InMobi

SEPTEMBER 28, 2016

There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as Viewability and traffic fraud. There are three major challenges surrounding programmatic advertising – Viewability, ad fraud, and ad blocking.

Viewability 52

Viewability Impressions ROI Rich Media 52

InMobi

OCTOBER 15, 2019

Southeast Asian brands can drive immersive, customized engagement through rich media creatives, video ads, interactive end cards and ads mimicking virtual reality. is app-ads.txt enabled, and screened for traffic quality, viewability rates and brand safety by trusted, third-party platforms.

Viewability 52

Viewability Marketing Banner Education 52

InMobi

MAY 4, 2020

Music and Audio, Health and Fitness, and Education have seen a whopping 500% rise in programmatic video in-app ad spending in Q1. Programmatic Video Ideal for Brand Safety and Viewability Brands are facing the issue of brand safety with ads being placed next to inappropriate content. News became the top spender Q4 2019 to Q1 2020.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

JANUARY 23, 2022

Brands can see huge value in banner ads on mobile too, especially when it incorporates rich media functionality. Mobile Brings Measurability and Viewability One of the hallmarks of digital advertising over traditional media is how measurable it all is.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Smart-Hub

MARCH 19, 2024

Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Driving high-quality traffic, educating the audience, and gaining their trust. Viewability refers to the impressions delivered successfully (a user saw an ad).

ROI 64

ROI Native Advertising Ad Exchange Banner 64