Venture Beat

MAY 1, 2022

There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX. Read More.

Marketing 134

Marketing eCommerce Media 134

Adweek

NOVEMBER 5, 2022

Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform's Accessibility Experience Team would suffer losses. Many were hopeful that someone, literally anyone, with power at Twitter would make a strong enough argument to the new chief twit about the importance of access and save the.

Media 363

Media 363

Single Grain

SEPTEMBER 3, 2022

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. A solid brand building process is crucial for your company because it is the visual identity of your business and, done properly, gives your business not just a name, but a voice and encourages consumer awareness about your business.

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Smart Insights

AUGUST 23, 2022

Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing? How to succeed in 2022. appeared first on Smart Insights.

Marketing 145

Marketing Media 145

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Chief Martech

MAY 3, 2022

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech

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Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech Series

AUGUST 5, 2022

Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR and marketing automation has transformed digital marketing processes for good. As far as content marketing is concerned, AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.

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Marketing Machine Learning Conversion Impressions 143

Marketing Dive

DECEMBER 19, 2022

Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact?

Marketing 135

Marketing 135

Rob Campbell

SEPTEMBER 13, 2022

I’ve written a ton about brand purpose over the years. Not as viciously as my beloved Martin Weigel. But close. It’s not that I am against brand purpose, It’s when it’s used as a marketing tool and ‘updated’ to whatever trend is currently popular that my hate boils over. It’s why I have always advocated for belief rather than purpose.

Food 132

Food Manufacturing Education Marketing 132

VideoWeek

OCTOBER 11, 2022

Total CTV advertising expenditure in the UK reached around £930 million last year, according to estimates published by strategic advisory firm Spark Ninety in a new report released today, up from around £515 million in 2019. For the time being, broadcaster video on-demand (BVOD) and YouTube continue to account for the majority of this spend – though Spark Ninety says that could change in the coming year as new inventory hits the market.

Agency 130

Agency Advertising Media Marketing 130

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Advertising

TechCrunch Ads

MAY 24, 2022

DuckDuckGo, the self-styled “internet privacy company” — which, for years, has built a brand around a claim of non-tracking web search and, more recently, launched its own ‘private’ browser with built-in tracker blocking — has found itself in hot water after a researcher found hidden limits on its tracking protection that create a carve-out for certain advertising data requests by its search syndication partner, Microsoft.

Cookies 130

Cookies Advertising Ad Targeting Marketing 130

Adweek

AUGUST 26, 2022

With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo. The overall oval shape is reminiscent of a racetrack and was inspired by the.

Marketing 363

Marketing 363

Single Grain

SEPTEMBER 19, 2022

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis? What are the different types and how do you conduct one without a huge team and budget? In this article, you’ll learn a beginner-friendly way how to approach an SEO analysis and find high-impact insights – by yourself and without breaking t

SEO 144

SEO Conversion Affiliates Food 144

Smart Insights

MAY 19, 2022

What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning … The post How to structure an effective multichannel marketing plan appeared first on Smart Insights.

Marketing 145

Marketing Communications 145

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Chief Martech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps? Surely no other profession has to deal with such sprawl!” To which software review site G2 responds in this article, “Hold my beer.” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups

MarTech 133

MarTech Pop-Up Marketing Impressions 133

Martech

MAY 18, 2022

It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.

Marketing 143

Marketing Audience Communications Media 143

AdExchanger

DECEMBER 13, 2022

Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to. The post Meet Performance Max, The Blackest Black Box Of All Google Ad Products appeared first on AdExchanger.

Media 143

Media 143

Martech Series

JULY 22, 2022

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Carol Franczek – a longtime senior marketer with executive marketing leadership roles across hospital & healthcare, beauty, food, household products, retail, and e-commerce markets — will now deliver strategies and expertise as a member of Chief Outsiders – one of America’s top fractional executive firms.

Healthcare 136

Healthcare Marketing Food Retail 136

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Marketing Dive

JUNE 15, 2022

Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.

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Rob Campbell

SEPTEMBER 22, 2022

I was recently in a client meeting where we had a discussion about ‘scale’ The person in question was suggesting – as many do – that the only way to achieve it was to make sure you offer something for everyone. Now there’s two ways you can do that … Literally offer something for everyone or be so bland that you don’t alienate anyone.

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Audience Entertainment Communications Marketing 128

VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment. According to Google, the digital advertising industry has requested “more time to evaluate and test” its Privacy Sandbox before depreciating third-p

Cookies 130

Cookies Ad Tech Manufacturing Advertising 130

Venture Beat

APRIL 16, 2022

Get active in AR/VR/XR marketing to entertain your audiences and keep your brand top-of-mind creativity revolution in the metaverse. Read More.

Entertainment 145

Entertainment Audience Marketing 145

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Adweek

AUGUST 1, 2022

Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs.

Machine Learning 363

Machine Learning Marketing 363

Single Grain

AUGUST 12, 2022

When you’re looking for a new pair of workout leggings, what do you do? You open up your favorite browser and type in “best workout leggings.”. The first page of search results that pops up include the links that are best optimized for the search engines. They’re the websites that Google thinks you’ll find most valuable and relevant , based on the content and what other websites think of them.

SEO 136

SEO Pop-Up Media Marketing 136

Smart Insights

OCTOBER 2, 2022

Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your … The post Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2022 appeared first on Smart Insights.

Marketing 143

Marketing Conversion 143

Chief Martech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. They identified the top 12% of those companies as “leaders” in their martech capabilities and the bottom 19% as “laggards.” You will hopefully not be surprised to learn that the leaders have mostly gained market

MarTech 131

MarTech A/B Testing Education Marketing 131

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.

SEO 144

SEO Marketing Education MarTech 144

AdExchanger

NOVEMBER 21, 2022

An interview withNicola MendelsohnVP, Global Business GroupMeta’s stock took a nosedive after the company reported its third-quarter earnings in late October. Less than two weeks later, Meta confirmed plans to. Continue reading » The post Nicola Mendelsohn, Meta’s Ad Chief, Claps Back At The Metaverse Critics appeared first on AdExchanger.

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Martech Series

JULY 15, 2022

MetaTope has partnered with Moxy.io, the marketplace for Play & Earn video games, to build a gaming infrastructure for content creators to take the next step in the evolution of one’s digital identity. MetaTope, the Web3 infrastructure company building the connection between all isolated metaverses, today announced the company’s partnership with Moxy.io, the middleware layer powering the next generation of video games, to build the infrastructure for games and content creators to

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MarTech Media Marketing Advertising 133

Marketing Dive

DECEMBER 12, 2022

Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.