Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. If it sounds too good to be true, it probably is.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out. Email: Business email address Sign up now Processing.

ROI 108

ROI Conversion Marketing Education 108

Martech

SEPTEMBER 23, 2024

Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization? Build The easiest way to build is to provide targeted education opportunities to your team. The post 3 ways to optimize your marketing automation beyond technology appeared first on MarTech. Processing.

Marketing 119

Marketing Education ROI Audience 119

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.

Education 113

Education Audience Conversion Rate Conversion 113

Martech

JULY 29, 2024

the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. Take our brief 2024 MarTech Replacement Survey Consumers aren’t averse to using AI technologies but expect these tools to offer benefits, not simply cost savings, for the brands adopting them. Unlike other recently hyped technologies (e.g.,

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech

MARCH 18, 2022

For 99% of businesses that have to educate their buyers, promotion is the worst way to start,” Brenner said. The post Getting back to basics: Marketing ROI appeared first on MarTech. One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%.

ROI 123

ROI Marketing Click Through Rate Conversion 123

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. What is the ROI of implementing ERP software? The post Optimizing LLMs for B2B SEO: An overview appeared first on MarTech.

SEO 109

SEO Conversion Education Rich Media 109

Martech

OCTOBER 25, 2024

Dig deeper: 3 tips to maximize your ROI at events 4. Example : Start with an educational piece that addresses a pain point they’re likely facing. The post Why you’re probably underutilizing email sequences appeared first on MarTech. Then, a few days later, send a link to session recordings and any additional resources.

Conversion 115

Conversion Education ROI Communications 115

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on MarTech Series. Track micro movements in your industry.

ROI 85

ROI Education Audience Marketing 85

Martech

FEBRUARY 8, 2024

Other concerns included integrating current systems (35%) and ensuring ROI (30%). This was followed by “difficulty in aligning AI with marketing goals” (44%), “inadequate training or education” (43%), and “budget constraints” (36%). Get MarTech! The post AI-powered martech releases and news: Feb.

MarTech 100

MarTech Shipping eCommerce Education 100

Martech

SEPTEMBER 6, 2024

Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives. To stay ahead of the curve, commit to ongoing education and skill development. The post The AI-powered marketer’s roadmap to the future of content appeared first on MarTech.

Conversion 125

Conversion Marketing Education ROI 125

Martech

MARCH 12, 2025

Educational resources such as quick-start guides or how-to videos. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort. End with a compelling CTA leading directly to purchase or deeper engagement.

Click Through Rate 104

Click Through Rate Non-Profit Impressions Conversion Rate 104

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? They have good general knowledge. This task is vital to my career. Processing.

SEO 124

SEO Audience Education Machine Learning 124

Martech

NOVEMBER 8, 2024

Dig deeper: How to quantify the ROI of data using decision playbooks 2. Educating yourself and your team on common biases can help reduce or eliminate them, leading to better decisions with your data. The post How to use post-campaign data to make your marketing better appeared first on MarTech. Get a second opinion.

Marketing 123

Marketing Education ROI Conversion 123

Martech

OCTOBER 29, 2024

Embrace AI literacy Start with education. Document processes, capture successful prompts and measure results to refine strategies and prove ROI. The post 5 ways jump start AI adoption appeared first on MarTech. Below are steps marketing organizations can take to prepare for the marketing AI meteor. Processing.

Communications 113

Communications Education Marketing ROI 113

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Dig deeper: MarTech Salary and Career Survey 2023 And then in the position that I’m in now, I had to come in and tell people with 20 years of marketing experience, “You’re wrong. I educate myself.

MarTech 100

MarTech SEO Audience Education 100

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency. Dig deeper: How marketers can measure success Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing 132

Marketing ROI Machine Learning Education 132

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Leveraging martech for customer engagement One way to engage and upsell customers is through value-added tools and content. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps.

Education 114

Education ROI MarTech Conversion 114

Martech Series

SEPTEMBER 28, 2022

Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi. I started as a Cobol programmer in the steel Industry in Sheffield.

MarTech 83

MarTech Communications Manufacturing Finance 83

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Marketing 109

Marketing Education MarTech ROI 109

Fuel Lines

APRIL 30, 2019

In order to drive education and awareness of its products, Stryve Biltong closed a $10 million private equity investment round with intentions to step up their marketing game. Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Education 123

Education Audience ROI A/B Testing 123

Digiday

FEBRUARY 23, 2023

For companies working to mitigate these pitfalls and realize the full potential of their tech investments, the ability to tap external expertise often makes a significant difference — from implementing new technologies to educating and keeping partners up to speed as technology changes. “A

MarTech 69

MarTech Education Communications ROI 69

Martech Series

OCTOBER 25, 2022

“Litmus Live will equip every marketing professional with the proper training, tools and innovative tactics to maximize email results and ROI,” said Cynthia Price , SVP of Marketing for Litmus. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

ROI 94

ROI Education Finance SEO 94

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Understood?

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

Martech

MARCH 14, 2022

Don’t be a martech hyper-consumer. Besides, despite the popularity of Martech.org as the guiding light of marketing technology common-sense advice and education, a few marketers will undoubtedly miss this article, so there should still be some prospects with whom they can engage. But the sky is not falling just yet, my friends.

Marketing 125

Marketing ROI MarTech Education 125

Martech

FEBRUARY 19, 2024

With more accessible education options that don’t require expensive four-year degrees, there’s an abundance of talent without the typical pedigree. If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise. In your inbox.

Marketing 132

Marketing Conversion Rate MarTech Education 132

Martech

SEPTEMBER 15, 2023

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget. Get MarTech! In your inbox.

ROI 121

ROI SEO Education Entertainment 121

Martech Series

DECEMBER 27, 2022

Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers.

ROI 82

ROI Marketing Healthcare Education 82

Martech Series

JULY 7, 2022

Umbraco’s US summit will be a hybrid event that can be experienced both live in Charlotte and online with esteemed thought leaders, subject matter experts and practitioners sharing the roots of their success in building growth and ROI through exceptional digital customer experience practices.

Education 105

Education ROI Agency MarTech 105

Martech

MAY 23, 2022

“The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “ Eighty-six percent of virtual events deliver a positive ROI in [the first] six months,” Lovatt said. Source: Vanessa Lovatt.

Marketing 115

Marketing A/B Testing Audience MarTech 115

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. Educate This doesn’t mean education about your product. Get MarTech! Don’t do that. In your inbox.

Education 106

Education Audience MarTech Communications 106

Martech Series

AUGUST 25, 2022

Attendees will learn how businesses can use currently available services and technologies to engage customers, provide training/education, and improve operational efficiencies in a convenient and immersive way. They’ll be empowered to create new metaverse experiences and quantify their success with clear ROI metrics and benchmarks.

Education 89

Education ROI MarTech Marketing 89

Martech Series

SEPTEMBER 8, 2022

Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI.

Audience 95

Audience Agency Advertising ROI 95

Martech Series

AUGUST 30, 2022

Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline. ON24 Webcast Elite is a key part of the company’s marketing strategy to educate potential buyers and help sales teams prioritize accounts.

Audience 88

Audience Machine Learning MarTech Education 88

Martech Series

MARCH 7, 2023

Marketing Technology News: 3 Ways to Use Data-Driven Insights to Increase ROI The AWS PSP Program validates AWS Partners with cloud-based solutions and experience supporting government, space, education, and nonprofits around the world.

Education 84

Education ROI MarTech Marketing 84