Single Grain

FEBRUARY 25, 2025

The Challenge: Transitioning from Search to YouTube Ads Search advertising relies on user intentpotential customers who watch videos and are actively looking for a service or product. YouTube, on the other hand, is an interruption-based platform where ads must capture attention within seconds.

Agency 52

Agency Video Ads Audience Search Advertising 52

Single Grain

JULY 19, 2023

Trend #2: Search Advertising on Social Media Trend More people are getting off Google. Because of this, the short-form video platform has improved its search functionality to recognize more keywords and hashtags. In March 2023, TikTok released new search ad features where businesses can bid on keywords and phrases.

Media 73

Media Advertising A/B Testing Education 73

InMobi

FEBRUARY 21, 2022

Be it Kingfisher encouraging the masses to stay home and stay safe during the peak of the pandemic, or L'Oréal that inspired and educated citizens to #StandUp against street harassment – when brands took on purpose-led positions, they have seen an upsurge of real connections with consumers.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Basis

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. It caused a huge stir across the advertising industry. You get the idea.

Marketing 94

Marketing Rich Media Audience Education 94

Ad Wisey

MAY 13, 2022

This feature assists in determining the effective ad that converts a large proportion of paying consumers. Google Ads Manager. Google Ads is the undoubted leader of online advertising platforms. Facebook advertising is simple to budget for, and you can quickly track your spending and cut it off when necessary.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Basis

JUNE 6, 2022

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices.

Marketing 85

Marketing Rich Media Audience Education 85

Kevel

MARCH 23, 2022

Ad Units: Google provides 5 main ad units : display, in-feed, in-article, multiplex ads, and search engine ads (alongside their YouTube video ads). Performance: Search advertising is reliably the most cost-effective advertising channel.

Banner 52

Banner Audience Video Ads Advertising 52