InMobi

JUNE 21, 2012

And as smartphone and tablet penetration increases, the platform for rich media experiences really opens up. Rich media allows consumers to customise their own experience with a brand. Billions of ad impression were analysed to devise six standard units which form the Mobile Universal Ad Package v.2.0.

Rich Media 40

Rich Media Brand Awareness Education Impressions 40

InMobi

AUGUST 28, 2012

Samsung partnered with InMobi to create a high-engagement HTML5 ad unit and deliver a truly innovative and effective mobile rich media campaign. Engagement levels on the rich media ad-unit were clocked at an impressive 3 and 5 minutes (respectively, for smartphones and iPads) on average.

Rich Media 40

Rich Media Education Entertainment Impressions 40

Basis

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.

Marketing 94

Marketing Rich Media Audience Education 94

InMobi

DECEMBER 9, 2021

To expand the reach and popularize the campaign across the Archipelago, the brand delivered a thought-provoking, interactive video experience to educate Indonesians on the appropriate way to react when faced with such street harassment. million unique users educating them on the best ways to react to the situation.

Education 52

Education Rich Media Video Ads Communications 52

Basis

JUNE 6, 2022

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.

Marketing 85

Marketing Rich Media Audience Education 85

Basis

OCTOBER 21, 2022

Sessions were as much an educational moment as they were a rallying cry—and, often, a reality check. Here are four takeaways you can act on now: 1) Educate, Evaluate, and Engage. And it’s not just about self-education: it’s imperative to also educate and engage with your stakeholders on these industry trends and new opportunities.

Education 52

Education Machine Learning Rich Media Audience 52

InMobi

NOVEMBER 12, 2021

We can do rich media, we can do video - there is nothing we cannot do with programmatic from audience targeting, from the creative perspective, from the data analytics, tracking measurement, measuring the success of the uplift of the campaigns, or showcasing how the brand has been evolved to the user base. The third is education.

Advertising 52

Advertising Ad Ops Rich Media Education 52

InMobi

OCTOBER 15, 2019

Southeast Asian brands can drive immersive, customized engagement through rich media creatives, video ads, interactive end cards and ads mimicking virtual reality. Driving awareness and market education But perhaps the biggest systemic change is just the overall comfort level with in-app programmatic media buying in North America.

Viewability 52

Viewability Marketing Banner Education 52

Single Grain

AUGUST 7, 2023

A great example of mobile advertising is Pond’s ad promoting their new Triple Charcoal cleansing technology to consumers in Indonesia: They used vertical video ads to educate the importance of cleansing the skin. Rich Media Ads Rich media ads are interactive ads that include multimedia features, such as video, audio, animation or text.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Automatad Inc.

APRIL 7, 2024

For example, check the heatmap result of a Wikipedia page where readers were more focused on finding the Baryshnikov education. Interactive ads with rich media are highly likely to get attention from the users, resulting in higher engagement and CTR. The CTR of rich media ads is higher in the range of 0.30

Banner 52

Banner Click Through Rate Rich Media Video Ads 52

InMobi

MAY 12, 2015

With the lovely Rachel Riley as quiz-host, the rich-media experience educated users about financial trivia in a fun, informative, and memorable way.

Rich Media 40

Rich Media Mobile Ads Education Entertainment 40

InMobi

MAY 4, 2020

Music and Audio, Health and Fitness, and Education have seen a whopping 500% rise in programmatic video in-app ad spending in Q1. Video Ads, When Created Programmatically, Drive Engagement and Innovation A video ad can contain immersive content such as rich media, interactivity and end cards.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

APRIL 29, 2014

Moms tend to clock lot of time with educational, lifestyle, social, shopping and game apps. Marketers should utilize interactive rich media ads, which should be intuitive and unintrusive. Marketing Takeaway: Mobile Moms see value in many apps and how apps can be an integral part of their daily lives.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Basis

FEBRUARY 23, 2023

Twenty years ago, when I first started in the advertising industry, the most significant innovations were around rich media advertising, ad serving, and search. Ryan Manchee : I’m absolutely fascinated. Mobile was nascent, and dial up was still commonplace.

Advertising 98

Advertising Machine Learning Conversion Rich Media 98

InMobi

SEPTEMBER 28, 2016

Programmatic will become a one-stop solution for delivery of all types of digital ads with rich media, or videos, across both web and mobile platforms.

Viewability 52

Viewability Impressions ROI Rich Media 52

Single Grain

AUGUST 1, 2023

For example, the ads can be emotional or educational, depending on your message. When done correctly, both content types can improve the customer-brand relationship, enhance brand awareness, educate leads , engage audience interests, and increase sales. For example, native ads containing rich media can increase conversions by 60%.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Basis

NOVEMBER 9, 2022

Hype up viewers with high-impact rich media creative to allow people the opportunity to engage and get excited about your team. Take advantage of a focused listener with streaming audio to garner material reach and use the sounds of game-time excitement to keep their attention. Raise your hand if you applied there.

Advertising 52

Advertising Retargeting Entertainment Rich Media 52

InMobi

JANUARY 23, 2022

Brands can see huge value in banner ads on mobile too, especially when it incorporates rich media functionality. Mobile Brings Measurability and Viewability One of the hallmarks of digital advertising over traditional media is how measurable it all is.

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

OCTOBER 10, 2012

Having Branded Mobile App Having branded app which is informative, educational or gaming is key part of any mobile strategy. Creative/Rich MediAds - Mobile ads allow for level of engagement not possible in TV, radio, print, or even online, and enable brands to expand their customer relationships.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

Lemonads

JUNE 5, 2020

As for native ads, some of the best performers include education, financial services, technology, healthcare, luxury goods, and other industries that benefit from storytelling and long-form ads. Alluring and Appropriately-Sized Creatives Rich media push notifications can feature images and other creative elements.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Brid.tv

SEPTEMBER 26, 2022

Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you. Lastly, the platform supports over 30 different rich media formats. In other words, Google supports all kinds of ad formats for different purposes.

Ad network 52

Ad network CPC CPM CPA 52

Smart-Hub

MARCH 19, 2024

Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Driving high-quality traffic, educating the audience, and gaining their trust. Interstitial ads are full-screen advertisements covering the interface of a website or an application.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Basis

JULY 27, 2023

Twenty years ago, when I first started in the advertising industry, the most significant innovations were around rich media advertising, ad serving, and search. Ryan Manchee : I’m absolutely fascinated. Mobile was nascent, and dial up was still commonplace.

Advertising 52

Advertising Machine Learning Non-Profit Conversion 52

Paleo AdTech

MARCH 17, 2023

After enjoying a Georgetown liberal arts and marketing education, with a minor in oil painting, Ari worked at a couple of pre-internet startups before landing at Blink.com, an online bookmarking service. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

Non-Profit 59

Non-Profit Header Bidding Ad Tech Ad network 59

Paleo AdTech

DECEMBER 10, 2023

After enjoying a Georgetown liberal arts and marketing education, with a minor in oil painting, Ari worked at a couple of pre-internet startups before landing at Blink.com, an online bookmarking service. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

Non-Profit 52

Non-Profit Header Bidding Ad Tech Ad network 52

Martech

AUGUST 23, 2024

Educate teams on the limits of hashing Ensure all relevant teams understand that the security benefits of hashing do not render the data de-identified and, therefore, exempt from all privacy obligations. This goes beyond ticking a box; it’s about educating users on how their data will be used and ensuring they have control over it.

Advertising 129

Advertising Retail Education Audience 129