Fuel Lines
NOVEMBER 30, 2012
'Video can become one of the most effective new business tools in your tool box. Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience.
AdPulp
FEBRUARY 21, 2012
'Taap.it is a startup intent on solving problems for its customers. According to The Next Web , “the mobile app connects local buyers and sellers in a Craigslist like fashion, albeit with items both searchable and sellable by location.” In other words, it’s a hyperlocal ecommerce community with a critical game layer. Here, let the company’s cartoons talk: Taap.it also seeks to provide utility to users at events.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
DECEMBER 18, 2012
Data collection is the starting point of Big Data lifecycle capture, curate, store, analyze and visualize. At InMobi data is generated by online serving systems. This could be impression, click, download or other kinds of events. This data is used for different Business applications like Billing, Reporting, Business Intelligence, Machine learning, real-time Analytics, and real-time feedback loops.
Nick Burcher
MARCH 31, 2012
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 1 April 2012. BMW April Fools Day 2012 ad - BMW Driverless Running Coach [images]. Update: BMW April Fools Day 2013 ad here. BMW have a long history of running a BMW April Fools advert and April Fools Day 2012 is no exception with ads running in todays UK broadsheet newspapers under the headline turn your car into a coach: BMW April Fools 2012 ad in UK newspapers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advertising to Baby Boomers
JULY 24, 2012
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 24 July 2012. Picking On The Big Boys & Girls, Part I: AARP. From 2008: AARPs Chicken Coop Coup?
Fuel Lines
SEPTEMBER 18, 2012
'Consistently creating good content is now the backbone of online business. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating leads and creating new business opportunities without having to pitch for them. It can also improve current client perceptions and aid in client retention.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fuel Lines
AUGUST 6, 2012
'Making the case for hiring a journalist to help create your agency’s content. Business development for agencies has gone through a significant paradigm shift. In the past, agencies relied on outbound or interruption type marketing tactics that pushed their message through email blasts to purchased lists, cold calls, outsourced telemarketing, and direct mail.
Fuel Lines
OCTOBER 1, 2012
'A recent survey leads to 10 Best Practices for Ad Agency New Business. A mobile-friendly site can help your agency connect with customers and increase new business opportunities but a bad mobile experience can drive your prospects to your competition. Mobile users actively seek out and prefer to engage with mobile-friendly sites. It is now a critical component of building a strong agency brand, nurturing lasting prospective client relationships, and making mobile work for new business. “
Fuel Lines
JULY 16, 2012
'No other marketing tool replicates what PR can do when it comes to building trust with important audiences. This is a guest post written by Don Beehler, PR Consultant and author. Don has been a colleague and personal friend for over a decade. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance
Fuel Lines
JULY 1, 2012
'A powerful story is your secret to connecting with prospective clients. Developing the ability to craft compelling stories is an important skill set for agency new business. Stories engage attention and inspire action. I have witnessed my fair share of agency presentations. Most provide thorough content based upon good research, but what is often lacking is emotion.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Fuel Lines
NOVEMBER 15, 2012
'Pinterest’s has the potential to offer far more value than Facebook and Twitter because of its ability to aggregate and naturally curate content – Forbes I had the privilege of presenting at Hubspot’s Inbound 2012 Conference in Boston. A record 2,800 were in attendance from all over the globe. Amazing growth from the several hundred in attendance just 2 years prior.
Fuel Lines
JULY 5, 2012
'Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. “Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.
Fuel Lines
AUGUST 11, 2012
'If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.” Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts to have any kind of success.
Fuel Lines
AUGUST 27, 2012
'Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is a partner and chief development officer for Moroch Partners.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Fuel Lines
SEPTEMBER 4, 2012
'500 plus advertising agencies were represented at Hubspot’s 2012 Inbound Conference in Boston, MA. Hubspot saved the best for last at Inbound 2012, a conference that attracted over 2800 marketers from around the globe. New York Times and Wall Street Journal Best-Selling author Gary Vaynerchuk was the keynote speaker for the final day of the conference.
Fuel Lines
OCTOBER 18, 2012
'Time is often your greatest enemy when it comes to consistently acquiring new business opportunities so knowing where to focus your time is critical for the best results. I talk to people on a daily basis who don’t have enough time. Just this week, I was talking with two agency principals and a new business director that all basically said; “I’m out of time” Each said they had no more time to give their schedules were overloaded.
Fuel Lines
AUGUST 1, 2012
'Agency new business does not come from burning ourselves out, grinding ourselves down or using ourselves up. Last year I felt lethargic. I went to my doctor for a checkup. Beyond being overweight and overworked there was nothing physically wrong with me. What I needed was a change of direction. I did a thorough self assessment and with a lot of reading and research, trial and error, I came up with a personalized game plan for a lasting lifestyle change.
