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'ManageFlitter provides you with a set of easy to use tools to help you build a prospective client audience for agency new business. This is a web-based application that I use and recommend. It assists Twitter users with their account management and helps to grow their followers. People who want to use Twitter for new business have found that it takes a long time and a lot of hours to create and maintain a genuine pool of prospects.
'#SugarSelfie (okay, so I’m colorblind!). If ever there were a perfect example of corporate Goliath it would have to be Salesforce, the huger than huge Customer Relationship Management (CRM) company based in San Francisco. Founded by the polarizing Marc Benioff, Salesforce has almost as many haters as users. It’s basically the CRM standard but it’s a standard more and more people are perhaps growing weary of using.
'Most of you reading this don’t know me, but I’m quite an introvert. Long ago, an art director partner of mine said once, “You don’t talk much…but you’re thinking.” Which is true. I’m the quiet one in meetings, which is often perceived as being distant and uncaring. And I’m sure my career has suffered because of it.
'With the federal government back in action, the FTC wasted no time continuing enforcement of its Made in USA standard this week. We have written from time to time about the strict standard for Made in the USA claims but apparently we (and the FTC) have yet to reach some people out there. The FTC’s complaint was filed against E.K. Ekcessories, Inc.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location. The growth in the mobile sector and ecosystem within the past two years has been impressive.
'This is a long post all about me. Ten years ago this Saturday I was featured in a newspaper article about baby boomers. It was the first time I was asked about advertising and boomers. Way back in 1996 yours truly was web-writing about this motley, energetic crew – and the press would interview me and a few others because we were the only folks tossing up info for and about us: Aging Hipsters … first appeared in January of 1996.
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 1 April 2013. BMW April Fools Day 2013 - BMW P.R.A.M. [images] #aprilfool. BMWs history of BMW April Fools adverts continues for 2013 - this year BMW have announced the BMW P.R.A.M. (Postnatal Royal Auto Mobile) with the headline Your P.R.A.M.
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 1 April 2013. BMW April Fools Day 2013 - BMW P.R.A.M. [images] #aprilfool. BMWs history of BMW April Fools adverts continues for 2013 - this year BMW have announced the BMW P.R.A.M. (Postnatal Royal Auto Mobile) with the headline Your P.R.A.M.
'How agencies can reinvent themselves by developing consulting services and reconfiguring their business models and tap into a new revenue source. For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate away from the old model of advertising.
'I happen to be a fan of AMC’s reality television show, The Pitch. Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business. In the first episode of season two, the winning agency, Breensmith , Atlanta, GA, lost the new account to the losing agency, Fletcher Rowley.
' For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with!
'Be part of a “ New Group of Executives ” that are using social media to attract customers, generate exposure for their companies and acquire new business. According to research by Weber Shandwick , CEO social media engagement has doubled in one year. Conducted in partnership with KRC Research , over 600 senior executives from 10 markets worldwide were surveyed.
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'Developing the ability to be a great presenter is an important skill set for agency new business. The first speech I ever gave, I read through my outline in just a few minutes then stood speechless in front of about 100 people not knowing what to do next. Greatly embarrassed, I vowed to never let that happen again. I’ve been a lifelong student of developing my public speaking skills and what it takes to create persuasive, memorable presentations that will reach an audience.
'U.S. companies have a lot of potential in international markets for their products and services. A number of these markets are huge in terms of population, in countries such as China and India. American firms also want to advertise in other countries because the purchasing power of consumers and businesses in these markets is significant. As many advertising agencies have learned, a successful advertisement in one country is not so simple to translate into another language without understanding
'Over the past seven years I’ve primarily written content for Fuel Lines that was specifically about agency new business. Rarely have I written anything personal. I hope you will grant me this exception. Since starting my consultancy and working from my home office, my constant companion each day has been our tiny Yorkie Terrier, Bracie. When it was time to start my work day and I headed up the stairs, she was always right by my side.
