Martech Series

NOVEMBER 17, 2022

company), the global leader in media, martech and data for the tech community, today released the 2022 Customer Engagement Study to gain a better understanding of the various types and volume of content consumed throughout the purchase process for major technology products and services. Foundry (an IDG, Inc.

Education 97

Education MarTech Impressions Marketing 97

Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. The report covers video ad serving in the U.S.

Impressions 84

Impressions Food Education Video Ads 84

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Processing.

Marketing 115

Marketing Brand Awareness ROI Conversion 115

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Test how your content performs in AI summaries by monitoring impressions and engagement metrics. Processing.

SEO 108

SEO Conversion Education Rich Media 108

Martech

OCTOBER 18, 2024

Content performance: Tracks the reach, impressions, clicks, and engagement of your posts, including organic and sponsored content. Showcasing your products or services with a live how-to helps you educate viewers and generate interest. The post LinkedIn: The marketer’s guide appeared first on MarTech. Processing.

Click Through Rate 136

Click Through Rate Brand Awareness Audience Conversion 136

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. His humility. Processing.

SEO 123

SEO Audience Education Machine Learning 123

Martech

APRIL 7, 2025

Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist. Then, social media allowed us to count followers, post impressions and comments and more. Our display ads created #X MQLs.

ROI 79

ROI Marketing Finance Education 79

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Impressive Financial Services Marketing Experience. Other Executive Marketing Experience.

Marketing 109

Marketing Education MarTech ROI 109

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. A brand’s website is often the first, and most lasting, impression customers will have of your organization.

SEO 144

SEO Marketing Education MarTech 144

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.

Marketing 131

Marketing ROI Machine Learning Education 131

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . Marketing Technology News: MarTech Interview With Brian Gleason, Global Chief Revenue Officer at Criteo.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Martech Series

SEPTEMBER 22, 2022

tons of carbon (source: Good-Loop) – around a third of what a US consumer generates every year, while 1M video impressions has the same carbon footprint as someone flying from Boston to London and back (source: Scope3). Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. A typical online ad campaign emits 5.4

Marketing 82

Marketing Education MarTech Impressions 82

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. If marketers can achieve more viewable impressions – and also more engagement from those impressions – they may even be able to reduce their ad spend over time.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech

OCTOBER 11, 2023

Their posts offer high educational value and most often link to studies and research. In the digital past, you had, on average, eight seconds to make an impression. Get MarTech! The post B2B social media ‘sweet spots’: What’s working and what’s not appeared first on MarTech. In your inbox.

Media 130

Media Pharmaceuticals Audience Impressions 130

Martech

FEBRUARY 28, 2024

The simplest form of brand awareness is recognizing your logo, which comes from seeing it enough and in the right places to leave a lasting impression. With all the focus on generating leads, the effort to educate and convince the audience is increasingly being shifted to sales, which is a losing strategy. Brand understanding.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech

MARCH 24, 2022

In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. My educational background is in international relations and information science, and Hwang took that argument away from me.

Marketing 110

Marketing MarTech Education Impressions 110

Martech Series

JUNE 23, 2022

Given the audience size, market education and instilling consumer confidence in cryptocurrencies should have been the goal for all crypto advertisers. But the only crypto advertiser that might have helped to educate prospective customers was eToro. appeared first on MarTech Series.

Education 93

Education Audience Impressions Advertising 93

Martech

OCTOBER 20, 2023

Gene De Libero’s martech journey has been a wild ride. The role of education is also a significant thread in Gene’s career. He self-educated himself about emerging technologies that then had no manual. And he’s a frequent contributor to MarTech. This interview has been edited for clarity and length.

Education 112

Education Agency MarTech Electronics 112

Martech Series

SEPTEMBER 23, 2022

” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice. Hadean has developed vital metaverse components and signed multi-year agreements in entertainment (Minecraft, Pixelynx, Sony and Gamescoin), as well as with education and enterprise digital twin providers.

Entertainment 91

Entertainment MarTech Education Impressions 91

Martech

SEPTEMBER 7, 2022

They are building an impressive list of partners such as Microsoft, Accenture and Nvidia and are one of the first to offer “Metaverse-as-a-Service.” ” Get MarTech! Learning, education and training. And speaking of training, there’s quite a bit of education that must go into most B2B campaigns.

Marketing 110

Marketing Communications Education MarTech 110

Martech

MAY 10, 2024

You can craft the most complex and complicated scoring model and impress all your friends with the hard work you put into it. I’m talking about single-digit scores like 1 or 2 for blog post views, a home page view, looking at educational-type resources, etc. What have they recently done to help shape how we reach out to them?

