The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. This ensures that ads are shown to the right audience at the right time, maximizing the effectiveness of the campaign and improving return on investment (ROI). How does cross-channel programmatic advertising improve ROI?

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Advertising Viewability Machine Learning Ad Tech 130

The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Federated learning can be applied in various industries beyond advertising. FAQs What is federated learning?

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

The Ad Tech Blog

MAY 5, 2024

Techniques such as machine learning, deep learning, and natural language processing are employed to scrutinize various signals like user behavior and geolocation. AI models are trained using supervised, unsupervised, or reinforcement learning to adapt and improve over time. References What is real-time bidding (RTB)?

Machine Learning 130

Machine Learning Education ROI Ad Tech 130

The Ad Tech Blog

SEPTEMBER 11, 2024

This can lead to lower engagement rates and reduced return on investment (ROI) for ad campaigns. This can lead to higher engagement rates and a better ROI for ad campaigns. Disclaimer This is an AI-generated article with educative purposes and doesn’t intend to give advice or recommend its implementation.

Machine Learning 130

Machine Learning ROI Audience Media 130

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. As a consequence, email marketing platform vendors are educating their customers and redesigning interfaces to deemphasize the open rate metric. Analytics and reporting.

Marketing 140

Marketing Machine Learning ROI Communications 140

Martech Series

AUGUST 30, 2022

Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline. ON24 Webcast Elite is a key part of the company’s marketing strategy to educate potential buyers and help sales teams prioritize accounts.

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Audience Machine Learning MarTech Education 88

The Ad Tech Blog

SEPTEMBER 18, 2024

This requires careful planning, creativity, and a deep understanding of the target audience to maximize the return on investment (ROI). Disclaimer This is an AI-generated article with educative purposes and doesn’t intend to give advice or recommend its implementation.

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Conversion Rate Machine Learning Conversion Audience 130

The Ad Tech Blog

JUNE 24, 2024

Low engagement rates can lead to decreased ROI and wasted marketing efforts. Here are five predictions for the future: Increased reliance on AI and machine learning: AI and machine learning will play a more significant role in optimizing marketing strategies, from content creation to audience targeting.

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Conversion Rate Media Marketing A/B Testing 130

Martech

FEBRUARY 23, 2022

What insights do we have currently into the ROI of various content types and items produced by the marketing team? Do they understand the needs of prospective customers or could they benefit from further education on the market? The pandemic has forced workers in a wide variety of roles and industries to learn new skills.

Machine Learning 110

Machine Learning Display Advertising SEO Education 110

The Ad Tech Blog

MAY 2, 2024

By integrating AI, companies can achieve higher efficiency and precision in targeting, leading to improved return on investment (ROI). The use of AI in Ad Tech also involves ethical considerations such as user privacy and data security. The goal is to inspire readers to research and delve deeper into the topics covered.

Ad Tech 130

Ad Tech Machine Learning Conversion Education 130

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They’ve also seen success using some of Meta’s Advantage+ features, which use machine learning to optimize campaigns and creative for advertisers.

Media 122

Media Marketing Machine Learning MarTech 122

Martech

FEBRUARY 27, 2023

What they are going to want to know is also the hardest to answer: “Are we seeing value from our CDP, and what is the ROI?” This makes it difficult to understand the value contribution and prove ROI. ROI tied to CDP-powered activations. This requires education and strategic partnerships.

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ROI Machine Learning Audience Education 102

Single Grain

JANUARY 9, 2025

ABM offers many benefits, such as a higher ROI , personalized engagement , aligned marketing and sales teams , better customer retention , and a shorter sales cycle. This is why 76% of marketers say they get a higher ROI with ABM than other marketing strategies. Here are some reasons why ABM is worth the investment.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

ROI 120

ROI Machine Learning Conversion Rate Healthcare 120

The Ad Tech Blog

JUNE 28, 2024

This allows for more precise targeting and better allocation of advertising budgets, ultimately leading to higher conversion rates and return on investment (ROI). Disclaimer This is an AI-generated article intended for educational purposes. Implementing real-time data processing requires robust infrastructure and advanced technologies.

Machine Learning 130

Machine Learning Ad Tech Conversion Rate Education 130

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Single Grain

JULY 25, 2019

In this article, we’ll discuss what predictive analytics is, why businesses need it, how to measure it, and best practices for implementing it for better marketing performance, higher ROI and, ultimately, faster success. How to Use Big Data Analytics to Grow Your Marketing ROI. What Is Predictive Marketing Analytics? Click To Tweet.

Marketing 93

Marketing ROI Machine Learning Banner 93

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. Thanks to HubSpot, you can get clear projections on what kind of ROI to expect from your efforts. Content is no longer king.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Target ROAS : Get the best return on investment (ROI) on your spend. Trend #1: PPC Automation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Ad Monsters

MAY 20, 2024

Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. As Samsung continues to push the boundaries of innovation, discover how they leverage AI and machine learning to drive conversion, enhance targeting, and offer unparalleled advertising solutions.

