Martech

SEPTEMBER 23, 2024

Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization? Build The easiest way to build is to provide targeted education opportunities to your team. But why aren’t you getting the returns you expected on your investment? Here are my recommendations — along with a warning.

Marketing 119

Marketing Education ROI Audience 119

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Proof of this is in Stephani Estes’ career journey from special education teacher to Chief Media Officer for Goodway Group. The key to her success?

Education 98

Education Ad Tech Media ROI 98

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 100

ROI Conversion Marketing Education 100

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. More than three-quarters of U.S. an AI-powered video creation platform.

MarTech 118

MarTech Communications SEO Conversion 118

Ad Monsters

JANUARY 10, 2025

One of the highlights of the Sell Side Summit in March will be the keynote presentation, “Think Like a Buyer: The ROI Roadmap for 2025,” scheduled for March 10. Sellers will gain actionable insights on aligning strategies with buyer demands to achieve high-performance results in the evolving digital landscape.

Ad network 105

Ad network Ad Ops ROI Education 105

Chief Martech

SEPTEMBER 14, 2024

Survey says: #1 answer is producing truly educational content that isn’t trying to sell. Lots of genuinely good answers in the “Other” answers for this question: “Help build ROI use cases.” Then publish transparent pricing ( in case you hadn’t gotten that hint already ). And sales engineers.

MarTech 93

MarTech Pop-Up Education ROI 93

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on MarTech Series. Track micro movements in your industry.

ROI 85

ROI Education Audience Marketing 85

Martech

JULY 29, 2024

the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. Better education, more strategic thinking and a focus on the customer will characterize those companies that can take the opportunity to adopt AI in a meaningful and measurable way in the months and years to come.

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. What is the ROI of implementing ERP software?

SEO 108

SEO Conversion Education Rich Media 108

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. How do they do it?

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

AUGUST 14, 2024

Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. Focus on training Training on your most critical platforms maximizes effectiveness and ROI. Have them: Create best practices and documentation for consistent, efficient tool use across teams.

MarTech 110

MarTech Education ROI Marketing 110

The Ad Tech Blog

JUNE 17, 2024

This, in turn, affects the overall return on investment (ROI) of the campaign. This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI. It can result in lower click-through rates (CTR) and higher cost-per-click (CPC), ultimately affecting the campaign’s return on investment (ROI).

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? They have good general knowledge. This task is vital to my career.

SEO 123

SEO Audience Education Machine Learning 123

Martech

OCTOBER 25, 2024

Dig deeper: 3 tips to maximize your ROI at events 4. Example : Start with an educational piece that addresses a pain point they’re likely facing. Then, a few days later, send a link to session recordings and any additional resources. Wrap up the sequence by inviting them to the next event or offering a special post-event deal.

Conversion 115

Conversion Education ROI Communications 115

Ad Rants

FEBRUARY 6, 2024

Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained. Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

SEPTEMBER 6, 2024

Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives. To stay ahead of the curve, commit to ongoing education and skill development. It is crucial to be transparent about AI usage and ensure fairness in our AI-powered campaigns.

Conversion 124

Conversion Marketing Education ROI 124

Martech

NOVEMBER 8, 2024

Dig deeper: How to quantify the ROI of data using decision playbooks 2. Educating yourself and your team on common biases can help reduce or eliminate them, leading to better decisions with your data. Making interpretations from biased data Even with complete data, underlying issues can skew the analysis and the recommended actions.

Marketing 122

Marketing Education ROI Conversion 122

The Ad Tech Blog

AUGUST 28, 2024

Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI Understanding audience-specific emotional triggers is crucial What is Emotional Engagement?

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

OCTOBER 29, 2024

Embrace AI literacy Start with education. Document processes, capture successful prompts and measure results to refine strategies and prove ROI. Below are steps marketing organizations can take to prepare for the marketing AI meteor. Encourage all team members to learn about AI’s capabilities and limitations.

