Martech

JANUARY 30, 2025

— Bill Gurley (@bgurley) January 29, 2025 Now, this weeks AI-powered martech releases and news. The post AI-powered martech news and releases: January 30 appeared first on MarTech. The post AI-powered martech news and releases: January 30 appeared first on MarTech. No one disputes that. Processing.

MarTech 66

MarTech Education Conversion Communications 66

Martech

OCTOBER 17, 2024

A Harvard Graduate School of Education study found 21% of adults in the U.S. The post AI-powered martech news and releases: October 17 appeared first on MarTech. Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. Email: Business email address Sign me up!

MarTech 66

MarTech A/B Testing Conversion Education 66

Martech

AUGUST 26, 2024

Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers. I hear so many stories about how martech stacks are too complex, unintegrated, and underutilized. The post 5 key trends we’re seeing in B2B marketing appeared first on MarTech.

Marketing 132

Marketing eCommerce MarTech Education 132

Martech

JANUARY 16, 2025

What can a NASA engineer teach the martech community? Drawing from his long and successful career, he offers lessons that resonate deeply with technical projects Ive been involved with insights that will benefit the martech community. The post What martech practitioners can learn from a NASA engineer appeared first on MarTech.

MarTech 62

MarTech Communications Education Marketing 62

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools. Email: Business email address Sign me up!

Marketing 125

Marketing SEO Retargeting Conversion 125

Martech

MAY 16, 2024

This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences. Amid this complexity, martech consultants have become indispensable guides for enterprises. As innovation accelerates, the role of martech consultants will become even more crucial.

MarTech 108

MarTech Marketing Agency Education 108

Chief Martech

MARCH 31, 2025

I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay May 6 along with the 2025 marketing technology landscape. The tl;dr of our agenda: holy crap, there’s a metric f-ton happening in martech right now. Sorry I’ve been a bit quiet this past month.

MarTech 56

MarTech Marketing Pop-Up Education 56

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. The post Essential KPIs to measure generative AI’s success in marketing appeared first on MarTech.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. The post Customer experience and brand: 2025 predictions appeared first on MarTech.

Education 111

Education Conversion Marketing MarTech 111

Martech

AUGUST 15, 2024

Marketing provides content that educates and equips teams with key talking points to drive client conversations. Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. And creates unforgettable experiences that leave a lasting impression.”

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.

Education 113

Education Audience Conversion Rate Conversion 113

Chief Martech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. For example, A/B testing offers through an email campaign.

MarTech 130

MarTech A/B Testing Education Marketing 130

Martech

OCTOBER 2, 2023

With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes. Enter the experimental marketer.

MarTech 113

MarTech Marketing Communications Education 113

Martech

APRIL 25, 2024

The use of AI by educators is not always a positive thing. And now this week’s AI-powered martech releases, integrations and upgrades. The post AI-powered martech releases and news: April 25 appeared first on MarTech. Email: Business email address Sign up now Processing.

MarTech 106

MarTech SEO Education Marketing 106

Martech

OCTOBER 2, 2023

This can be done through on-the-job training or increased education, but the difference is in who pays. On-the-job training comes at the company’s expense, while education usually comes at the employee’s expense, with no job guarantee.” Get MarTech! This can easily be done without divulging any proprietary information.

MarTech 115

MarTech Education Marketing 115

Martech

SEPTEMBER 23, 2024

Build The easiest way to build is to provide targeted education opportunities to your team. Or maybe you hire a consultant (buy) who rolls up their sleeves to improve your program and educates your team on what they are doing (build). The post 3 ways to optimize your marketing automation beyond technology appeared first on MarTech.

Marketing 119

Marketing Education ROI Audience 119

Martech

SEPTEMBER 3, 2024

Back in education mode “Our perspective is still the same,” he said. ’ I don’t think that’s the right thing to do, so we’re back in education mode again with our customers.” The post One way or another, cookies are going away appeared first on MarTech. Processing.

Cookies 112

Cookies Conversion Education Impressions 112

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. The post Five common LinkedIn Ads mistakes and how to fix them appeared first on MarTech. Processing.

Education 113

Education Audience Conversion Retargeting 113

Martech

MARCH 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s why as martech professionals, we need to develop our skills and knowledge constantly. As for discipline-related outlets, MarTech itself is an excellent example for our field.

MarTech 112

MarTech Education Marketing 112

Martech

APRIL 14, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. A: The challenges are the change management and education piece and keeping that documentation transparent, clearly communicated and accessible. Interview edited for length and clarity.) Q: How did you get where you are today?

