Fuel Lines
APRIL 30, 2020
Your number one objective should be to maintain, if not increase, your engagement with prospects. I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to develop new skills to successfully work remotely.
More About Advertising
MAY 1, 2020
The UK was producing some brilliant creative work in the early 80s, but on the other side of the pond they were giving us a run for our money. I have always loved this, Ally & Gargano TV spot for Federal Express. ‘Fast-Paced World’ directed by the legendary Joe Sedelmaier and starring John Moschitta, AKA.
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AdPulp
APRIL 27, 2020
Editor’s note: This first article in our new Emerging Voices series is made possible by the generous support of our patrons on Patreon.com. SOUTHAMPTON—Bridging the gap between studying and entering the world of work can be difficult, particularly if you’re looking to break into industries like advertising, marketing, and media. Competition is rife, both from […].
Smarty Ads
APRIL 29, 2020
Every time we set up a campaign, we can face a lingering feeling of uncertainty. Will my audience get the message? How will this message resonate with their needs and interests? Will it turn visitors into your new customers or people will simply ignore it? All these questions really have.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
MAY 1, 2020
Last week, the FTC filed its first lawsuit involving COVID-19 disease claims, but the Commission took an approach it had largely abandoned in consumer protection cases, by filing for a temporary restraining order and preliminary injunction in federal court and simultaneously filing an administrative action. Although COVID-19 claims are new, the procedural approach taken by the FTC is one that it has not used in years.
More About Advertising
APRIL 30, 2020
The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if Publicis doesn’t deliver “guaranteed outcomes” via its new The Pact service for mid-sized clients. Mid-sized being a prety wide definition: $10m – $1bn. The spending limit (you knew there’d be a catch) is $25,000 per.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
APRIL 27, 2020
We’ve been keeping in touch with SmartHub owners during the last couple of months — scheduling calls, discussing workflow experience and performance — this all served a noble purpose as now we’re about to provide you with very valuable system insights. We’ve interviewed several dozen independent enterprises who use.
illumin
APRIL 29, 2020
The post LOS ESPORTS, LA GRAN ALTERNATIVA PARA LOS ANUNCIANTES ANTE EL PARÓN DEPORTIVO appeared first on AcuityAds Inc.
More About Advertising
APRIL 30, 2020
Japanese pro-biotic dairy drink maker Yakult has appointed independent London agency Brothers and Sisters as its main creative partner in Europe after a seven-agency, six-month pitch involving agencies from the UK, Germany, Netherlands and Italy. Yakult European commercial director Minoru Osada says: “We have been searching for a unique partner to help us deliver a.
AdPulp
APRIL 30, 2020
Yo, whassup? Have you seen Budweiser UK’s new remix of the famous “Whassup?” spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots—one from Coors Light and the other from Etsy.com. Earlier this week, I wrote […]. The post Ad Chatter: A New “Water Cooler” Discussion About Advertising appeared first on Adpulp.
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Gods of Advertising
APRIL 26, 2020
Years later. These woods. The fading sun casting long shadows. In this moment on that bend on a slope you envision your ideal death. You imagine a mountain lion. The beast still existed and in these very woods, albeit rare. They were still here. Avoiding extinction, through guile and guts. Still here. Again, you hear the rustling. Could it be the wind?
InMobi
MAY 1, 2020
Welcome to our second edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to check out our first installment in this series where we talk mobile gaming with InMobi’s Jobie Tan? Click here to check it out.
More About Advertising
APRIL 26, 2020
This all happened so fast. Frighteningly fast. I was about to meet a friend but he said he was going to choir practice instead. Meanwhile my wife explained she was going to a friend’s for dinner. I’d heard the news and was worried. Being the cautious type, I explained that I thought this was potentially.
AdPulp
APRIL 28, 2020
What drives people to work in the advertising business? What human impulses are at work? Advertising—like journalism, publishing, technology, and entertainment—is a tough field to join and a difficult field to stay employed in. So, it’s fair to ask, what is the original impulse, and what is the daily motivation that keeps the best people […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
illumin
MAY 1, 2020
Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in. The post MOST VIEWED VIDEO ADS: COVID-19 EDITION appeared first on AcuityAds Inc.
InMobi
APRIL 30, 2020
In March and April, the novel coronavirus has spread in Saudi Arabia and the United Arab Emirates (UAE), causing sudden disruption to daily life. To get a sense of how it is impacting people in both countries, InMobi ran a mobile survey using InMobi Pulse , InMobi’s mobile market research solution. The surveys ran from April 13-24 and reached close to 1,000 adults through their mobile devices across the two countries.
