Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Test how your content performs in AI summaries by monitoring impressions and engagement metrics.

SEO 110

SEO Conversion Education Rich Media 110

InMobi

AUGUST 28, 2012

Samsung partnered with InMobi to create a high-engagement HTML5 ad unit and deliver a truly innovative and effective mobile rich media campaign. Engagement levels on the rich media ad-unit were clocked at an impressive 3 and 5 minutes (respectively, for smartphones and iPads) on average.

Rich Media 40

Rich Media Education Entertainment Impressions 40

InMobi

JUNE 21, 2012

And as smartphone and tablet penetration increases, the platform for rich media experiences really opens up. Billions of ad impression were analysed to devise six standard units which form the Mobile Universal Ad Package v.2.0. Rich media allows consumers to customise their own experience with a brand.

Rich Media 40

Rich Media Brand Awareness Education Impressions 40

InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. mobile programmatic media buying is expected to reach $21.22 By 2017, U.S. MOAT, Integral Ad Science, DoubleVerify).

Viewability 52

Viewability Impressions ROI Rich Media 52

Basis

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.

Marketing 94

Marketing Rich Media Audience Education 94

Basis

JUNE 6, 2022

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.

Marketing 85

Marketing Rich Media Audience Education 85

Automatad Inc.

APRIL 7, 2024

For example, check the heatmap result of a Wikipedia page where readers were more focused on finding the Baryshnikov education. This will get promising attention and impression when served only once to a user per day. The CTR of rich media ads is higher in the range of 0.30 Therefore, it is giving better outcomes.

Banner 52

Banner Click Through Rate Rich Media Video Ads 52