Martech Series

DECEMBER 7, 2022

This was followed by lead generation (55%), prospect education (43%), qualifying leads for their sales team (42%), audience segmentation (42%), building stronger customer relationships (42%), and booking demos, meetings or signups (31%). “As

Conversion 96

Conversion Conversion Rate Marketing Education 96

Ad Monsters

AUGUST 22, 2022

Educational sites. Always consider ad viewability while refreshing inventories. Hence, the final answer: Websites that have above-average session duration are ideal for implementing this technology. This includes: Gaming sites. Online media sites. Pages with infinite scroll. Service-based site. Sites with high-value niche content.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

Martech Series

JUNE 16, 2022

Audibility criteria were insufficient to compare to viewability, which proves difficult for advertisers to compare performance across formats. Such verification can help ad buyers harness audio ad metrics by providing insights into performance, industry education, and listening to client feedback for future innovations.

Media 90

Media Viewability Education Impressions 90

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. our desktop display benchmark, along with 93% viewability on PC and 94% on mobile.

Viewability 87

Viewability Audience Entertainment GDPR 87

YieldBird

JANUARY 22, 2025

Viewability is important, will be important, but probably not enough. The second thing would be to educate, especially the sales department, to start using more opportunities of the first-party data they are giving them. We want to educate them, and look forward to doing so next year.

Advertising 52

Advertising Banner Education Cookies 52

InMobi

SEPTEMBER 28, 2016

There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as Viewability and traffic fraud. There are three major challenges surrounding programmatic advertising – Viewability, ad fraud, and ad blocking.

Viewability 52

Viewability Impressions Rich Media ROI 52

Martech Series

AUGUST 24, 2022

Kura’s optics are uniquely capable of: Up to 150-degree field-of-view, a world record for waveguide type displays and 9 times the viewable area of current market leaders. Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers. Director, Business Development at DigiCert. “We

Machine Learning 84

Machine Learning Viewability Manufacturing MarTech 84

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. Good-Loop, a Certified B Corporation, is on a mission to develop simple solutions that move the industry towards positive, climate-friendly advertising.

Healthcare 74

Healthcare Media Advertising CPM 74

InMobi

OCTOBER 15, 2019

is app-ads.txt enabled, and screened for traffic quality, viewability rates and brand safety by trusted, third-party platforms. Driving awareness and market education But perhaps the biggest systemic change is just the overall comfort level with in-app programmatic media buying in North America.

Viewability 52

Viewability Marketing Banner Rich Media 52

Digiday

MAY 29, 2022

To wit, the partnership lets media buyers activate NXTeck segments and combine them with other targeting criteria, such as performance and viewability targeting, to create customized packages on Smart’s platform. But it’s very much education-driven. And QSR [buyers are] a huge consumer of this type of data.”.

Media 83

Media Pharmaceuticals Advertising Marketing 83

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone? Win-win-win.

Demand Side Platform 93

Demand Side Platform Impressions Education Ad Server 93

InMobi

MAY 4, 2020

Music and Audio, Health and Fitness, and Education have seen a whopping 500% rise in programmatic video in-app ad spending in Q1. Programmatic Video Ideal for Brand Safety and Viewability Brands are facing the issue of brand safety with ads being placed next to inappropriate content. News became the top spender Q4 2019 to Q1 2020.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Media Math

FEBRUARY 12, 2023

Coming up with the right solutions starts with both educating ourselves and taking accountability for our roles in contributing to these issues. From global warming and rising sea levels to plastic and air pollution, there’s a lot of work to be done to literally save our planet. And digital advertisers are not immune.

Viewability 52

Viewability Impressions Education Media 52

Media Math

FEBRUARY 26, 2023

Learn more about sustainability The first and easiest step to take is educating your company on its environmental impact. While it may seem like a daunting initiative, there are steps your brand can start taking to be more sustainable and, as a result, boost customer loyalty.

