AdPulp
MAY 11, 2011
'MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads. By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time ever, this can now be tested simultaneously in multiple countries.
Nick Burcher
JUNE 6, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 6 June 2011. Paid Owned Earned - how it works [image and video]. Paid Owned Earned is a framework that can be used for classifying different types of marketing activity, the key though is understanding how everything links together and nothing works in isolation.
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Advertising to Baby Boomers
NOVEMBER 10, 2011
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 10 November 2011. The New Millennium Tales: Baby Boomer Marketing Stories. It’s larger than this, hardcover and classy – suitable for dazzling display on a petite coffee table.
AdPulp
SEPTEMBER 19, 2011
'Online marketers don’t know jack about Matthew Creamer, and they probably don’t know much about you. In his latest Ad Age piece, Creamer says he spent time closing observing the display ads being fed to him over a 48-hour period and concluded: If the internet advertising business understands me correctly, then I am a sugary-drink-swilling, spendthrift sucker with a yen for new wheels and a body-image problem or two.
Advertiser: ZoomInfo
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Nick Burcher
APRIL 27, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 27 April 2011. Pepsi social vending machine! [video + picture]. PepsiCo have today unveiled a social vending machine that features digital / social vending technology that will enable consumers to better connect with Pepsi brands at the point of purchase.
Nick Burcher
JULY 6, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 6 July 2011. Facebook usage figures by country - July 2008 to July 2011. I have been collating Facebook usage statistics by country since July 2008. This means it is possible to look at growth in Facebook by country for 4 data points - July 08, July 09, July 10 and July 11.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nick Burcher
JUNE 20, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 20 June 2011. New Tottenham Hotspur shirt sponsored by Augmented Reality platform Aurasma. Tottenham Hotspur have revealed that for the 2011-2012 season, the new Spurs shirt will display the name Aurasma, a new Augmented Reality platform from Autonomy.
Nick Burcher
NOVEMBER 9, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 9 November 2011. Elf Yourself 2011 at elfyourself.com - OfficeMax Christmas seasonal classic is back for another year! ElfYourself at elfyourself.com has been running for a number of years, with over 160,000,000 elves made to date. For ElfYourself 2013 - click here!
Nick Burcher
NOVEMBER 27, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 27 November 2011. Giant Lego Christmas Tree at St Pancras station, London [videos + photos]. This year the Christmas tree at St. Pancras train station is a bit different - its made out of Lego! The giant Lego Christmas tree is located in the main arcade area of St Pancras station and measures 12 metres / 38 feet in height.
Nick Burcher
AUGUST 18, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 18 August 2011. Yahoo Research - Facebook six degrees / small world experiment. In 1967 Milgram and Travers undertook their Small World Experiments. They measured how many steps it took for a package to make its way from a randomly selected individual to a target elsewhere in the US.
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Nick Burcher
JUNE 8, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 8 June 2011. Apple statistics for iPad, iTunes, iBooks, Apps and more. iPhones, iPads, iPods, iBooks and iTunes - Apple numbers continue to grow. Rishad highlighted that at the recent WWDC 2011 conference Apple revealed a whole host of stats and Apple facts and figures.
Nick Burcher
DECEMBER 12, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 12 December 2011. Heineken social Christmas tree on Facebook and in the real world in Singapore. Heineken has created a social Christmas tree! Heineken Social Christmas Tree on Facebook. The Heineken Social Christmas tree is a Facebook app that allows users to select a Christmas message, a style and 16 Facebook friends, with everything then displayed on a sendable Facebook christma
Nick Burcher
JULY 12, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 12 July 2011. Google Plus Circles - the real labels! Google Plus lets you assign contacts to different Circles, allowing you to selectively share content. These Google Plus Circles can be renamed by users, with the Circle labels used remaining unseen to anyone else.
Nick Burcher
MAY 10, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 10 May 2011. NFC - FourSquare and Google and other examples. NFC is technology that allows mobile users to touch their phone to an NFC chip (which can be incorporated in a sticker or a reader) in order to get information or register an action.
Nick Burcher
DECEMBER 31, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 1 January 2012. Happy New Year 2012 from London! [HD fireworks video and music download]. Happy New Year from London! Awesome London New Years Eve fireworks again, kicked off by Jacques Rogges Olympic announcement and the Chariots of Fire theme before including Adele, Coldplay, the Prodigy, Faithless and all sorts of other tracks mashed together.
