Adweek

JUNE 23, 2022

Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely na?ve, ve, sadly irresponsible in hindsight.

Education 260

Education Advertising 260

Adweek

OCTOBER 19, 2022

With an increase in counterfeit prescription pills laced with fentanyl playing an increasingly large role in these statistics, many experts hope that education might prove to be a vital component in the fight to end the opioid crisis. Deaths from drug overdoses topped an unprecedented 100,000 annually in the U.S. as of April 2021.

Education 259

Education 259

Adweek

JULY 11, 2022

Vulva and vaginal education is still severely lacking around the world--so much so that in the U.K., just 6% of women said they learned about intimate health conditions through school and university education, while 60% only found out about vaginal infections when they first experienced them.

Education 243

Education 243

Adweek

FEBRUARY 6, 2024

Honda is one automaker aiming to address gaps in public knowledge around at-home and on-the-go charging options for electric vehicles, as the company rolls out its first all-electric offerings in the U.S. As Honda gears up to launch its all-electric Prologue SUV and Honda-owned Acura plans to release its all-electric TDX, the company.

Education 304

Education Marketing Advertising 304

Adweek

NOVEMBER 1, 2022

For many of us, learning history and other subjects in school wasn't always very exciting. In later decades, platforms and games came along to help make topics more fun and engaging. Now, an online game platform is making learning more hands-on in the metaverse. Roblox is known as a place users can program and play.

Education 303

Education 303

Adweek

JULY 15, 2024

When a glamorous young woman named Xochitl Cleansington begins her day, all seems well in the family mansion. The first sign of trouble appears when her bottle of CeraVe cleanser is empty. She searches for a backup, but all she finds is a cabinet full of hand soap. Cue a dramatic scream and swelling soundtrack,

Education 311

Education 311

Adweek

AUGUST 1, 2024

In a new ad from Bodyform, the Essity-owned U.K. feminine protection brand, a doctor tells a woman: "It's just a period." His words trigger a collective sigh from the chorus. As any woman or person who menstruates knows, it's never just a period, which is the overarching message of Bodyform's campaign. Bodyform (known as Libresse.

Education 278

Education Advertising 278

Ad Tech Daily

MARCH 14, 2023

New initiative to combat gender bias in marketing and advertising through education NEW YORK – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with the Association of National Advertisers’ (ANA) Educational Foundation (AEF) and SeeHer, the leading global (..)

Education 87

Education Ad Tech Media Advertising 87

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Digiday

AUGUST 29, 2024

Fifty years after Schoolhouse Rock introduced kids to “ I’m Just a Bill ,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security. Ahead of the 2024 elections, a new marketing campaign in Washington state aims to bolster trust in voting systems.

Education 91

Education Video Ads Media Marketing 91

Basis

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 73

Education Marketing Audience Retargeting 73

Single Grain

AUGUST 23, 2023

As entrepreneurs and marketers, we’re tasked with reevaluating whether the tried-and-true for-profit education model is still a viable strategy in this new era. Spoiler alert, we actually think education is becoming less monetizable, but that doesn’t mean your brand can’t benefit from offering educational content to your audience.

Education 52

Education Audience Affiliates Marketing 52

Basis

JANUARY 10, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 89

Education Marketing Audience Cookies 89

Digiday

SEPTEMBER 11, 2023

Since joining two years ago in September 2021, Neutrogena has taken an educational approach to its videos to “spread skincare information and awareness in an innovative and approachable way,” explained Natasha Haubrich, head of Neutrogena equity and strategy.

Education 97

Education Media Marketing 97

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses. ” Cornwell was reflecting on the role of customer education in the overall customer experience.

Education 123

Education Marketing MarTech Audience 123

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Educating a broader base. Two general strategies emerged this year to promote education. BlackRock, Inc.,

Education 110

Education Advertising Retail Food 110

Single Grain

AUGUST 4, 2020

For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them. But what the heck is customer education? What Is Customer Education? How to Create a Persona-Driven Content Strategy for Online Education.

Conversion Rate 116

Conversion Rate Education Conversion Pop-Up 116

Martech Series

FEBRUARY 22, 2023

Semrush, a leading online visibility management SaaS platform, today announces the acquisition of Traffic Think Tank (TTT), a leading marketing education company and community featuring premium content by and for world-class marketing and growth leaders.

Education 84

Education SEO Marketing MarTech 84

Adweek

NOVEMBER 19, 2024

Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed.

