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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

This can involve changing the visuals, experimenting with different ad formats, and using dynamic content. By doing so, marketers can capture the audience’s attention and prevent ad fatigue. For example, if you have been using static images in your ads, consider switching to video ads or carousel ads.

CPC 244
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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across the web and mobile to recent site visitorsas well as to viewers who had seen their Performance TV ad.

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8 Benefits of Video Ads: Why You Need Them in Your Advertising Strategy

Single Grain

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

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Upper-Funnel vs. Lower-Funnel Marketing: What’s the Difference?

MNTN

Content Marketing : Publish blog posts, reports, and videos that educate potential customers and establish brand authority. They may include: Retargeting Campaigns : Re-engage high-intent users with personalized ads across display and social channels.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. More and more marketers will start linking to products in video ads.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

Learn More: How to Build a Facebook Ad Funnel. 7 Easy Ways to Optimize Your Facebook Ads. A Simple Hack to Combine Facebook Ads and Google Ads. Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad. 5) Facebook’s Ads Library. Facebook’s Ads Library is kind of like version 2.0

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.