MarTech 100

MarTech Education Communications Marketing 100

Martech

JULY 29, 2024

Take our brief 2024 MarTech Replacement Survey Consumers aren’t averse to using AI technologies but expect these tools to offer benefits, not simply cost savings, for the brands adopting them. The post Why brands must bridge the knowledge gap in AI adoption appeared first on MarTech. Are you getting the most from your stack?

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

JULY 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

MarTech 107

MarTech Marketing Education Conversion 107

Martech

JULY 23, 2024

Educate your consumers: It can be challenging for consumers to distinguish between real and fake products online. The post How to protect your brand from AI dupes appeared first on MarTech. Here are some key strategies: Invest in advanced authentication: Consider technologies like Ennoventure’s invisible encryption. Processing.

Pharmaceuticals 119

Pharmaceuticals eCommerce Education Retail 119

Ad Monsters

MAY 17, 2023

However, today U of Digital boasts an expert network who bring their knowledge and expertise to help educate learners on an ever-growing list of industry topics for all types of players in the ecosystem, buy side and sell side. This was because U of Digital started as a solopreneur business, with only Gupta to guide the ship.

Education 97

Education Conversion Ad Tech Shipping 97

Martech

JANUARY 22, 2025

Educating yourself for better outcomes Setting clear and realistic expectations is essential to ensure your project runs smoothly and stays on budget. By educating yourself, you can set more realistic expectations and create a collaborative environment with your service provider. Whats your time worth? Processing.

Education 115

Education eCommerce SEO Retail 115

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech

NOVEMBER 13, 2024

Building this narrative not only validates marketing’s role but also educates stakeholders on the long-term benefits of marketing initiatives. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. Email: Business email address Sign me up! Processing.

Marketing 129

Marketing CPL CPA Finance 129

Martech

JANUARY 24, 2025

As I said in my earlier post here on MarTech, I’m not a predictions guy. Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? Any money earmarked for new programs or technology, acquisition, conferences or educational events if you can, move it into the first half of 2025.

Marketing 124

Marketing Non-Profit MarTech Education 124

Martech

DECEMBER 10, 2024

Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. The post How marketers can succeed with generative engine optimization appeared first on MarTech. Here are five actionable tips to help you get started. Processing.

Marketing 133

Marketing SEO Education Conversion 133

Chief Martech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The latest MarTech Replacement Survey 2022 showed that integration capabilities/open APIs were the #1 important factor in choosing a replacement martech app. Indeed, Philips has explicitly labeled their own martech stack as an “ecosystem.”

MarTech 123

MarTech Non-Profit Pop-Up Marketing 123

Martech

FEBRUARY 8, 2024

This was followed by “difficulty in aligning AI with marketing goals” (44%), “inadequate training or education” (43%), and “budget constraints” (36%). Get MarTech! The post AI-powered martech releases and news: Feb. 8 appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 100

MarTech Shipping eCommerce Education 100

Martech

JULY 12, 2024

Define the right marketing strategy for your organization Before diving into the implementation of any technical changes intended to adapt to privacy regulations, it’s important to take a closer look at the current state of your marketing mix and martech stack. Keep them in the loop on what’s working and not working as the rollout proceeds.

ROI 108

ROI Conversion Marketing Education 108

Martech

FEBRUARY 11, 2025

Being present to showcase value is critical: Focus on creating high-quality, educational content that supports buyers at every stage of their journey. Dig deeper: AI is poised to disrupt the world of martech vendors and users Email: Business email address Sign me up! The time to act is now. Are you ready? Processing.

Conversion 133

Conversion SEO Education MarTech 133

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. For martech to be successful, you need cross-functional alignment and support for the solution. One of the reasons I fell in love with martech was the people component.

MarTech 98

MarTech Communications Conversion Education 98

Martech

FEBRUARY 12, 2025

In the report, 70% of respondents indicated a likelihood of prioritizing authenticity and storytelling, while 65% of respondents rated educational content as “very important” for audience engagement. But AI (like many martech tools) relies heavily on data, both the data it creates and the data marketers feed it. Processing.

MarTech 92

MarTech Education Marketing Audience 92

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Dig deeper: MarTech Salary and Career Survey 2023 And then in the position that I’m in now, I had to come in and tell people with 20 years of marketing experience, “You’re wrong. I educate myself.

MarTech 100

MarTech SEO Audience Education 100

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. The post Optimizing LLMs for B2B SEO: An overview appeared first on MarTech. Processing.

SEO 109

SEO Conversion Education Rich Media 109