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Why full-funnel marketing is key to profitability

Martech

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. If it sounds too good to be true, it probably is.

Marketing 116
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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

This, in turn, affects the overall return on investment (ROI) of the campaign. This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI. This can involve using lookalike audiences, dynamic retargeting, and excluding past users who did not convert. How can I detect ad fatigue?

CPC 244
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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98
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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. MNTN Performance TV offers superior reporting capabilities which track ad-side metrics like ad completion and website visits, as well as the popular measures of ROI including ROAS , CPV, and conversion rate.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Remarketing/Retargeting: Remarketing and retargeting are two ways to target users who have already visited your website or engaged with your brand but haven’t made a purchase or taken a desired action.

Agency 98
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What Is a Sales Funnel and How Does It Work?

MNTN

Increased Marketing Efficiency Automating key steps in the funnel reduces wasted ad spend and improves ROI by focusing efforts on high-intent prospects. Refine Your Email Marketing Campaigns Just as you can retarget consumers with CTV, you can constantly refine your messaging and tone.