Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation. Click here to view more MarTech webinars.

ROI 112

ROI Brand Awareness Marketing Education 112

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. Dig deeper: How to quantify the ROI of data using decision playbooks 2.

Marketing 122

Marketing Education ROI Conversion 122

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 122

ROI Marketing Click Through Rate Conversion 122

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Example Instead of this : Todays marketing landscape necessitates a multi-pronged approach that incorporates both digital and traditional methodologies. Try this : Modern marketing requires a mix of digital and traditional strategies.

Education 112

Education Audience Conversion Rate Conversion 112

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech.

ROI 106

ROI Brand Awareness Education MarTech 106

Martech

JULY 12, 2024

The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

ROI 99

ROI Conversion Marketing Education 99

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. More than three-quarters of U.S.

MarTech 118

MarTech Communications SEO Conversion 118

Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? Don’t sacrifice the specialized features essential to your marketing success in the name of efficiency. Even with a tech-savvy marketing team, CMOs should collaborate closely with IT on implementation and strategy.

MarTech 110

MarTech Education ROI Marketing 110

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

SEO 123

SEO Audience Education Machine Learning 123

Martech

SEPTEMBER 6, 2024

Embracing AI in marketing: Trends, tools and tactics for success Over the past few months, we’ve delved deep into the world of AI-powered content creation, exploring everything from text generators to visual content tools. While nobody can predict the future, one thing is certain: the future of marketing (and the world) is AI-powered.

Conversion 124

Conversion Marketing Education ROI 124

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Marketing 131

Marketing ROI Machine Learning Education 131

Martech

JULY 29, 2024

the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% Unlike other recently hyped technologies (e.g., Generally, this failure rate does not appear to have been curtailed by introducing AI into the mix.

Machine Learning 137

Machine Learning Education ROI MarTech 137

Chief Martech

SEPTEMBER 14, 2024

It’s a powerful marketing channel.) Survey says: #1 answer is producing truly educational content that isn’t trying to sell. Lots of genuinely good answers in the “Other” answers for this question: “Help build ROI use cases.” And sales engineers. Lots and lots of sales engineers.

MarTech 93

MarTech Pop-Up Education ROI 93

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Proof of this is in Stephani Estes’ career journey from special education teacher to Chief Media Officer for Goodway Group. The key to her success?

Education 97

Education Ad Tech Media ROI 97

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Lets use a marketing automation platform as an example. What is the ROI of implementing ERP software?

SEO 108

SEO Conversion Education Rich Media 108

The Ad Tech Blog

JUNE 17, 2024

To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics. This, in turn, affects the overall return on investment (ROI) of the campaign. Therefore, it is crucial for marketers to recognize and address ad fatigue promptly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Ad Monsters

JANUARY 10, 2025

One of the highlights of the Sell Side Summit in March will be the keynote presentation, “Think Like a Buyer: The ROI Roadmap for 2025,” scheduled for March 10. Marketing Director AdMonsters, AdExchanger and Folio: tborrelli@accessintel.com Follow @AdMonsters on LinkedIn for the latest updates and announcements.

Ad network 105

Ad network Ad Ops ROI Education 105

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. One major theme was that even with AI’s rapid evolution, many marketers and organizations lag in adoption. Leadership did the same.

Communications 112

Communications Education Marketing ROI 112

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. It helps you quickly gain confidence in your decisions or avoid a costly misstep with your marketing spend.

ROI 85

ROI Education Audience Marketing 85

Single Grain

JANUARY 9, 2025

Curious about what account-based marketing is all about? Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers. But what is account-based marketing? Leverage technology like CRMs and marketing automation platforms.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

Marketing 119

Marketing ROI Audience Media 119

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 133

Marketing SEO ROI Conversion 133

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Marketing 109

Marketing Education MarTech ROI 109

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

Marketing 130

Marketing Conversion Rate MarTech Education 130

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. A solid, compelling business case complete with potential ROI has not been articulated.

Marketing 124

Marketing ROI MarTech Education 124

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Marketing 125

Marketing Communications Education Agency 125

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.).

Marketing 140

Marketing Machine Learning ROI Communications 140

Martech

OCTOBER 25, 2024

Dig deeper: 3 tips to maximize your ROI at events 4. Example : Start with an educational piece that addresses a pain point they’re likely facing. Then, a few days later, send a link to session recordings and any additional resources. Wrap up the sequence by inviting them to the next event or offering a special post-event deal.

Conversion 115

Conversion Education ROI Communications 115

Martech

MAY 23, 2022

.” With so many people working remotely or in hybrid positions, event marketers often find themselves competing with other virtual experiences. There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content.

Marketing 115

Marketing A/B Testing Audience MarTech 115

PubMatic

APRIL 2, 2025

At PubMatic, we see a major opportunity to layer first-party commerce media data onto this premium video inventory, helping advertisers serve personalized and relevant viewing experiences to the right audiences while driving ROI. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 62

Media Retail Education ROI 62

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

DECEMBER 27, 2022

Samaaro, a B2B event-marketing SaaS platform, has raised seed funding round, led by SucSEED Indovation Fund with participation from Silver Needle Ventures Fund, The Chennai Angels, Lead Angels and eminent angel investors. Marketing Technology News: Qualytics Raises $2.5M to Help Enterprises Improve Data Quality.

ROI 82

ROI Marketing Healthcare Education 82

Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. What systems must the marketing work management platform integrate with? Get the daily newsletter digital marketers rely on.

Marketing 108

Marketing Education Communications ROI 108

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Audience 117

Audience Marketing ROI Manufacturing 117