Brid.tv
OCTOBER 24, 2022
publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. hide ] What Are Header Bidding Analytics?
Ad Monsters
JULY 30, 2024
What to Do: Enhance your auction strategies with techniques like header bidding. By involving multiple demand sources, you can drive up competition for your inventory, balancing out the downward pressure from bid shading. Incorporate header bidding to get multiple demand sources competing for your ad space.
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Clearcode
APRIL 21, 2023
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
Digital Ad Blog
SEPTEMBER 5, 2023
Publishers working with Adnimation have access to all the available ad units and ad technology in the market, ranging from header bidding and video ads to native content and display ads. Adnimation works with an array of publisher across various niches, ranging from news, automotive, educations, travel, finance, sports, and more.
Ad Monsters
AUGUST 22, 2022
The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) Educational sites. to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.
Adtelligent
OCTOBER 6, 2021
Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Preferred deal. Less transparent.
YieldBird
JANUARY 22, 2025
The second thing would be to educate, especially the sales department, to start using more opportunities of the first-party data they are giving them. We want to educate them, and look forward to doing so next year. This is something that Im looking forward to next year. So far, we dont see any benefits of that in the open market.
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