article thumbnail

3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them. But what the heck is customer education? What Is Customer Education? How to Create a Persona-Driven Content Strategy for Online Education.

article thumbnail

Buying martech: what you love, what you hate, and who you trust (or not)

Chief Martech

” boxes popping up everywhere on a vendor’s site. Survey says: #1 answer is producing truly educational content that isn’t trying to sell. But one more thing… The last question I asked in this survey was worth its own dedicated write-up: Will AI in martech make buyer experiences better or worse?

MarTech 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

Family Educational Rights and Privacy Act (FERPA) : This act ensures the privacy of student’s education records Gramm Leach Bliley Act (GLBA) : This act regulates how personal information can be collected by financial institutions like banks.

article thumbnail

My 70-20-10 Twitter Formula for Ad Agency New Business

Fuel Lines

One of the best helps I found when I first started using Twitter came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. I often pick up new followers by posting on Saturday and Sunday. The tool that I recommend to help build up a “targeted” Twitter following is TweetAdder.

Agency 279
article thumbnail

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

In short, event marketing is a marketing strategy where a brand can promote itself and their products by holding an in-person event – such as a conference, networking meet-up or live version of your podcast – for its audience. Send them follow-up thank you emails or surveys and include links to your social media.

Pop-Up 101
article thumbnail

Everything you could want to know about AI, martech stacks, and the 2025 marketing technology landscape

Chief Martech

The long tail of specialized martech tools including many new, AI-native ones that have popped up over the past couple of years continues to be a fascinating mix of startups, vertical industry products, regional leaders, ecosystem entrepreneurs, and productized service-firm offerings. It’s… remarkable, in several ways.)

MarTech 60
article thumbnail

The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

The conference is attended by CEOs, CMOs, chief awareness officers, researchers and educators. Here’s a sampling of articles and quotes over the past year: How to Get Millennials to Love and Share Your Product – Ad Age Crain’s Chicago Business — “Pop! There are many prospective clients represented. Will They Ever?”

Agency 279