The Ad Tech Blog

JULY 12, 2024

Techniques such as machine learning and AI are increasingly used to identify patterns and predict future behaviors, making the process more efficient and accurate. With increasing regulations like GDPR and CCPA, companies must ensure they handle consumer data responsibly.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

The Ad Tech Blog

JULY 3, 2024

Regulations like the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States have been implemented to safeguard consumer data. Marketers must ensure they understand and adhere to data protection regulations like GDPR and CCPA.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

The Ad Tech Blog

JULY 17, 2024

Federated learning trains models across multiple decentralized devices. Combining these technologies enhances privacy in machine learning. However, this data collection raises privacy issues, especially with regulations like GDPR and CCPA. How does federated learning work?

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Frequently Asked Questions What is federated learning? How does federated learning enhance privacy?

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

The Ad Tech Blog

JULY 10, 2024

Privacy and Compliance Regulations With the increasing focus on data privacy and security, compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) has become a major challenge for advertisers.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

The Ad Tech Blog

JULY 9, 2024

Personalized federated learning addresses client-specific needs. Federated Learning Federated learning (FL) is a decentralized machine learning approach where multiple clients collaboratively train a model without sharing their raw data. FAQs What is federated learning?

Healthcare 130

Healthcare Machine Learning Finance GDPR 130

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Lead management.

ROI 120

ROI Machine Learning Conversion Rate Healthcare 120

Martech Series

OCTOBER 19, 2022

Global data privacy software innovator will use growth funding, led by GT Investment Partners and facilitated by Aon, to fuel customer success and expand global partnerships, sales, marketing and industry education.

Finance 79

Finance Machine Learning GDPR Education 79

PrograMetrix

AUGUST 17, 2022

Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. While you could make an educated guess as to what led to your sudden uptick in visitors, there is no hard data to back up your assumptions. Understanding GA4's Impact on Digital Advertising.

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

Single Grain

DECEMBER 18, 2023

Educating your employees about the importance of data protection and the potential risks associated with AI is also vital. This means designing or using AI algorithms with privacy in mind, adhering to regulations like GDPR , and being clear with customers about AI’s role in processing their data.

Marketing 52

Marketing Education GDPR Conversion 52

Single Grain

MAY 22, 2023

Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Single Grain

JANUARY 15, 2024

Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA. Artificial intelligence and machine learning can offer predictive analytics based on user behavior on your site, while blockchain technology could introduce new ways to manage data privacy.

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Cookies Machine Learning GDPR First-Party Cookies 52

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR. It has additional U.S. Target customers. Product overview.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Adtelligent

OCTOBER 6, 2021

DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Thanks to the pandemic and quarantining at home, many people turned to music and podcasts for entertainment and educational purposes. Programmatic monetization strategies. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

NOVEMBER 20, 2022

In May 2018, the European Union enacted the General Data Protection Regulation (GDPR) law, which sets guidelines for collecting and using an individual’s personal information — companies must tell consumers how they’re using their data, and if and when it is breached.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. 26) Big Data and Deep Learning. 20 ) Predictive & Augmented Analytics.

Marketing 145

Marketing SEO Conversion Audience 145

Ad Monsters

MARCH 20, 2024

Before entering the market, high-risk systems, like those in biometric identification or used in education, health, and law enforcement, must meet stringent requirements, including human oversight and security assessments. ” Foundation models are machine learning tools trained on data and performing various tasks, such as ChatGPT.

Machine Learning 59

Machine Learning GDPR Education Ad Targeting 59

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Their approaches offer potential lessons for Meta and others.

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GDPR Machine Learning Education Media 123

Martech

OCTOBER 29, 2024

A CDP can make it easier to comply with privacy regulations like GDPR and CCPA, especially when handling opt-in/opt-out requests and consent history across channels. A CDP can gather data from all (OK, most) customer touch points and help marketers make an educated guess as to which efforts were most closely correlated with a purchase.

Machine Learning 116

Machine Learning GDPR Audience Education 116

YieldBird

JANUARY 31, 2025

Educating teams and collaborating with technology providers on privacy protection. Additionally, ensuring compliance with GDPR, CCPA, and other privacy laws across different regions while maintaining effective advertising strategies has been a complex issue. With the growing importance of AI, how do you see its impact on the ecosystem?

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Header Bidding Cookies Fill rate Video Ads 52