Communications 112

Communications Education ROI Marketing 112

Martech

MARCH 12, 2025

Educational resources such as quick-start guides or how-to videos. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort. End with a compelling CTA leading directly to purchase or deeper engagement.

Click Through Rate 97

Click Through Rate Non-Profit Impressions Conversion Rate 97

Martech

OCTOBER 6, 2023

This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency. Marketing operations: The hidden superpower While often overlooked, marketing operations (MOps) teams hold vital expertise in proving marketing ROI. Such knowledge gaps keep these powerful insights from being brought to light.

Marketing 131

Marketing ROI Machine Learning Education 131

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Education 122

Education Audience ROI A/B Testing 122

VideoWeek

MARCH 26, 2025

Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers. We owe that to them. I would change two things.

Education 59

Education Cookies Ad Tech Media 59

Single Grain

FEBRUARY 14, 2025

These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement. Why YouTube Marketing Is Still Worth It for Agencies Source: Review Zone While proving direct ROI remains challenging, YouTubes importance in marketing is undeniable.

ROI 52

ROI Agency Brand Awareness SEO 52

Martech

JUNE 12, 2024

It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps. A company offering educational software might provide free downloadable curriculum development templates and limited access to collaboration tools for educators to share and edit lesson plans.

Education 113

Education ROI MarTech Conversion 113

Martech Series

OCTOBER 25, 2022

“Litmus Live will equip every marketing professional with the proper training, tools and innovative tactics to maximize email results and ROI,” said Cynthia Price , SVP of Marketing for Litmus.

ROI 94

ROI Education Finance SEO 94

Single Grain

DECEMBER 4, 2019

Measuring ROI. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. You can turn your one-time customers into loyal community members by educating them. And one of the best ways to build a loyal community by educating your customers is to create a video course. Click To Tweet.

Education 142

Education Conversion ROI Audience 142

Martech Series

JANUARY 5, 2023

Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Marketing 109

Marketing Education MarTech ROI 109

Ad Badger

JULY 19, 2023

Maximize your ROI with a Profit and Loss Dashboard in Amazon Advertising and become a better marketer too. Read More How Do I Maximize ROI With a Profit and Loss Dashboard in Amazon Advertising? The post How Do I Maximize ROI With a Profit and Loss Dashboard in Amazon Advertising? appeared first on Ad Badger.

ROI 52

ROI Advertising Marketing Education 52

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. While informative videos on YouTube may not perform as well as entertaining content, educational videos are perfect for TikTok: 36% of GenZs and 22% of Millennials want to learn about products by watching short-form videos.

ROI 52

ROI Real Estate Entertainment Audience 52

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 107

Brand Awareness ROI Click Through Rate Conversion 107

Martech Series

DECEMBER 27, 2022

Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers.

ROI 82

ROI Marketing Healthcare Education 82

The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. This ensures that ads are shown to the right audience at the right time, maximizing the effectiveness of the campaign and improving return on investment (ROI). How does cross-channel programmatic advertising improve ROI?

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

OCTOBER 9, 2024

Status : Live Applicable HubSpot Hubs : Marketing Hub Applicable HubSpot Tiers: Enterprise Easily measure marketing impact with Campaigns ROI Reporting What’s new : HubSpot’s Campaigns ROI reporting now allows you to track campaign effectiveness by calculating ROI using campaign spend and revenue from closed-won deals.

Real Estate 116

Real Estate ROI Education Healthcare 116

Fuel Lines

APRIL 30, 2019

In order to drive education and awareness of its products, Stryve Biltong closed a $10 million private equity investment round with intentions to step up their marketing game. Focus will likely be on experiential channels, considering those typically have high ROI for startups. Stryve Biltong.

Agency 196

Agency Brand Awareness MarTech Media 196

The Ad Tech Blog

APRIL 27, 2024

Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns. It allows marketers to anticipate customer needs, personalize marketing efforts, and optimize resource allocation for better ROI. It allows for more personalized customer experiences by anticipating needs and preferences.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

Martech

SEPTEMBER 15, 2023

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget.

ROI 120

ROI SEO Education Entertainment 120