More About Advertising
MAY 1, 2020
The latest IPA report finds that BAME staff in agencies have dropped to 13.7%. This low proportion doesn’t surprise me at all because you can blatantly see it. You can see it in the poorly written work that spells out diversity letter by letter. And you can see it in the lack of work, we’re.
AdPulp
APRIL 29, 2020
We see what we want to see. We also see the things that the media frames for us. We do not see what we don’t want to see and we do not see the things outside the media’s dominant frame unless we choose to look. Jon Alsop is a freelance journalist who writes Columbia Journalism […]. The post See Only Evil, Or Look in Another Direction appeared first on Adpulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Admixer
APRIL 30, 2020
Programmatic advertising is swiftly expanding its market share and is becoming the dominant model in the digital advertising ecosystem. According to the joined report by IAB and PwC, programmatic ad revenues currently account for 80% of all digital display advertising revenues. Programmatic advertising enabled companies to capitalize on their consumer data and reach audiences more […].
Smarty Ads
APRIL 30, 2020
Developed by Google in the year 2016, AMP or Accelerated Mobile Pages is an open-source framework made up of HTML, CSS, and JavaScript. It helps developers in creating a lightweight system that accelerates the loading speed. All in all, it is a great way of optimizing web content, particularly on.
More About Advertising
MAY 1, 2020
A Fishbowl US survey, reported in Agency Spy, shows that advertising and marketing people lead the field when it comes to drinking at home while at “work” in these WFH days – an impressive 49.14%. For once lawyers are beaten into second place on 48.65%. In adland women beat men by 50.44% to 47.
AdPulp
APRIL 27, 2020
Amazon.com is positioned to win right now, but the Seattle-based behemoth isn’t the only winner. For people seeking to buy direct from the maker, Etsy.com is the way to go. Etsy reported first-quarter consolidated gross merchandise sales jumped 32% year-on-year to $1.4 billion. The Brooklyn, N.Y., company is also doing well on Wall Street. Shares […].
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
APRIL 29, 2020
Affiliates have a number of important decisions to make before starting to run their campaigns. This includes choosing the right offer as well as having a dependable tracker in place. In addition, digital marketers need to find strong and reliable traffic sources for the ads they create. There are dozens of traffic sources available on the market, but Adcash has earned a solid reputation for being one of the most reliable DSP providers out there.
Smarty Ads
APRIL 29, 2020
“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” This well-known quote has been attributed to some of the most fortunate businessmen of the nineteenth century from John Wanamaker to Henry Ford.
More About Advertising
MAY 1, 2020
Here’s Maurice Levy in lockdown, telling The Drum’s Stephen Lepitak about working from home, his brief spell seconded (it seems) to WeWork and working with his successor as Publicis Groupe CEO Arthur Sadoun. No chateau by the sea for Maurice it seems. The old boy seems in fine fettle despite everything – although the celebrated.
Admixer
APRIL 28, 2020
On April 22, Admixer Academy hosted a webinar “How to make your native ads drive results in 2020”. Oleg Sokolan, Director of Demand at Admixer interviewed Paulina Kluska, Supply Manager at Voluum DSP. During the webinar, Paulina Kluska shared her take on the current state of native advertising and provided recommendations on how advertisers can […].
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Lemonads
APRIL 27, 2020
There are many slogans around tests and affiliate marketing which is why only tests allow your campaigns to progress effectively. If everyone seems to agree on their usefulness, there are often very practical issues regarding their implementation, their application or their interpretation. Let's embark on a special masterclass about testing and analysis of statistical data!
Gods of Advertising
APRIL 28, 2020
From Lake Shore Drive, there was only one entrance to Montrose Harbor, a meandering one-lane road skirting the soccer fields and mostly empty grass leading to the parking lot, where you and the other “burn-outs” liked to party. From here was an excellent vantage point for spotting police should they make their sweep earlier than usual. This was the only way in.
More About Advertising
MAY 1, 2020
Commercial advertising in April 2020 pretty much ground to a halt (with some exceptions): what work there was was Covid-19. Much of it was along the line: we’ve got to do something. But there were two stand-outs, efforts that would have stood out in any context.
All About Advertising Law
APRIL 30, 2020
Recently the National Advertising Division (NAD), as part of its routine monitoring program, evaluated whether certain claims made by Petco Animal Supplies, Inc. (Petco) in marketing and advertising materials for its “no artificial ingredients” advertising campaign were adequately substantiated. The NAD determined that Petco presented sufficient evidence to demonstrate that it is “setting a bold new standard for nutrition” and that it “will continue to evaluate and
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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