Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Ad Monsters

JULY 30, 2024

The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates. They’re now hot commodities, filling up quickly and boosting your bottom line. Revenue Boost: Those previously unsold ad slots?

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Ad Monsters

AUGUST 22, 2022

Educational sites. Before refreshing ad inventories, measure the engagement and fill rate. Hence, the final answer: Websites that have above-average session duration are ideal for implementing this technology. This includes: Gaming sites. Online media sites. Pages with infinite scroll. Service-based site.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Digital Turbine

SEPTEMBER 12, 2022

Higher fill rates: 53%. Overall, our publisher education initiatives have played a role in helping game businesses shift their mindset to a more transparent and efficient approach through bidding. Those surveyed reported these benefits, among others, since adopting in-app bidding: Increased revenue (improved ARPDAU): 61%.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

MARCH 19, 2025

ad-free subscriptions, exclusive paid content) Lower barrier to entry compared to SVOD Cons Ads can lead to user drop-off if they are too frequent or intrusive Revenue can fluctuate based on ad demand and fill rates Requires robust ad infrastructure and partnerships User experience may suffer if ad setup is not done properly Who Is It For?

Audience 52

Audience Fill rate Media Education 52

Brid.tv

SEPTEMBER 26, 2022

Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. Bing Network.

Ad network 52

Ad network CPC CPM CPA 52