Adweek

APRIL 4, 2023

April is Earth Month, and to celebrate, hospitality and entertainment company Delaware North launched a "Bee the Difference" campaign in partnership with The Bee Cause Project to educate people about the importance of the earth's pollinators. This campaign will.

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Adweek

JUNE 23, 2022

Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely na?ve, ve, sadly irresponsible in hindsight.

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Education Advertising 264

Adweek

NOVEMBER 1, 2022

For many of us, learning history and other subjects in school wasn't always very exciting. In later decades, platforms and games came along to help make topics more fun and engaging. Now, an online game platform is making learning more hands-on in the metaverse. Roblox is known as a place users can program and play.

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Education 312

Adweek

OCTOBER 19, 2022

With an increase in counterfeit prescription pills laced with fentanyl playing an increasingly large role in these statistics, many experts hope that education might prove to be a vital component in the fight to end the opioid crisis. Deaths from drug overdoses topped an unprecedented 100,000 annually in the U.S. as of April 2021.

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Education 264

Adweek

JULY 11, 2022

Vulva and vaginal education is still severely lacking around the world--so much so that in the U.K., just 6% of women said they learned about intimate health conditions through school and university education, while 60% only found out about vaginal infections when they first experienced them.

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Education 246

Adweek

FEBRUARY 6, 2024

Honda is one automaker aiming to address gaps in public knowledge around at-home and on-the-go charging options for electric vehicles, as the company rolls out its first all-electric offerings in the U.S. As Honda gears up to launch its all-electric Prologue SUV and Honda-owned Acura plans to release its all-electric TDX, the company.

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Education Marketing Advertising 312

Adweek

JULY 15, 2024

When a glamorous young woman named Xochitl Cleansington begins her day, all seems well in the family mansion. The first sign of trouble appears when her bottle of CeraVe cleanser is empty. She searches for a backup, but all she finds is a cabinet full of hand soap. Cue a dramatic scream and swelling soundtrack,

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Education 324

Adweek

AUGUST 1, 2024

In a new ad from Bodyform, the Essity-owned U.K. feminine protection brand, a doctor tells a woman: "It's just a period." His words trigger a collective sigh from the chorus. As any woman or person who menstruates knows, it's never just a period, which is the overarching message of Bodyform's campaign. Bodyform (known as Libresse.

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Education Advertising 290

Adweek

JUNE 24, 2022

For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, "The Missing Chapter," earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday.

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Education 279

Adweek

SEPTEMBER 14, 2022

In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry.

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Education Marketing 246

Adweek

APRIL 30, 2024

Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa. Dairy farmers have made many efforts to get more people interested in milk products, from the genius "Got Milk?"

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Entertainment Education Agency Advertising 317

Adweek

AUGUST 9, 2024

Smokey Bear is now an octogenarian and today, Smokey celebrates eight decades of educating Americans about the role they play in preventing human-caused wildfires. Smokey Bear emerged from his den during World War II, when fears of incendiary shells led to his emergence as a symbol of fire prevention. Smokey's "Only You" message has since.

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Education 334

Adweek

MAY 20, 2024

After nearly two decades spent living in wildly expensive cities and focusing on my education and career, a global pandemic ushered in the rise of remote work and allowed me to move out of. In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span.

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Education Media 331

Adweek

FEBRUARY 23, 2024

And diversity, equity and inclusion education is under attack--just last month in Florida, the Board of Governors banned public funding of DEI programs across state universities.

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Education 328

Adweek

JULY 27, 2022

Called Verite, the publisher will report on subjects including education, housing,

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Education Media 355

Adweek

AUGUST 5, 2022

2022 marks the 50th anniversary of the Title IX of the Education Amendments Act. This monumental shift in cultural change is commemorated in its celebratory year as women leaders from around the country gather to share how their businesses support the movement.

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Education 347

Adweek

OCTOBER 1, 2024

Founded by Adams, BLKFam is a free, Black-owned, advertising-based video-on-demand platform that launched in February, offering animated and family-friendly educational programming for Black Americans. That's where BLKFam comes in. Adams said one of.

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Education Entertainment Media Advertising 317

Adweek

APRIL 22, 2024

In February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern greenwashing.

