Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue.

Click Through Rate 106

Click Through Rate Non-Profit Impressions Conversion Rate 106

Fuel Lines

JANUARY 10, 2013

Positioning provides focus for your continuing education what conferences and seminars to attend, what books, periodicals and other publications you should be reading. Things like PR Value, ad equivalency, media impressions, etc. It is how you create awareness, appeal and get positioned as an expert.

Agency 279

Agency Marketing Education SEO 279

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Test how your content performs in AI summaries by monitoring impressions and engagement metrics.

SEO 109

SEO Conversion Education Rich Media 109

Martech

NOVEMBER 13, 2024

Dig deeper: How to clarify marketing metrics to impress the C-suite Marketing’s struggle for strategic alignment This disconnect between what the organization needs from marketing and what’s being delivered often boils down to a fundamental misalignment.

Marketing 129

Marketing CPL CPA Finance 129

Digiday

NOVEMBER 16, 2022

The brand is looking to stand out with an educational approach to the platform. This brand is providing value to their followers in so many ways from making them laugh to educating them.”. In a similar move as health care brand Supergut , Chosen Foods focused on organic growth on Facebook, Instagram, and Pinterest in the past year. “Our

Food 72

Food Education Entertainment Impressions 72

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging.

Marketing 116

Marketing Brand Awareness ROI Retargeting 116

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. His humility.

SEO 124

SEO Audience Education Machine Learning 124

Martech

APRIL 7, 2025

Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist. Then, social media allowed us to count followers, post impressions and comments and more. Our display ads created #X MQLs.

ROI 109

ROI Marketing Finance Education 109

Digiday

MAY 30, 2022

On the newsletter, we’re doing 25 million opens per month, and on social we’re doing over 200 million impressions. Bringing education into advertising. And obviously, it’s not just branded content, there’s a whole educational aspect. We’re doing a million-plus pageviews a month [on the website].

Education 72

Education Conversion Impressions Communications 72

Seth Godin

SEPTEMBER 24, 2023

For more than forty years, people mailed in money for a simple, fast way to impress their friends by playing the piano. A fundamental reason that high-overhead educational settings like med school succeed is that sunk costs and commitment dramatically increase our willingness to stick it out. they insist. Almost every time.

Electronics 134

Electronics Education Impressions 134

Fuel Lines

FEBRUARY 10, 2015

Here’s the irony: These companies are usually quite capable of providing the service or product they offer to clients and customers with impressive results. The internet has allowed consumers to be more educated and inquisitive about products and services. Web designers who haven’t finished their own websites. And on it goes.

Agency 198

Agency Education Impressions Marketing 198

Martech

OCTOBER 18, 2024

Content performance: Tracks the reach, impressions, clicks, and engagement of your posts, including organic and sponsored content. Showcasing your products or services with a live how-to helps you educate viewers and generate interest. Sharing exclusive behind-the-scenes content giving viewers a glimpse into your company or industry.

Click Through Rate 137

Click Through Rate Brand Awareness Audience Conversion 137

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. Nothing could be further from the truth.

Media 127

Media Impressions Education Viewability 127

Fuel Lines

APRIL 1, 2014

Readers are not impressed by your use of complex words. It provides my professional enrichment , my own customized continuing educational program. Also create short paragraphs of only 3–4 sentences. If it’s more than this, the content looks too daunting and you’ll lose your readers. Make it Personal I always write my own content.

Agency 276

Agency Audience SEO Education 276

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile launched its first SaaS product, Conversa, in March of this year, and major corporations and cultural organizations are already using it.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Impressive Financial Services Marketing Experience. Other Executive Marketing Experience.

Marketing 109

Marketing Education MarTech ROI 109

Martech

JANUARY 13, 2022

A brand’s website is often the first, and most lasting, impression customers will have of your organization. Educate your team and higher-ups about the necessity of organic search. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham.

SEO 144

SEO Marketing Education MarTech 144

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework.

Marketing 132

Marketing ROI Machine Learning Education 132

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. while still winning the spot and potentially saving the advertiser 25% on that impression. Without bid shading, they bid $10 and pay the full amount.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Ad Monsters

SEPTEMBER 5, 2024

RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses. The idea is to negotiate with demand facilitation partners to secure more impression opportunities.

CPM 105

CPM Impressions CPA Affiliates 105

The Ad Tech Blog

MAY 31, 2024

This misalignment can lead to AR experiences that are impressive technologically but fall short in terms of usability and practical value. Expansion into New Industries: Beyond retail and entertainment, AR will find applications in sectors like education and healthcare, providing informative and interactive experiences.