Nick Burcher
SEPTEMBER 7, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 7 September 2011. David Guetta Facebook MP3 downloads using Facebook Credits. David Guetta has built a substantial fan base on Facebook with 23.7m people now Liking the David Guetta Facebook Page. The David Guetta Facebook Page is used to push information to fans, syndicating the David Guetta Twitter account and highlighting other things of interest for fans (such as Spotify lin
Nick Burcher
NOVEMBER 28, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 28 November 2011. Nokia 800 Lumia DeadMau5 Millbank Tower projection event in central London [videos]. Millbank Tower was the site of the big Nokia 800 Lumia event in central London tonight. Nokia projected onto the tower, while DeadMau5 played a special outdoor set to celebrate the new Nokia 800 Lumia Windows phone.
Nick Burcher
NOVEMBER 22, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 22 November 2011. Dominos Pizza Hero iPad application - pizza gamification! The new Dominos Pizza Hero iPad application allows app users to create their own pizza - and score points while they do it! Dominos Pizza Hero iPad application.
Advertiser: ZoomInfo
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Nick Burcher
OCTOBER 26, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 26 October 2011. Toyota Social Network racer app - personalised Facebook racing game. Toyota have launched the Toyota Social Network Racer on Facebook - the first 3D social racing game on Facebook. Toyota Social Network Racer on Facebook.
Nick Burcher
NOVEMBER 14, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 14 November 2011. Innocent Tweet and Eat Veg Pots collaborative couponing #tweetandeat. Innocent are running a collaborative couponing campaign for their veg pots. Under the title Tweet & Eat the Innocent veg pots campaign is based around the idea that the more people who tweet, the cheaper you eat.
Nick Burcher
MAY 4, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 4 May 2011. Your Facebook design added to a real life KLM plane! KLM have launched a Facebook promotion that could see your design then painted onto a plane! The KLM promotion is based around Delft blue tiles, with Facebook users encouraged to turn photos and profile pictures into Delft type images and then add a caption too.
Nick Burcher
SEPTEMBER 26, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 26 September 2011. BBC animated QR code trailer for The Fades. BBC3 are promoting The Fades using an animated QR code trailer that points directly to the series microsite. This looks great and the whole trailer does a good job of building suspense / anticipation for the forthcoming series: The Fades BBC3 animated QR code trailer.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Nick Burcher
NOVEMBER 24, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 24 November 2011. Social Media Behaviour [presentation] - my slides from WMG Digital conference. I was recently asked to make a short presentation at the WMG Digital conference in London on Social Behaviour. My presentation deck gives an overview of some of the things currently happening on the web that I think are interesting.
Nick Burcher
OCTOBER 10, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 10 October 2011. TopShop SCVNGR location based activity. What I call Real World Optimisation is becoming more popular and it is interesting to see retail venues experimenting with location based mobile applications. FourSquare Specials have been the most prominent examples to date, but in the UK TopShop are working with SCVNGR to offer points / exclusive TopShop rewards for student
Nick Burcher
JUNE 17, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 17 June 2011. Coors Light, Jean Claude van Damme and frozen pants. The new Coors Light (UK) video features Jean Claude van Damme giving his thoughts on Coors Light and "frozen pants." The video sees Jean Claude van Damme walking across an icy wasteland and discussing different levels of cold.
Nick Burcher
JUNE 21, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 21 June 2011. MI5 use QR codes on print ads - even James Bond and the British Secret Service are linking print with mobile! The British Secret Service, MI5, is recruiting. Instead of just running print ads though, they are running print ads that feature a large QR code that drives to the mobile web: MI5 QR code recruitment ad in the Sunday Times (19/06/11).
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Nick Burcher
AUGUST 2, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 2 August 2011. ZenithOptimedia / Performics presentation on GooglePlus. The following presentation looks at Googles new social network service, Google+, from a number of angles - the offering, the numbers, the implications for Search, the chances of success, the opportunities for brands and so on.
Nick Burcher
JUNE 27, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 27 June 2011. Peugeot Take The Car - Touch the Truck re-imagined for the Facebook generation. Touch the Truck is a marketing classic - last person left touching the truck wins it. In Sweden, Peugeot re-imagined this for the digital / Facebook generation, running a virtual touch the truck competition.
Nick Burcher
MAY 6, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 6 May 2011. The Lynx Stream social mobile app. The latest digital initiative from Lynx is the Lynx Stream mobile app - effectively a social content aggregator. Billed as an app to capture and record unforgettable nights out, if an event is set up through the app, it will then collect every video, picture, text, tweet, check-in and status update a group of friends makes to produce a
Nick Burcher
OCTOBER 23, 2011
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 24 October 2011. Bacardi Dragonberry - Rotterdam projection with real time party pictures. For the introduction of new drink Bacardi Dragonberry, on Saturday October 15 2011 Bacardi projected a giant dragon onto the White House on the quay in Rotterdam Gelderland.
Advertiser: ZoomInfo
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