Education 111

Education Communications Impressions Conversion 111

Martech Series

AUGUST 4, 2022

Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. Ian Marshall, commented, “We have an impressive opportunity at RAEK to truly add value to businesses looking for solutions to improve their marketing ROI by deploying RAEK.

ROI 84

ROI Cookies MarTech Education 84

Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. MarTech’s Periodic Table of Email Optimization and Deliverability: Content elements Best practices for long-form B2B content You now know the “what” and “why” of long-form content.

Click Through Rate 122

Click Through Rate SEO Brand Awareness MarTech 122

Martech

JUNE 4, 2024

Demand gen marketers aim to educate and inform their audience. In their mind, a well-educated prospect will come to them when it’s time to buy. Podcast transcript Mike Pastore, MarTech I’m here with Canberk Beker from HockeyStack, which is a very popular company. You don’t really want to educate the market.

Conversion Rate 114

Conversion Rate Education Conversion Impressions 114

Martech

JULY 10, 2023

I have been testing many of these tools and the capabilities are impressive! She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. In your inbox.

Marketing 132

Marketing Education Communications Entertainment 132

Martech Series

JUNE 16, 2022

Such verification can help ad buyers harness audio ad metrics by providing insights into performance, industry education, and listening to client feedback for future innovations. “IAS is well-suited to deliver comprehensive transparency to the digital audio ecosystem and to help marketers make every audio impression count.”

Media 90

Media Viewability Education Impressions 90

Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” Get MarTech! You have to great brand investments that are consistent, that are resonant. In your inbox.

Cookies 120

Cookies Marketing Retargeting CPC 120

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. DSE highlights included: A dynamic educational experience with 90+ industry leaders covering 8 tracks including retail, entertainment, public spaces, restaurants, content, strategy, technology, and digital out-of-home (DOOH).

Entertainment 87

Entertainment Education Retail MarTech 87

Martech

MARCH 19, 2024

The writer’s job is to turn someone else’s knowledge into an article that educates your audience. Google their name and check other sites with their posts to complete your impression. Assign a pilot task wisely No matter how impressive a writer’s portfolio may be, you’ve got to see them in action before you make any commitments.

Pop-Up 119

Pop-Up SEO Conversion Education 119

Martech

OCTOBER 5, 2022

Exposure to marketing during my early educational journey was limited. The most common application is in branding and first click-through impressions. Get MarTech! MOps leaders are modernizers that now manage the mind-reading martech stack. In your inbox. Processing.Please wait. MOps leaders manage the mind-reading stack.

Healthcare 98

Healthcare MarTech Education Impressions 98

Martech Series

OCTOBER 13, 2022

condition sufferers, caregivers, HCP or prescription users) based on non-sensitive data such as age, location, gender HHI and education level. AdTheorent Health Predictive Audiences define the data-driven universe within which AdTheorent predictive targeting scores individual ad impressions for optimization. Performance Focused.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. Google Chrome’s Impact on AdTech & MarTech [infographic]. Related posts.

MarTech 52

MarTech Advertising Audience Agency 52

Martech Series

NOVEMBER 15, 2022

It’s shorter and more focused than a virtual conference or a multi-session virtual event , designed to educate and engage, and typically free to attend. As an organizer, approach your webinar audience as a group of event attendees you have the opportunity to educate, entertain, and impress. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin. Oort has already cultivated an impressive customer base by delivering proven outcomes, and I look forward to leading my team to continued success,” said Martin. “By Marketing Technology News: Advertising through Economic Uncertainty.

Marketing 81

Marketing MarTech Education Impressions 81

Martech

APRIL 8, 2024

Lead generation: The first hello Whether through cold outreach, newsletter sign-ups or offering valuable resources like ebooks or webinars in exchange for an email address, this first interaction is your opportunity to make a great first impression and lay the groundwork for a relationship that could evolve into a loyal customer.

Marketing 128

Marketing Conversion Audience SEO 128

Martech Series

DECEMBER 9, 2022

Coveo is an essential enabler of our philosophy in focusing on the customer, and with their AI, relevance, and personalization, we can create smooth and impressive website experiences that feel easy and natural. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. Project Management Institute.

eCommerce 70

eCommerce Machine Learning Conversion Rate Impressions 70

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. Get MarTech’s Email Marketing Periodic Table. appeared first on MarTech. billion in 2020 to $14.9

Marketing 140

Marketing Machine Learning Communications ROI 140