Education 130

Education Entertainment Fashion Retail 130

The Ad Tech Blog

MAY 3, 2024

Fraudulent activities such as fake clicks , impression laundering, and bot traffic not only drain advertiser budgets but also skew marketing data, leading to poor business decisions. This transparency helps prevent fraudulent activities such as fake clicks and impression laundering.

Impressions 130

Impressions Education Advertising Marketing 130

The Ad Tech Blog

JUNE 3, 2024

Real-time AI monitoring can significantly reduce advertisers’ costs by reducing wasted ad spend on fraudulent impressions and clicks. One common application is programmatic advertising, where ads are bought and sold on a per-impression basis in real time.

Machine Learning 130

Machine Learning Mobile Ads Impressions Ad Tech 130

Martech Series

FEBRUARY 17, 2023

Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend. At the other end of the scale, shopping and education sites do not tend to perform as well. Putting ads out there is only half the battle.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

MNTN

FEBRUARY 27, 2025

More Efficient Marketing and Sales Efforts Brand awareness shortens the sales cycle by reducing the need for heavy education and persuasion at every stage of the funnel. Establishing Trust and Credibility : Educational content, testimonials, and thought leadership position your brand as a reliable authority.

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Seth Godin

DECEMBER 31, 2023

A four-year college education in the US can cost nearly half a million dollars once we count the expenses and foregone opportunities that go with it. For some fortunate 17 year olds, the end of the year is the day for a momentous decision, one that’s largely out of the comfort zone of a 17 year old.

Education 134

Education Impressions 134

Martech Series

JUNE 23, 2022

Given the audience size, market education and instilling consumer confidence in cryptocurrencies should have been the goal for all crypto advertisers. But the only crypto advertiser that might have helped to educate prospective customers was eToro.

Education 93

Education Audience Impressions Advertising 93

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. What’s more, the study found a huge variation between SSPs in terms of the percentage of media spend from MFA websites on their platforms.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Ad Monsters

AUGUST 22, 2022

This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. Let’s understand this with a use case: Website A has an excellent time-on-site, but the number of served ad impressions is low. . This way, they’ll continue gathering impressions while their users remain on the site. Educational sites.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Martech Series

SEPTEMBER 22, 2022

tons of carbon (source: Good-Loop) – around a third of what a US consumer generates every year, while 1M video impressions has the same carbon footprint as someone flying from Boston to London and back (source: Scope3). Marketing Technology News: Dynamicweb Announced 2022 Most Valuable Professionals. A typical online ad campaign emits 5.4

Marketing 82

Marketing Education MarTech Impressions 82

Single Grain

MAY 6, 2021

Client Education Template from Moz. Impressions. Notifying your client about the changes in organic rankings of the target keywords is necessary to educate them on the progress of their SEO. What's included in the report: Improvement in the number of total impressions, CTR and clicks. Client Education Template from Moz.

SEO 145

SEO Education Conversion Conversion Rate 145

Martech

MAY 10, 2024

You can craft the most complex and complicated scoring model and impress all your friends with the hard work you put into it. I’m talking about single-digit scores like 1 or 2 for blog post views, a home page view, looking at educational-type resources, etc. What have they recently done to help shape how we reach out to them?

Education 112

Education Communications Impressions Conversion 112

Martech

OCTOBER 11, 2023

Their posts offer high educational value and most often link to studies and research. In the digital past, you had, on average, eight seconds to make an impression. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

Media 131

Media Pharmaceuticals Audience Impressions 131

VideoWeek

MARCH 31, 2025

Whether it be low-resolution ads, or the quality of programming available, its this education piece that we need to address to get more of our clients shifting budgets over to CTV. Can we track impression to purchase? We really value advanced measurement. Can we run brand lift or conversion studies?

Agency 52

Agency Brand Lift Ad Server Audience 52

Martech

JUNE 4, 2024

Demand gen marketers aim to educate and inform their audience. In their mind, a well-educated prospect will come to them when it’s time to buy. On the other hand, lead generation is not about educating the market. You don’t really want to educate the market. Their growth was built on a lead gen model.

Conversion Rate 115

Conversion Rate Education Conversion Impressions 115

Ad Monsters

FEBRUARY 9, 2023

This creates indirect supply paths, which, when talking about an industry with trillions of impressions being traded daily, is an awful lot of signals being sent and received, all of which require energy. To educate the industry, we will publish benchmarks using existing data on supply paths.

Education 97

Education Ad Tech Impressions Conversion 97

Digital Turbine

SEPTEMBER 12, 2022

S ince we launched our first bidding impression, it’s been a priority to make bidding accessible industry-wide. Overall, our publisher education initiatives have played a role in helping game businesses shift their mindset to a more transparent and efficient approach through bidding. Test on a stable app.

Audience 98

Audience A/B Testing Fill rate Impressions 98