Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 128

Marketing CPL CPA Finance 128

Adweek

SEPTEMBER 14, 2022

In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry.

Education 246

Education Marketing 246

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Marketing 132

Marketing SEO Education Conversion 132

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Marketing 125

Marketing ROI MarTech Conversion 125

Adweek

JUNE 23, 2022

Havas Media Group claimed the top spot on LinkedIn's list of the 25 Top Companies in Marketing and Advertising, which was released this week.

Advertising 299

Advertising Education Marketing Media 299

Adweek

NOVEMBER 21, 2024

Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief customer and marketing officer.

Marketing 253

Marketing Education 253

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. They need your insights and education. Many marketers choose content creation and personalization versioning for this exact reason.

Marketing 120

Marketing Machine Learning Education Audience 120

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Marketing 112

Marketing Conversion Rate Conversion Click Through Rate 112

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 124

Marketing SEO Retargeting Conversion 124

Adweek

MARCH 12, 2025

The hub will feature text and video analysis, educational content, and news on sports collectibles. Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partnership with cllct, Mantel, and Sports Card Investor.

Education 246

Education Marketing 246

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 115

Marketing Brand Awareness ROI Retargeting 115

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years.

Marketing 124

Marketing Non-Profit MarTech Education 124

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

MarTech 125

MarTech Media Education SEO 125

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

A/B Testing 103

A/B Testing Marketing SEO Education 103

Martech

DECEMBER 18, 2024

As they do, their impact is fundamentally transforming what we market and why. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They prefer raw, unfiltered content over highly produced marketing materials. AI-powered personalization will evolve.

Marketing 103

Marketing Entertainment Manufacturing Brand Awareness 103

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Marketing 113

Marketing Click Through Rate Conversion Rate Education 113

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The data you’ve gathered is a valuable resource for future marketing efforts.

Marketing 122

Marketing Education ROI Conversion 122

Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product.

Marketing 118

Marketing Communications Conversion Education 118

Digital Remedy

DECEMBER 11, 2024

As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. is now $13.4k

Marketing 98

Marketing Retargeting Education Conversion 98

Adweek

NOVEMBER 19, 2024

Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Terms of the deal were not disclosed. Dejan Jovanovic founded DE-YAN in 2014, and it has since evolved from a niche boutique studio to.

Agency 264

Agency Education Entertainment Communications 264

Ad Rants

JUNE 22, 2023

Online dispensaries may distinguish them from the competition and increase sales by developing novel and effective marketing strategies. Content Marketing Publish exciting and educational Content. Email Marketing Campaigns Offer discounts or unique material to subscribers who sign up for your newsletter.

Marketing 228

Marketing Shipping Affiliates Retail 228

Martech

NOVEMBER 7, 2024

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. launched Jane, an AI specialist for content marketing and SEO.

MarTech 111

MarTech SEO Education Marketing 111

Adweek

JANUARY 4, 2023

In its latest series of reversed policies, Twitter plans to lift its longstanding ban on political ads "in the coming weeks" and let marketers serve cause-based advertising or ads that educate people or take action on social and economic topics. While some political ad buyers welcome the move, Twitter has work to do to encourage.

Education 279

Education Advertising Marketing 279

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Example Instead of this : Todays marketing landscape necessitates a multi-pronged approach that incorporates both digital and traditional methodologies. Try this : Modern marketing requires a mix of digital and traditional strategies.

Education 112

Education Audience Conversion Rate Conversion 112

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. It will happen in how marketers and organizations view customer experience. In the coming year, marketers will look to boost CX to achieve all of the above.

Education 110

Education Conversion Marketing MarTech 110

Martech

MARCH 19, 2025

Today, marketing faces its own shift. Positionless Marketing builds on Demings legacy by enabling marketers to act independently, collaborate fluidly and use AI-powered tools to engage customers at the speed of interactionwithout compromising quality. Positionless Marketing follows this same philosophy.

Marketing 71

Marketing Manufacturing Education Communications 71

Adweek

AUGUST 17, 2023

In the latest episode of Marketing Vanguard, Morgan Stanley CMO Alice Milligan delves into the unique challenges and opportunities within the financial services landscape.

Education 246

Education Marketing 246

Ad Rants

AUGUST 16, 2024

As consumers become more aware of environmental concerns like worsening climate change, sustainability has become a pivotal element in modern marketing strategies. Consumer Priorities and Brand Loyalty The shift in consumer priorities toward sustainability has reshaped modern marketing strategies.

Marketing 188

Marketing Communications Education Conversion 188

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

SEO 123

SEO Audience Education Machine Learning 123

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Perception is everything.

ROI 116

ROI Finance Brand Awareness Conversion 116

Adweek

SEPTEMBER 13, 2022

On this week's episode of Brave Commerce, Julie Bowerman, chief marketing officer of The Kellogg Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss evolving marketing measurement in an omnichannel world.

eCommerce 244

eCommerce Food Education Marketing 244

Digiday

AUGUST 29, 2024

Fifty years after Schoolhouse Rock introduced kids to “ I’m Just a Bill ,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security. Ahead of the 2024 elections, a new marketing campaign in Washington state aims to bolster trust in voting systems.

Education 96

Education Video Ads Media Marketing 96

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Adweek

FEBRUARY 25, 2025

Project 2025's dystopian fever dream will do everything in its power to gut public education and financially hog-tie students with predatory loans, keeping them drowned in debt, locked.

Education 268

Education Media Marketing 268

Martech

JULY 23, 2024

As a marketing CEO and industry veteran, I’ve seen firsthand how this trend is reshaping marketing as we know it. “Our vision extends beyond individual markets,” says Chad Kite, CCO of Ennoventure. Educate your consumers: It can be challenging for consumers to distinguish between real and fake products online.

Pharmaceuticals 118

Pharmaceuticals eCommerce Education Retail 118

Martech

SEPTEMBER 3, 2024

Back in education mode “Our perspective is still the same,” he said. ’ I don’t think that’s the right thing to do, so we’re back in education mode again with our customers.” “As a marketer, I’ve used CDPs before,” Kotecha said. And now Amit Kotecha was in town again.

Cookies 111

Cookies Conversion Education Impressions 111