Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. ” The post ‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education appeared first on Digiday.

Education 68

Education Brand Awareness Healthcare Audience 68

illumin

AUGUST 27, 2019

This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. This ad campaign proves that showing appreciating for hardworking educators can make a huge impact on campaign success for the BTS season. Which advertisers made the grade? Famous Footwear. Office Depot.

Video Ads 61

Video Ads Retail Education Advertising 61

Digiday

JULY 7, 2024

Interactive agency Razorfish and video ad platform Precise TV in June and July released findings on the Gen Alpha cohort and their parents, diving into some of their social behaviors and media trends challenging stereotypes, as well as the particular educational and gaming content that will most appeal to this group.

Education 100

Education Video Ads Agency Media 100

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. We owe that to them. I would change two things.

Education 59

Education Cookies Ad Tech Advertising 59

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

FEBRUARY 25, 2025

Creative execution : Effective video ads need engaging, persuasive, and visually appealing content. Tracking and attribution : Measuring conversions and tracking performance on YouTube is more complex than with search ads. That’s why 88% of marketers say they get a positive ROI on YouTube ads.

Agency 52

Agency Video Ads Audience Search Advertising 52

Ad Badger

OCTOBER 24, 2024

Read More What Top Amazon Sellers Won’t Tell You About AI Video Ads [The PPC Den Podcast] The post What Top Amazon Sellers Won’t Tell You About AI Video Ads [The PPC Den Podcast] appeared first on Ad Badger.

Video Ads 52

Video Ads Education Advertising 52

The Ad Tech Blog

JUNE 17, 2024

This can involve changing the visuals, experimenting with different ad formats, and using dynamic content. By doing so, marketers can capture the audience’s attention and prevent ad fatigue. For example, if you have been using static images in your ads, consider switching to video ads or carousel ads.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. That’s why having access to header bidding analytics is essential to maximizing ad yield. Having access to extensive data like bidder insights, latency, and eCPM allows publishers to make more educated decisions about their campaigns.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Ad Monsters

OCTOBER 30, 2024

For example, many marketers love video ads, but it’s a known fact that users actively block or close browsers to avoid them. And what about disruptive pop-up ads? That’s why transparency and user education is so important. Your audience needs clear communication about what they get in exchange for viewing ads.

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

Single Grain

DECEMBER 23, 2019

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. More and more marketers will start linking to products in video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. The ads will be available via both CPC and CPV bidding options.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Ad Monsters

SEPTEMBER 13, 2022

Many have believed that the ad tech industry’s carbon footprint is nearly non-existent. On the other hand, the infographic seeks to educate the causes of the pollution and what steps the industry can take to improve. “As In terms of delivering ad campaigns, the amount of Scope 3 emissions are dependent upon a couple of factors: .

Ad Tech 105

Ad Tech Education Agency Video Ads 105

Brid.tv

FEBRUARY 24, 2025

More Revenue, Less Effort with TargetVideo Video Monetization Models FAQ Video Monetization Models Pros and Cons Monetizing your video content isnt just about picking a revenue stream its about choosing the right strategy to maximize profitability.

Audience 52

Audience Ad network Education Video Ads 52

Ad Monsters

APRIL 24, 2024

It’s the introduction of an unlikely pairing — educational video courses. How will the videos look? Think YouTube, well, the educational part of YouTube, mixed with a little bit of LinkedIn Learning. Consider this: 85% of Facebook users browse with the sound off, which means your ads may never be heard.

Education 52

Education Real Estate Entertainment Retargeting 52

InMobi

NOVEMBER 30, 2021

In a recent study, InMobi found that the average click-through-rate for video ads is 7.5x Consumers also spend more time on a website that includes video, providing more opportunities for the retailer to influence incremental purchases along the consumer’s digital shopping trip. higher than display.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

MARCH 25, 2022

Because the majority of shoppers’ journeys happen on the screen, not the shelf, shoppers increasingly turn to platforms like TikTok, Instagram, Pinterest and YouTube to discover new products, listen to reviews or educate themselves on a product’s features.

Retail 52

Retail Media Video Ads Education 52

Martech Series

AUGUST 11, 2022

CTV has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), the global leader in creative logistics. The report covers video ad serving in the U.S.

Impressions 84

Impressions Food Education Video Ads 84

Adtaxi

MARCH 22, 2022

social network video ad spending will grow to $24.35 CTV ad spending in the U.S. Chris Savage, CEO of video marketing company Wistia, predicts people will want more options for how they consume content; for example, a story on a news website with the option to read, listen to, or watch the same story. billion this year.

Advertising 72

Advertising Marketing Video Ads Audience 72

Martech

AUGUST 25, 2022

Setting this expectation requires a bit of client re-education because the industry has long touted a key benefit of PPC to be the immediacy of results and the corresponding ability to do instant optimization. And for many advertisers used to only writing text ads, the mere fact that they’re now asked for video ads too can be daunting.

Machine Learning 111

Machine Learning Conversion Geo targeting Audience 111

Brid.tv

AUGUST 3, 2022

Table of Contents Do Video Ads Perform Better Than Image Ads? Image Ads Performance on Instagram Tips for Using Video Ads in Your Campaign Ready to Use Video Ads in Your Campaign? Do Video Ads Perform Better Than Image Ads? Why Video Ads Are Superior to Image Ads.