Fuel Lines
JULY 19, 2012
'Raising the discussion about compensation for those charged with ad agency new business. It is time to re-think how we compensate those “odd ducks” who do what no one else wants to do, selling the agency’s services. The motivation for creating new business opportunities is thought to be fueled primarily by financial rewards, the traditional ‘carrot and stick’ philosophy.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Fuel Lines
JULY 10, 2012
'Digital is not an idea that you merely ‘check off’ your list. Traditional agencies should know by now that digital training is critical to their new business success. “The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top brands.” Sean Corocran , The Forrester Blog for Interactive Professionals Rising to meet the explosive growth of digital, many of the larger agencies are now requi
Fuel Lines
NOVEMBER 9, 2012
'A custom-built international network available “on demand,” at a price every agency can afford. I recently had the privilege to conduct a Social Media | New Business workshop in London. The event was sponsored by thenetworkone , one of the largest network of independent advertising agencies in the world. There were 9 different countries represented at this event held at The Ritz.
Fuel Lines
JULY 26, 2012
'Don’t wait for a catastrophic loss of data to start properly backing-up and protecting your content marketing investment. I’ve been writing for my agency new business blog for 5 years now. It is my passion and livelihood. But it took an event of lost data to make me as passionate about securing my investment. I have accumulated a significant amount of content, photos, podcasts, videos, links and comments.
Fuel Lines
SEPTEMBER 25, 2012
'The potential productivity for the new business traveller of using cloud-based services, in combination with mobile devices, is substantial. If you are in charge of new business, it often means you are “going out on the road”. Having all you need to do your work while traveling can be difficult if you don’t plan ahead. Even when you do, you can often end up leaving important digital content to which you have no access.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Fuel Lines
OCTOBER 2, 2012
'Is your agency mobile ready for new business? Research has shown that the majority of businesses are still not ready to meet users’ mobile needs. This is an opportunity for new business for the agencies that are prepared for the growing shift to mobile. Are you clients’ sites mobile ready? Mobile devices are rapidly changing our online experience.
Fuel Lines
AUGUST 3, 2012
'A list of media companies that are making the most money in the digital economy by both free and paid content. The paidContent 50 ranks digital-media companies based on a simple and objective metric: the revenue they earn from digital content, or from the advertising around that content. The “digital content” businesses include news, information and entertainment distributed over the internet and consumed digitally by consumers and/or businesses.
Fuel Lines
DECEMBER 18, 2012
'How to make your videos as shareable as possible for ad agency new business. I had the opportunity to meet the video team for McDougall Interactive Marketing in Boston. They excel in creating viral videos. Their work has been seen on MTV, G4, and Comedy Central. One of their recent creations, a comedy video, “Cat-Friend vs. Dog-Friend” was featured on the Today Show and has been viewed by over 6 million people in only a few short weeks.
Fuel Lines
JULY 26, 2012
'An opportunity to build new business relationships and meet America’s most powerful marketing executives in person as they share their insights about marketing to Millennials. This is a guest post written by Jeff Fromm, EVP at Barkley and Founder of the annual Share.Like.Buy Conference, the largest single gathering of Millennials marketing experts in the country.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Fuel Lines
OCTOBER 25, 2012
'Flying to Canada this morning for a whirlwind trip with agency New Business | Social Media Workshops being held over the next 3 days in Toronto, Vancouver and then Calgary. I appreciate the Institue of Communication Agencies for this opportunity. Click on the following link for additional information: ICA Events.
Fuel Lines
JULY 3, 2012
'The news of Andy Griffith’s passing this morning hit me as though I had lost a beloved relative. Lots of people must have felt the same way. Many are expressing their grief and gratitude to Andy through social media networks for being such a friendly and cherished presence in American life. A good friend of mine, Ken Henley, from Nashville, TN, emailed me the caricature above.
Fuel Lines
OCTOBER 25, 2012
'Flying to Canada this morning for a whirlwind trip with agency New Business | Social Media Workshops being held over the next 3 days in Toronto, Vancouver and then Calgary. I appreciate the Institue of Communication Agencies for this opportunity. Click on the following link for additional information: ICA Events.
AdPulp
JUNE 29, 2012
'Facebook’s lack of a game plan in mobile is hurting their stock price. Google too stuggles to get an advertising foothold in the explosive mobile space. But there is one company with mobile users who don’t mind clicking on ads. Twitter has only been offering mobile ads in earnest since April, but already the San Francisco company has a case study to share with the press and the world.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
279 
Let's personalize your content