Single Grain

JULY 19, 2023

Trend #2: Search Advertising on Social Media Trend More people are getting off Google. Because of this, the short-form video platform has improved its search functionality to recognize more keywords and hashtags. In March 2023, TikTok released new search ad features where businesses can bid on keywords and phrases.

Media 73

Media Advertising A/B Testing Education 73

InMobi

FEBRUARY 21, 2022

Be it Kingfisher encouraging the masses to stay home and stay safe during the peak of the pandemic, or L'Oréal that inspired and educated citizens to #StandUp against street harassment – when brands took on purpose-led positions, they have seen an upsurge of real connections with consumers.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Basis

JANUARY 11, 2024

There are just over 102 million US adults in this segment, and they’re typically aged 50 and older, married, college educated, and bringing in less than $100,000 per year. They’re usually aged 55 and older, either married or not married, have some college education, and tend to earn $100,000-$250,000 annually.

Pharmaceuticals 85

Pharmaceuticals Healthcare Audience Education 85

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

Basis

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.

Marketing 88

Marketing Rich Media Audience Education 88

Basis

JUNE 6, 2022

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.

Marketing 78

Marketing Rich Media Audience Education 78

Ad Wisey

MAY 13, 2022

Google Ads is the undoubted leader of online advertising platforms. You may show sponsored search advertising on Google search engine results pages using Google Ads, previously known as Google Adwords. This feature assists in determining the effective ad that converts a large proportion of paying consumers. Snapchat Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

NOVEMBER 8, 2022

At least part of those gains were due to advertising. Or more specifically, a shift from search advertising to brand advertising that started three years ago. We want to educate people about our new features.”. It raked in $2.9 billion over the period, up 29% from a year earlier. billion, a 46% rise.

Non-Profit 72

Non-Profit Advertising Marketing Search Advertising 72

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising.

Agency 98

Agency Marketing SEO Brand Awareness 98

Kevel

MARCH 23, 2022

Their offering allows advertisers to target users with a variety of ads through one self-serve platform, which is especially enticing to smaller advertisers. Performance: Search advertising is reliably the most cost-effective advertising channel.

Banner 52

Banner Audience Video Ads Advertising 52

Single Grain

JULY 20, 2023

That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL. Dynamic Search Ads If you own an e-commerce company, Google offers different advertising options with its Shopping platform. One of the strategies you can use is dynamic search advertising.

ROI 52

ROI Conversion CPC Food 52

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. The company desired to build user demand with a social and search advertising strategy.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

APRIL 24, 2023

These ads were designed to pique the interest of potential customers and educate them about HR-related topics. Message Ads: They then used message ads to directly invite those prospects to sign up for a demo.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

FEBRUARY 16, 2022

Boost Revenue: NFT advertising helps you expand your reach and educate new audiences about your projects, thereby increasing the chances of a sale. You can also share educational content to guide users on how to purchase your NFTs on the marketplace. Informational or educational videos explaining the importance of NFTs. .

Marketing 52

Marketing SEO Education Audience 52

VideoWeek

JANUARY 19, 2024

Google to Cut Hundreds of Ad Sales Roles Google has announced hundreds of advertising layoffs, marking the latest round of redundancies after the tech giant cut 12,000 jobs this time last year. Search, advertising sales and YouTube are said to be affected, as Google reallocates investment towards AI.

Non-Profit 52

Non-Profit Media Agency Audience 52

Digiday

MAY 7, 2023

” Historically, the cannabis brand spent its media dollars on any media channels that it could, whether with direct response ads or ads that focused on education and information, as opposed to product sales, to circumvent platform restrictions. And being able to hit your consumer directly, this is CPG-wise, has been monumental.”

Advertising 69

Advertising Education Media Marketing 69

Basis

FEBRUARY 28, 2025

Agencies and brand marketing executives should swiftly educate and integrate Google's AI-driven tools to streamline creative production, enhance consumer engagement, and optimize campaign management. EXPERT POV: This years GML was a continued push into AI, adding incremental features to a lot of what was released during GML 2023.

Social Advertising 75

Social Advertising Advertising Conversion Media 75