Martech
OCTOBER 14, 2021
In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.
More About Advertising
OCTOBER 12, 2021
As COP26 approaches, climate activists are upping their game. You can block the Blackwall Tunnel in the rush hour like Insulate Britain, or you can file a complaint against Brazil’s president Bolsonaro at the International Criminal Court against and make a hard-hitting ad, like global NGO AllRise. This spot by 180 Amsterdam launches the campaign, The post The Planet vs Bolsonaro: 180 Amsterdam starts a conversation 'too loud to ignore' first appeared on More About Advertising.
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AdPulp
OCTOBER 9, 2021
What’s in a name? If we’re talking about the Washington Redskins, the answer is simple—bias and overtly racist thinking are in the name. Same with Squaw Valley, the famous resort near Lake Tahoe. So, Squaw Valley is no more. Palisades Tahoe is the new name. High Country News spoke to Darrel Cruz, director of the […]. The post Welcome to Palisades Tahoe appeared first on Adpulp.
Smarty Ads
OCTOBER 13, 2021
CPM ad network technologies go through the rapid development stage if we take a look at the modern programmatic ecosystem. If previously only such ad network companies like Google AdSense almost single-handedly ruled the ball, now former market leaders are experiencing serious competition coming from companies that compete.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 11, 2021
Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session.
More About Advertising
OCTOBER 12, 2021
Big British mutual John Lewis is making some drastic changes as the eponymous department store (growing bigger online) and Waitrose supermarket owner fights the aftermath of the pandemic and the likes of Amazon. It seems to have accepted that it can longer be all things to all consumers – and has wisely ditched its “never. The post John Lewis pushes the boat out for home insurance first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
OCTOBER 14, 2021
More and more digital advertisers turn to programmatic ad strategy in an attempt to widen their audience and manage campaigns more efficiently. Emarketer predicts that by 2021 programmatic ad spend will reach 88% of all US digital display ad spend which accounts for $81 billion. While the sector.
Martech
OCTOBER 15, 2021
While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. Having a great agile marketing backlog can make an impactful difference for teams. After working with hundreds of teams over the past decade, I’ve boiled it down to six key elements of great agile marketing backlogs. .
More About Advertising
OCTOBER 15, 2021
We all know that the planet is going to hell in a handcart, it’s more a matter of how soon and what can we do about it? In the UK we have protesters glueing themselves to motorways, which seems to annoy more people than it recruits to their cause. Mind you, they said that about. The post MAA Ad of the Week: 180 Amsterdam for AllRise first appeared on More About Advertising.
AdPulp
OCTOBER 15, 2021
Packaging matters, especially at the point of sale. Sometimes a product’s packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category. Loud Enough to Blow A Hole in the Wall The […]. The post Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans appeared first on Adpulp.
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Smarty Ads
OCTOBER 13, 2021
Mobile apps took over the world: it seems like every developer has focused their attention on the mobile ecosystem. The trend has gone so big that even social media giants like Facebook, Instagram, and Twitter, seeing in apps a path to better user engagement, decided to make games a part.
Martech
OCTOBER 11, 2021
For the past few weeks, we’ve been highlighting the changes marketing teams made to their technology stacks in the past year and found that despite the upheaval of the coronavirus pandemic organizations replaced plenty of tools and platforms. However, the MarTech Replacement Survey did discover that the pandemic affected how teams staffed up to manage these new technologies.
More About Advertising
OCTOBER 14, 2021
Spark44 and MediaCom won the top prizes in Ocean Outdoor’s annual digital creative competition with Out of Home executions created for Land Rover and the charity Rays of Sunshine respectively. The winners were chosen by a panel of 19 expert judges drawn from the Out of Home and wider advertising industry and presented at an. The post Ocean names digital Out of Home award winners first appeared on More About Advertising.
InMobi
OCTOBER 15, 2021
What will be the biggest holiday shopping trends this year? How will consumers shop during the 2021 holiday season and what will they be looking for? And how will holiday sales compare to the 2020 holiday shopping season or even the 2019 holiday shopping experience? To find out the answer to these questions and more fully uncover the truth on consumer shopping expectations this year, we turned to InMobi Pulse , InMobi’s mobile market research solution.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smarty Ads
OCTOBER 13, 2021
Maintaining your website or blog is not an easy task, especially when we talk about how to monetize website traffic and defining how to charge advertisers for your ad inventory.