Video Ads 52

Video Ads Audience Conversion Rate Brand Awareness 52

Ad Monsters

SEPTEMBER 5, 2024

Steps to Create Ad Monetization Strategy Set Metrics That Matter In CTV/FAST advertising, you will focus on the revenue generated from your ad pod — a commercial break of a specific length. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it. Through Direct Deals.

CPM 105

CPM Impressions CPA Affiliates 105

Digiday

DECEMBER 22, 2022

Defining the specific goals and KPIs for each video is critical for teams to determine which videos to create and how, while defining the target audience — for instance, decision-makers versus end users of a product or service — often informs the video narrative and distribution strategy.

Marketing 80

Marketing Advertising Brand Awareness Video Ads 80

InMobi

DECEMBER 9, 2021

To expand the reach and popularize the campaign across the Archipelago, the brand delivered a thought-provoking, interactive video experience to educate Indonesians on the appropriate way to react when faced with such street harassment. million unique users educating them on the best ways to react to the situation.

Education 52

Education Rich Media Video Ads Communications 52

MNTN

MARCH 7, 2025

Content Marketing : Publish blog posts, reports, and videos that educate potential customers and establish brand authority. When launching video ad campaigns or writing social media posts for the top of your funnel, for example, you can slip in some language that might move a person from awareness to consideration.

Marketing 52

Marketing Retargeting Conversion Audience 52

Digiday

OCTOBER 20, 2022

Reinforcing commitments to sustainability and reaching audiences to help educate consumers about these efforts will help them in their journeys to making more sustainable decisions.”. To inform customers about ‘Amazonia,’ Lavazza and Amazon Ads used Fire TV ads and display and video ads to showcase the captivating content.

Education 69

Education Brand Lift Shipping Communications 69

InMobi

MAY 4, 2020

The top 5 categories saw over 100 percent growth in ad spends. Vertical Video is the way to go for top spenders Vertical video accounts for 35% of all video ad spends while landscape video owns the lion’s share. Programmatic Video Advertising in ANZ 1.In-app

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Ad Beat

DECEMBER 10, 2019

In today’s post, let’s go over a few ways in which you can make video work in your favor: Choose the right video ad format: In order to best deliver your video content to your target audience, it’s important to understand which format is the most suitable for your marketing campaign. Source: Facebook Business.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Brid.tv

AUGUST 23, 2022

Or you can provide content for free and monetize it through video ads. Best For Engaging and educational video content, streaming services with exclusive content. Subscription-based video-on-demand, also known as SVOD , is a popular monetization method based on recurring transactions. Ad-Based Monetization.

Video Ads 98

Video Ads Audience Ad Inventory Education 98

Single Grain

JULY 19, 2023

For users to better find your ads, include product tags in your post. This Sephora ad is a great example. Trend #5: Short-Form Video Ads Short-form video is one older trend that isn’t slowing down. Should you continue repurposing video ads you used in previous years? Dr. Squatch is great with this.

Media 73

Media Advertising A/B Testing Education 73

MNTN

OCTOBER 6, 2024

CTV spend is expected to account for two-thirds of all growth in the video market this year (including linear TV). By 2026, it’s projected to account for nearly a quarter (23.9%) of video ad spend worldwide at $46.3 To recap, that’s $10 billion in just two years — and there are no signs of slowing.

Marketing 98

Marketing Audience Machine Learning Education 98

The Ad Tech Blog

JUNE 13, 2024

This approach allows businesses to optimize their ad spend by targeting the right audience at the right time. Expansion of Video Advertising: Video advertising will become increasingly popular as consumers continue to engage with video content.

ROI 130

ROI Audience Ad Targeting Conversion 130

InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video Engagement driven by vertical videos is 3X of horizontal videos.

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

Digiday

APRIL 24, 2023

“Some people have a visceral, negative reaction to in-game advertising because of disruptive ad formats like interstitials or rewarded video ads. There are better options out there for everyone involved, and we’re actively educating the industry on how much in-game advertising has changed.”

Advertising 69

Advertising Education Video Ads Agency 69

Monetize More

MAY 17, 2023

You Can Opt for Blogging Blogging is an excellent money-making tactic that doesn’t come with a direct video selling approach. However, several bloggers use this pathway to earn cash via video ad placements , ad networks, product sales, or sponsorships. We also generate VAST tags from Google Ad Manager UI.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Monetize More

AUGUST 3, 2022

Blogging is an excellent money-making tactic that doesn’t come with a direct video selling approach. However, several bloggers use this pathway to earn cash via video ad placements , ad networks, product sales, or sponsorships. Video Ad Units for Monetization. Leveraging Outstream Video Ads.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Digiday

NOVEMBER 2, 2022

To accomplish this, the brand is investing its marketing dollars on TikTok with short form videos ads — and moving those dollars from Facebook to TikTok. Gut health care company Supergut is revamping its social media strategy to focus on TikTok as its primary social media platform.

Conversion 73

Conversion Food Education Audience 73