'Can I buy email addresses and email those people that haven’t opted-in? – The List of do’s and don’ts on CAN-SPAM Guest article by: Dave Currie, CMO, The List and CEO, Catapult New Business This is probably the most commonly pondered and asked question by new business teams contemplating the implementation of a proactive new business program for their agency.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
'The Moroch Agency’s Niche Blog Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Roper Public Affairs , 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make smarter buying decisions.
'“The most effective leaders throughout history have been great communicators, yet the vast majority of modern-day CEOs and C-Suite executives are conspicuously absent from social media channels.” Ann Charles, CEO BRANDfog We are living in the information age. More people share information from more sources more frequently that any other time in history.
'Three goals for creating the perfect Tweet: amplify, engage and convert - Gerry Moran I am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients.
'There is so much noise in our current world we have forgotten how to listen. Office noise is extremely damaging to productivity. You are one-third as productive in open-plan offices as in quiet rooms. The Sound Agency I have the luxury of working from my home office most of the time. I love it. I have no music playing, there’s no television, my computer and iPhone are muted.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
'Blog post titles should be reflective of your audience. Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. Clever titles will not be read if they cannot be found. I recommend, when creating a post title, that you connect it with the content and the audience.
'Twitter allows me to open up and share my personal side to make an emotional connection with my audience. Sharing personal information helps my audience get to know me beyond my profession. If all of my Tweets or Retweets were business oriented, my Twitter feed would be dry and robotic. “People want to work with other people that they know, trust and like.
'Online information makes researching salary ranges easier than it has ever been in the past. For agencies to grow new business, they have to attract and retain talent. The turnover rate within the industry is over thirty-percent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. And, according to 24 Seven’s recent Salary and Job Market Report , s alary is the number one driver of job satisfaction.
'The use of the AIDA Formula can simplify your content marketing. The 1992 movie, Glengarry, Glen Ross , was about a group of desperate and struggling real estate agents. Alec Baldwin plays the role of their sales motivator. He shares with the group the AIDA formula and then informs them that they must compete in a sales contest where the losers will be fired.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
'If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal for his agency’s new business using social media and inbound marketing.
'“If you’re not creating content on the web, you don’t exist.” – Lee Odden, CEO of TopRank Online Marketing since 2003 Digital, social and mobile have changed the way prospective clients consume and share information. Interruptive marketing tactics such as cold calling, direct mail and email blasts have very low rates of success. The agencies that get their content marketing platforms in place will have a huge advantage over those that continue to push their self-promotional marketing mess
'A simple formula for using Twitter more effectively for new business. I’ve been using Twitter for new business since 2007. It is the leading traffic generator for my website traffic. One of the best helps I found when I first started using Twitter came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provided focus and purpose for her participation.
'Podcasting is an effective tool for business development, networking, and a positioning of expertise. Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
'This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, TN. David owns RockBench Publishing Corp., a traditional and electronic publisher of courageous thought leadership content.
'Guest posts written by, Jeff Adelson-Yan, co-founder + managing partner of Levelwing , a South Carolina-based firm servicing both agencies and marketers with digital marketing, analytics and intelligence solutions. Businesses today report that the number one challenge they face is increased competition within the marketplace. This is especially true among advertising agencies in which the commoditization of media services and the challenges of margin pressures have never been more salient.
'How to simplifying the web design process and provide creative focus specifically for new business. Your agency’s website is an important tool for new business. It is the primary platform for your agency’s credentials, capabilities and case studies. It is the primary platform to showcase your creative work. But, from my experience, most agencies are in a perpetual state of redesigning their websites.
'The 2013 Mirren-RSW/US Definitive Guide A helpful resource for any agency owner or employees involved in agency new business. RSW/US and Mirren Business Development co-sponsored a study of tools for new business. They surveyed over 300 agency principals and senior executives to better understand what tools agencies are using and which are the most effective. “New Business Tools: The Definitive Guide,” is a 100 page report that provides a review of all of the tools evaluated which in
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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