Fuel Lines
MARCH 14, 2019
Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.
Single Grain
DECEMBER 4, 2019
Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it costs 5x more to acquire new customers than it does to retain current ones and improving customer retention rates by just 5% can increase profits by 25-95%.
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Ad Espresso
FEBRUARY 6, 2019
Twitter may have invented social media hashtags, but Instagram put them on the map. Gving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results. These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get Read more.
More About Advertising
JANUARY 30, 2019
This safe drinking campaign makes a refreshing change. Moderation messages usually lurk unconvincingly in the small print — “drink responsibly” or “stop when the fun stops” — but this Guinness ad by AMV BBDO flat out suggests we drink water instead of booze. It’s not just any water, though, this is Guinness Clear.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
AUGUST 17, 2019
Rory Sutherland is a deep thinker with the ability to cut through the b t. It’s an uncommon trait, so let’s pay close attention to the man’s words. When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland cooly replies: “Oh. I think that the […]. The post For Good Things To Happen, Brands First Need To Be Famous appeared first on Adpulp.
Gods of Advertising
NOVEMBER 25, 2019
Over the years, creative leadership has meant different things to different people in different kinds of agencies. The following is meant to clarify what it could (and probably should) mean to an agency right now and moving forward… The primary purpose of creative leadership is to enhance the creative reputation of the agency, to be a creative advocate for the agency (and its clients), and to help the agency win new business and to grow organically.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fuel Lines
JUNE 12, 2019
Paid social advertising can accelerate the process of attracting qualified traffic and leads. Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete. Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated.
Fuel Lines
AUGUST 22, 2019
Adding recommendations is one of the easiest ways to empower your agency’s new business program. As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Just yesterday, I was asked to review the website of a large ad agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client.
Fuel Lines
MAY 2, 2019
You should stop selling your services, that’s not what prospects are buying. Agency business development programs are often sales focused. They’re built around outbound, interruptive sales tactics that are designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors.
Fuel Lines
MAY 8, 2019
Distracted driving accounts for a whopping 64% of all car accidents. Why it’s so hard to remain focused on new business and how to deal with distractions. The atmosphere is often chaotic at most agencies. There are numerous interruptions and urgent requests throughout each day. It’s an environment that’s in a perpetual state of distraction.
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Fuel Lines
MARCH 28, 2019
Thought leadership influences prospects to help agencies win,?retain and even grow client business. A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business but strengthens relationships with existing clients. Definition: A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewa
Fuel Lines
APRIL 26, 2019
Brian Morris/Brad Ball, the Silver Advertising Agency. Developing your personal brand is one of the best investments you can make for new business. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Given the rise of social media, their personal brand story is as essential, or even more so, than the agency’s brand.
Fuel Lines
JANUARY 10, 2019
Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads.
Fuel Lines
JULY 11, 2019
Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. It’s natural. We’re at the top and insulated. Our world consists of our employees, clients, vendors and the small, finite amount of time we get to spend with our friends and families. Sure, it can be fun, exciting and rewarding. Hell, we wouldn’t do it otherwise. These are the highs.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Fuel Lines
OCTOBER 3, 2019
Execution is the battleground that determines success or failure. For ad agencies that even have a new business plan, the majority fall short in its implementation. 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. - RSW/US New Business Survey Report Click To Tweet. How many annual planning meetings has your agency gone through to create a strategic marketing plan, only to have it fail in its implementation?
Fuel Lines
FEBRUARY 21, 2019
There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. But how do you know when the iron’s hot? Predicting these timelines is part art, part science. The new business insight team at Winmo’s prospecting publication WinmoEdge even has an algorithm that monitors 17 variables known to impact agency shake ups (and predict them with 80% accuracy on their Vulnerable Account
Fuel Lines
DECEMBER 9, 2019
Without a differentiated position, new business is much harder than it needs to be. . Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. “Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.
Fuel Lines
APRIL 30, 2019
Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
DECEMBER 30, 2019
Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update. June 2019 Core update. Site Diversity update. Maverick update. BERT update (the most recent). SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution.
Single Grain
NOVEMBER 22, 2019
As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility.
Single Grain
DECEMBER 2, 2019
Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design. In the age of digital disruption and rapid innovation, category design is the ultimate business strategy that allows a company to create and develop entirely new categories of products and services.
Ad Espresso
OCTOBER 10, 2019
A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray. But in today’s crowded social media landscape, competition can be brutal. Everyone is not only fighting for engagement—they’re spending more to get it. And with social media costs projected to increase 73% over the Read More.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
DECEMBER 9, 2019
Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. This means that marketers who have a solid understanding of consumer behavior and psychology are typically going to be the most effective at creating strong,
Single Grain
NOVEMBER 29, 2019
Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales. The marketing automation software market is set to grow from $3.3 billion in 2019 to $6.4 billion by 2024 by 2024 and, moreover: 75% of business owners have said
Single Grain
DECEMBER 16, 2019
Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we've gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing has been laden with problems: From pretenders with fake followers to questionable alliances that did more harm than good (like the below Tweet in which influencer S
Single Grain
DECEMBER 13, 2019
Want to show Google that you’re an expert on a particular topic? Then topic clusters should become your go-to content marketing technique. The year is 2020 and SEO has evolved again. Google is probably changing its algorithm once more as you read this – and topic clusters are on the horizon. I know, I know. Topic clusters ? Yet another SEO strategy to get your head around!
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Single Grain
DECEMBER 20, 2019
Let’s face it: getting organic traffic to your website is hard. There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. And with a whopping 63,000 searches done per second , Google is the place to do it.
Single Grain
NOVEMBER 8, 2019
NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be?
Single Grain
OCTOBER 28, 2019
The average data-driven business is growing more than 30% year-over-year , according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on vital metrics that are relevant to your goals.
Single Grain
OCTOBER 2, 2019
Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 billion daily active users , this isn’t too surprising. The ad system, after all, is versatile and holds a lot of potential. Advertisers are able to reach users while they’re viewing their friends’ Stories, watching videos on the platform, and even when they’re scrolling through their messages.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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