Martech
OCTOBER 12, 2021
The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to prospects are the most effective, the majority agree that feasibility is a major challenge to personalization at scale. Stop missing opportunities! It’s time you got the most out of your investments in ABM.
More About Advertising
OCTOBER 14, 2021
Phrases such as “the best slots on the planet”, “all about the customer” and “win it big” have become commonplace throughout the online casino community. There is indeed something to be said about such promotions when we consider the fact that the entire industry has grown in leaps and bounds in recent years. Still, it.
Bannerwise
OCTOBER 15, 2021
The holiday season, a crucial few months for marketers, is quickly approaching. 30% of all retail sales happen during this time and Amazon reports half of their yearly sales to happen between Black Friday and Christmas.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
EGC Group
OCTOBER 15, 2021
Last week, the Facebook outage , compounded by the Congressional testimony of that platform’s former employee, Frances Haugen, topped the news for several days. The ripple effects, however, may last for some time—particularly for small businesses that advertise on Facebook, not to mention its “family” of platforms that include Instagram.
Martech
OCTOBER 13, 2021
This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.
More About Advertising
OCTOBER 12, 2021
Bisto, one of the very earliest moneymakers for ITV as well as its various owners, is back on TV for the first time in six years. From either JWT or McCann, it doesn’t seem to be saying. Current owner Premier Foods has had a rocky time after a series of acquisitions left it with too. The post Bisto's back after six years - plus gloop, alas first appeared on More About Advertising.
InMobi
OCTOBER 14, 2021
M-commerce is set to be bigger than ever before this holiday season, with consumers continuing to use their mobile devices to shop this year. In 2021, eMarketer predicts that m-commerce will grow by over 15% in the U.S. And InMobi’s own research from September found that more consumers plan to shop using their mobile phones, than the number of people who will shop in person.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Smarty Ads
OCTOBER 14, 2021
25 September 2018, - SmartyAds has turned 7: young enough to lose the knack of throwing good parties - old enough to start bragging about personal achievements and outstanding team, hooray, let's make it happen! This is a great milestone in our development but it all wouldn’t be possible without.
Martech
OCTOBER 12, 2021
Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. “Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference.
More About Advertising
OCTOBER 12, 2021
It’s Halloween at the end of the month – as if we didn’t have enough irritations with shortages, rising taxes and Covid rattling though schools – on a weekend, so it’s an even bigger thing. Oh dear. Asda and new agency Havas are entering into the spirit of the occasion with ‘The Big Freakend,’ the. The post Now Havas chirps into Halloween for Asda first appeared on More About Advertising.
All About Advertising Law
OCTOBER 14, 2021
Just days after the FTC announced that it was resurrecting its Penalty Offense Authority to crack down on for-profit higher education institutions’ false promises about graduates’ career opportunities and earnings prospects, the FTC is invoking this authority to “blanket[] industry with a clear message” about fake online reviews and other deceptive endorsements.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smarty Ads
OCTOBER 14, 2021
A desktop unified auction (aka header-bidding technology) always starts with a header, - an invisible HTML element with an embedded Javascript code that enables obtaining the bid requests from multiple demand partners simultaneously. We said desktop, what about mobile app header-bidding? Since header element exists.
Martech
OCTOBER 12, 2021
Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. They include advanced customization and reporting capabilities and a new enterprise level of Operations Hub, available in November, in addition to the existing free, starter and professional levels.
More About Advertising
OCTOBER 11, 2021
VCCP landed online used car marketplace Cinch in the summer. Here’s its debut with Rylan Clark-Neal, who’s fronted Cinch ads since it started barely a year ago, back in the frame, this time assisted by celebrity chef Gino D’Acampo. VCCP’s contribution seems to be “Don’t just nail it, Cinch it,” hardly the most elegant of. The post It's a Cinch for new agency VCCP - or is it?
InMobi
OCTOBER 13, 2021
Acquiring new app users is harder than ever before, with so many changes in the industry underway. And yet, it’s never been more critical to get new users for your app, as new ways of shopping, consuming media, communicating and doing so much more are now becoming the norm. So what can app-first businesses do in this environment? How can apps acquire new users at scale amidst all of the tumult in the mobile space?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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