Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

InMobi

APRIL 29, 2014

Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

InMobi

MAY 12, 2015

Mobile ads aren’t just art. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. . With the lovely Rachel Riley as quiz-host, the rich-media experience educated users about financial trivia in a fun, informative, and memorable way.

Rich Media 40

Rich Media Mobile Ads Education Entertainment 40

InMobi

OCTOBER 10, 2012

Consumers use the mobile websites of CPG companies to plan their shopping trips (e.g. Having mobile optimized website which loads quicker, simple and easy to navigate will be crucial to establish awareness. Having Branded Mobile App Having branded app which is informative, educational or gaming is key part of any mobile strategy.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

JANUARY 23, 2022

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better.

Banner 52

Banner Viewability Cookies Click Through Rate 52