Agency 259

Agency Education Entertainment Communications 259

Basis

DECEMBER 5, 2022

The higher education marketing landscape is changing. From major colleges and universities to online education giants to newer nondegree providers, institutions of all kinds are grappling for a share of this lucrative market—packing even more players onto what was already a crowded playing field. Online learning.

Education 52

Education Marketing Retargeting Audience 52

Ad Monsters

MAY 17, 2023

However, today U of Digital boasts an expert network who bring their knowledge and expertise to help educate learners on an ever-growing list of industry topics for all types of players in the ecosystem, buy side and sell side. This was because U of Digital started as a solopreneur business, with only Gupta to guide the ship.

Education 97

Education Conversion Ad Tech Shipping 97

More About Advertising

NOVEMBER 21, 2023

A UK body called the Creative Industry Alliance is pressing the Government to do more for arts education, in part to increase the number of state school pupils entering creative industries. Most entrants, it seems, are from fee-paying private schools.

Education 59

Education Advertising Agency 59

Adweek

JUNE 24, 2022

For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, "The Missing Chapter," earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday.

Education 270

Education 270

Martech Series

NOVEMBER 17, 2022

Now more than ever, they need relevant and reliable educational resources placed in their paths as they explore solutions. As a result, the study shows 74% of ITDMs are more likely to consider an IT vendor who educates them through each stage of the decision process.

Education 97

Education MarTech Impressions Marketing 97

Rob Campbell

NOVEMBER 7, 2022

I was walking through the airport in San Fran when I saw this billboard … Now I accept I didn’t go to university. I acknowledge I got 2% in Mrs Kirk’s math class. But even with that incredible lack of academic achievement, the last thing I equate with innovation is the legal industry.

Education 62

Education 62

VideoWeek

APRIL 5, 2023

There’s still plenty of education to be done on the buy-side around CTV advertising says Sam Maloney, Sales Director at Quantcast. Publishers need to help the buy-side understand the premium nature of CTV content, and what exactly CTV can deliver for advertisers.

Education 59

Education Advertising 59

Digiday

OCTOBER 15, 2023

In a bid to rapidly educate its own people on the latest innovations in the retail media space, IPG’s UM has opened a space in its New York headquarters to let IPG employees and clients play with the latest commerce and retail media tech.

Education 95

Education Retail Media Agency 95

EGC Group

SEPTEMBER 2, 2022

An educational video would be a unique way to capture his or her attention. As the month of September is associated with “back-to-school” season, we should keep in mind that there is always something new to learn—regardless of whether or not it’s in a classroom setting.

Education 52

Education Marketing 52

Exchange Wire

APRIL 24, 2023

The post Standardise, Optimise, Educate: How to Tackle Advertising’s Environmental Impact appeared first on ExchangeWire.com. The advertising industry is no exception, with firms from across the sphere urging for greater action to be taken to tackle the negative impact [.]

Education 52

Education Advertising Ad Tech 52

More About Advertising

SEPTEMBER 5, 2023

The Tories posted a Department for Education RAAC update saying “Most schools unaffected,” which is not terribly reassuring for the schools and families who are affected. Good to see the Labour Party having some fun with its political messaging.

Education 40

Education Advertising 40

Adweek

SEPTEMBER 14, 2022

In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry.

Education 246

Education Marketing 246

VideoWeek

JUNE 27, 2022

Wong says agency partnerships are the most effective way for a company like Reddit to educate the market on what’s available on its platform, and how to get the most out of it.

Education 59

Education Ad Space Agency Media 59

Adweek

APRIL 30, 2024

Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa. Dairy farmers have made many efforts to get more people interested in milk products, from the genius "Got Milk?"

Entertainment 310

Entertainment Education Agency Advertising 310

Adweek

OCTOBER 1, 2024

Founded by Adams, BLKFam is a free, Black-owned, advertising-based video-on-demand platform that launched in February, offering animated and family-friendly educational programming for Black Americans. That's where BLKFam comes in. Adams said one of.

Education 310

Education Entertainment Media Advertising 310

Adweek

OCTOBER 18, 2024

A new nonpartisan campaign from organization Civic Wisdom Foundation and agency David&Goliath called #SpeakYourVote aims to register 50,000 new voters while educating and encouraging young. With only a couple of weeks left before the U.S.

Education 281

Education Agency 281

Adweek

AUGUST 9, 2024

Smokey Bear is now an octogenarian and today, Smokey celebrates eight decades of educating Americans about the role they play in preventing human-caused wildfires. Smokey Bear emerged from his den during World War II, when fears of incendiary shells led to his emergence as a symbol of fire prevention. Smokey's "Only You" message has since.

Education 330

Education 330