevogs, and Vans among them. Vans is introducing its latest brand campaign, “The Spirit of DIY,” featuring ambassadors of DIY culture from around the world who are making things happen and influencing the communities around them. No rules and unapologetic […].
More About Advertising
AUGUST 21, 2019
Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis, Adweek tells us. Well it kind of has except Interpublic’s The Martin Agency continues on Oreo globally (a pretty big brand in Mondelez’s biscuit category) and Ritz in the US. VCCP (which no longer has WPP.
More About Advertising
AUGUST 21, 2019
When you’ve produced the world’s most famous truck ad – maybe the world’s only famous truck ad – as Forsman & Bodenfors did five or so years ago for Volvo with Jean-Claude Van Damme, it’s hard to top. But F&B is pulling out all the stops with ‘The Cash Machine,’ featuring rich and supposedly fashionable.
More About Advertising
AUGUST 20, 2019
Publicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full service marketing agency. In this case that seems to mean direct marketing or maybe CRM. Unusually it will sit within Publicis Media. Publicis CEO Arthur Sadoun says: “With the acquisition of Rauxa, Publicis Groupe is reinforcing its expertise in.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
AUGUST 20, 2019
It is never uplifting news to lose a major client and in M&C Saatchi’s case the NatWest loss cannot be helpful. They need to win a few decent names plus get some decent creative work out there in the public domain – it can’t be that hard, or can it? At Simons Palmer our mega.
More About Advertising
AUGUST 19, 2019
Cryptocurrencies are a mystery to many of us (except Facebook’s Mark Zuckerberg who’s decided he wants one of his own). Among the issues is the difficulty of trading, it seems. So Blockchain.com and agency Oberland have signed up the ever-reliable William Shatner (a crypto investor himself) to plug The Pit, its new and supposedly quicker.
More About Advertising
AUGUST 19, 2019
Looks like comedian Rob Brydon is going to have to give up all that free travel, food and booze courtesy of P&O Cruises. P&O is reported to be reviewing its ad account at agency Founded, which launched ‘This is the life’ on an unsuspecting world in 2014. This is its latest, more artsy incarnation. Tricky.
More About Advertising
AUGUST 22, 2019
Oven chips as a symbol of family togetherness – albeit celebrating family ‘differences’ – is part of a long tradition in which some everyday products somehow become part of the national fabric. It’s not as easy to now as it was, with few brands able (or willing) to lavish the kind of TV budgets that.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
AUGUST 22, 2019
Jonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads China is set to be the largest retail market by the end of this year. The opportunity is vast, and western brands are increasingly making plays to corner their share of the market. Based on.
More About Advertising
AUGUST 21, 2019
Are women to be the salvation of the flagging US beer market? MillerCoors evidently thinks so. Recently we had a young lady winding down with a Coors Light courtesy of Leo Burnett and now it’s DDB Chicago’s turn for craft beer Blue Moon with another such (could be the same actress, there’s a wheeze.) Because.
More About Advertising
AUGUST 23, 2019
Like many booze brands, Bombay Sapphire gin is struggling to find something it’s allowed to say – like drink this and you’ll be happy. So it’s found itself a purpose – ‘Stir Creativity’ – which is as hard to argue with as it is to figure out it what it means. AMV BBDO is in.
More About Advertising
AUGUST 23, 2019
Don’t usually do TV idents but Hyundai – Hyundais seem to be everywhere in the UK, wrapping up the car share market – is sponsoring “forward thinking drama on ITV.” The campaign from Innocean and Havas Media’s Jump seems to be about a foiled kidnapping and is appropriately dark. Drama seems to mean jeopardy and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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