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Education Advertising Media Agency 310

Adweek

JANUARY 23, 2024

MilkPEP (short for Milk Processor Education Program) and its agency, Gale, are continuing their race to connect with female athletes by way of a new initiative that claims to be "the only U.S. marathon designed for women, by women." The inaugural Every Woman's Marathon is the brand's biggest experiential activation to date. The race will.

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Education Agency Food 306

Adweek

FEBRUARY 22, 2024

Smokey Bear has educated generations of Americans about how to prevent wildfires since the U.S. Department of Agriculture Forest Service introduced the mascot in 1944.

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Education 306

Adweek

DECEMBER 20, 2024

The next wave of creators are appealing to Gen Z audiences with niche content about topics like beauty, politics, and education. But brands also need to stay ahead of the curve in finding the next big creators to work with.

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Education Audience 249

Adweek

APRIL 21, 2023

In a new ad from MilkPEP (short for Milk Processor Education Program), the White Lotus star announces her latest role as co-founder of "Wood Milk," a product she describes as "The world's first and only milk made from wood." Aubrey Plaza has taken the term "tree hugger" to another level. Have you ever looked at.

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Education Food 321

Adweek

OCTOBER 18, 2024

A new nonpartisan campaign from organization Civic Wisdom Foundation and agency David&Goliath called #SpeakYourVote aims to register 50,000 new voters while educating and encouraging young. With only a couple of weeks left before the U.S.

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Education Agency 290

Adweek

OCTOBER 10, 2024

In truth, the room likely hadn't been remodeled since the '80s, with its drab decor and random clutter making it the opposite of a restful retreat for the educators. When teachers at a Los Angeles high school called their on-site lounge "sad," "basic," and "antiquated," they were being charitable. Coffee Mate, via its recently named.

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Education Food 290

Adweek

NOVEMBER 29, 2023

As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street.

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Education Agency Advertising 312

Adweek

DECEMBER 13, 2023

On this week's episode, Cathy Hackl and guest host Lee Kebler discuss how educators are incorporating artificial intelligence into homework assignments, prompting Hackl to emphasize the importance of parents engaging in conversations with their children about AI.

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Education Conversion 311

Adweek

JULY 25, 2022

Yet, a new movement is gathering pace, with agencies increasingly creating in-house educational programs. The pathway into the advertising industry has been set for decades: Pay many thousands of dollars to attend college or a portfolio school, then secure an entry-level agency job. Training is nothing new.

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Education Agency Advertising 312

Adweek

JANUARY 17, 2023

But a college education isn't the only way to learn career-ready skills. Alternative paths to hone these skills, like trade schools or on-the-job training, are valid means of education yet still overlooked by employers, contributing to a serious economic barrier for those without.

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Education 264

Adweek

JUNE 23, 2022

The professional network said it used its internal data to arrive at the rankings based on seven pillars that lead to career progressions: ability to advance, company affinity, company stability, educational.

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Advertising Education Marketing Media 299

Adweek

OCTOBER 28, 2022

Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. But there was more to it: MTV.

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Entertainment Education Audience Media 299

Digital Remedy

DECEMBER 4, 2024

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget. With 86% of U.S.

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Education A/B Testing Marketing Brand Awareness 59

Adweek

FEBRUARY 21, 2023

But when you recruit Count von Count as a common denominator between inflation and early childhood education, the feasibility of a shared audience starts to add up. To promote its education services, NerdWallet is bringing consumers back to their childhoods.

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Finance Education Audience 246

Adweek

NOVEMBER 19, 2024

Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed.

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Agency Education Entertainment Communications 264

Adweek

JUNE 16, 2023

The Creative Collective serves as a space for diverse creatives to come together to network and offer educational resources. That's exactly what Imani Ellis did when she founded The Creative Collective in her apartment. From that, CultureCon was.

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Education 290

Adweek

NOVEMBER 21, 2024

Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief customer and marketing officer. Vestal joins the Felix owner from Geico, where he was vp, of growth and journey marketing for nearly two years.

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Marketing Education 260

Digiday

AUGUST 29, 2024

Fifty years after Schoolhouse Rock introduced kids to “ I’m Just a Bill ,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security. Ahead of the 2024 elections, a new marketing campaign in Washington state aims to bolster trust in voting systems.

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