Audience 59

Audience Machine Learning Real Estate ROI 59

Martech

SEPTEMBER 25, 2023

This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Showing an ROI for a tradeshow event should include all the possible activities that contributed. This helps in content marketing and customer education. What is the potential value of sales to these customers?

Marketing 117

Marketing A/B Testing Machine Learning Finance 117

Single Grain

JANUARY 6, 2020

Create content that answers your audience’s queries and educates them on how your product can solve their problem. One of the best examples of a native ad is this one from PayPal on Entrepreneur: Learn More: 6 Google Ads Trends You Can’t Ignore in 2020. This is a smart way to use native advertising to educate and convert prospects.

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Marketing Native Advertising Education Non-Profit 103

Martech

FEBRUARY 18, 2022

Sales enablement platforms incorporate functionality to onboard new salespeople and familiarize them with what they’ll be selling, as well as to inform and educate sellers on an ongoing basis. Better ROI from content investments. This can involve textual or video lessons, interactive quizzes, video roleplaying and the like.

Marketing 110

Marketing Communications Education Machine Learning 110

Single Grain

JULY 19, 2023

And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. Instead of trendy dancing videos, more viewers demand educational clips. 58% of users prefer watching a short video to learn new skills , and 69% use TikTok for educational purposes.

Media 73

Media Advertising A/B Testing Education 73

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. It also offers a variety of services to maximize advertising ROI and call handler performance. It has additional U.S. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI). To address this, consider: Educating Users: Explain the importance of ads in supporting free content.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

MAY 30, 2023

Continuous Optimization: Through automatic and recurring A/B testing , machine learning algorithms can identify the most effective messages, channels, and timing to maximize campaign performance. Pricing Structure: Discuss the agency’s pricing structure and how they measure ROI.

Agency 52

Agency Marketing SEO Machine Learning 52

Single Grain

MAY 5, 2020

Everything works in collaboration to deliver the best ROI. In this stage, create content that educates your target audience and addresses their queries. At this stage, focus on medium-tail keywords and create content that educates your target audience about your products. 2) Enhance Your Brand Presence Locally. 2) seoClarity.

SEO 98

SEO Conversion Education Audience 98

Adtelligent

MAY 12, 2024

Technologies like Augmented or Virtual Reality (AR/VR), machine learning, and even virtual assistants like Alexa or Siri can give marketers some much-needed data to allow for a tailor-made advertising experience. But what is it that will shape programmatic advertising trends for this year – and beyond?

Advertising 52

Advertising Cookies Ad Space Audience 52

Adtelligent

DECEMBER 29, 2020

Technologies like Augmented or Virtual Reality (AR/VR), machine learning, and even virtual assistants like Alexa or Siri can give marketers some much-needed data to allow for a tailor-made advertising experience. But what is it that will shape programmatic advertising trends for this year – and beyond? AI Will Be Golden.

Advertising 52

Advertising Ad Space Audience Education 52

Ad Monsters

JANUARY 4, 2023

The industry must work together to educate themselves and consumers on how to detect and block ad scams. In the face of economic uncertainty in 2023 and beyond, brands must ensure advertising spend is driving strong ROI. We saw that in our 2023 Malvertising preview , which noted that every aspect of the supply chain was affected.

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

AdvertiseMint

SEPTEMBER 9, 2023

So, in summary, awards provide huge ROI in exposure, growth, recruitment, and career development. Their mission is to honor world-class work that educates, entertains, and connects with viewers. If you find developing marketing and ads that guarantee good ROI hard, you need an expert team in your corner.

Advertising 52

Advertising Marketing Agency ROI 52

Digiday

OCTOBER 19, 2022

Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. That includes educating clients about the technologies. It’s hard to say.

Agency 69

Agency Media Retail Entertainment 69

Single Grain

SEPTEMBER 20, 2022

With teams of experts in other digital strategies, such as paid media, PPC, conversion optimization, e-commerce marketing, demand generation, blockchain & ICO marketing, NFT marketing, and enterprise SEO, they are fully equipped to offer any business the best ROI for their buck when it comes to high-converting content. Top clients: Bango.

Agency 52

Agency Marketing SEO Conversion 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

SEPTEMBER 14, 2022

Around 52% of people want to join the metaverse for work-related purposes, followed by art and entertainment, money investment, education, online dating, gaming and adult entertainment: The metaverse includes augmented and virtual reality (AR and VR) tech, and 1.7 74% of American adults are joining or considering joining the metaverse.

Agency 59

Agency Marketing SEO Real Estate 59

Single Grain

JULY 21, 2020

Also, solutions are framed for individual industries like communication, energy and resources, financial services, government, healthcare, higher education, hospitality, and insurance. It offers a centralized system for finance, HR and planning, enabling enterprises to focus on their business. The service also covers SEO and content creation.

Finance 94

Finance SEO Shipping Marketing 94