Education 52

Education Viewability Media Impressions 52

InMobi

JANUARY 23, 2022

Mobile Brings Measurability and Viewability One of the hallmarks of digital advertising over traditional media is how measurable it all is. Think of viewability rate, CTR, video completion rate (VCR), invalid traffic rate, etc.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Clearcode

MARCH 2, 2023

In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. If not, then the billboard will not show up. via OpenRTB)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Smart-Hub

OCTOBER 24, 2023

To address this, consider: Educating Users: Explain the importance of ads in supporting free content. Ad Viewability Ads that aren’t viewed do not generate revenue. Strategies to improve viewability include: Responsive Design: Ensure your website is mobile-friendly for better ad visibility.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

InMobi

NOVEMBER 23, 2021

Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability. By June, 80% of InMobi supply was already compliant with SKAN v1.1. And we are following the same playbook for SKAN v2.2,

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Ad Monsters

APRIL 25, 2024

There are five Ad Net Zero working groups , and this is where real education and action is taking place. I’m not saying that the industry should ignore things like data waste, advertising waste and non- viewable ads. AdMonsters: Don’t you co-chair one of the Ad Net Zero working groups? These things absolutely need to be addressed.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Smart-Hub

MARCH 19, 2024

Driving high-quality traffic, educating the audience, and gaining their trust. Viewability refers to the impressions delivered successfully (a user saw an ad). Measuring the number of interactions, CTR is a more practical indicator than impressions and viewability.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

illumin

OCTOBER 26, 2018

While in-flight we use Peer39 for IP filtering and enablement of global and industry wide advertiser white / blacklists and MOAT as a preferred partner for achieving viewability KPIs. This partnership also allows our technology to score traffic and content.

Advertising 40

Advertising Machine Learning Viewability Ad Exchange 40

InMobi

JUNE 12, 2020

Mobile app ecosystem offers comprehensive support for third-party measurement solutions to measure campaign effectiveness, across the marketing funnel - be it to measure viewability (based on OM SDK standards), audience reach metrics or any conversion metrics (for example lead generation).

Advertising 52

Advertising ROI Cookies Audience 52

Monetize More

MAY 17, 2023

Outstream video ads are designed to be 100% viewable and starts playing when the video ad unit is onscreen. In this recent phase, several students cannot complete their education due to geographical boundaries.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Monetize More

AUGUST 3, 2022

Outstream video ads are designed to be 100% viewable and starts playing when the video ad unit is onscreen. In this recent phase, several students cannot complete their education due to geographical boundaries. Leveraging Outstream Video Ads. Benefits of monetizing with Outstream Video Ads: High RPMs. Higher ad earnings.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. The Ever-Evolving Landscape Lastly, the influx of new technologies, changes in the advertising landscape, and the speed at which the digital industry evolves pose an educational challenge. Do I have alternatives?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone? Win-win-win.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone? Win-win-win.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone? Win-win-win.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone? Win-win-win.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Single Grain

AUGUST 23, 2019

Key Takeaway: Educate people about your product and create a story that features your product's USP (Unique Selling Point). Bumper ads are a cost-effective way to reach your target audience, ensure your message is seen and heard (with nearly all YouTube ads viewable and audible), and keep you top of mind.”.

Marketing 111

Marketing Banner Audience Impressions 111

VideoWeek

SEPTEMBER 3, 2024

As publishers we also need to lean into educating users about what this choice actually means. Driving high viewability, high completion rates from really impactful, bespoke ad formats is where we’ve seen a huge amount of our video revenue growth from, which was perhaps slightly unexpected.

Cookies 59

Cookies Food Ad Tech Viewability 59

VideoWeek

MARCH 24, 2023

“Attention metrics provide a more precise alternative to easily gamed metrics like viewability and video completion rate, empowering advertisers to chart a new path forward,” said Adelaide CEO Marc Guldimann.

Media 52

Media Entertainment Ad Inventory Retail 52

Clearcode

MARCH 17, 2023

The main technical challenges of in-game ads are: Displaying ads that are relevant to the game and are viewable by gamers. Because of these factors, serving and displaying ads in the gaming environment poses a constant and complex technical challenge. Displaying ad dimensions. Adjusting the ads to the changing virtual environment (e.g.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Adtelligent

OCTOBER 6, 2021

The arrival of the 5G technology sparked the trend and made it possible, but much more work needed to be done to figure out high return segments and new metrics for targeting and viewability. Thanks to the pandemic and quarantining at home, many people turned to music and podcasts for entertainment and educational purposes.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” You have to great brand investments that are consistent, that are resonant.

Cookies 121

Cookies Marketing Retargeting CPC 121

Ad Monsters

OCTOBER 7, 2022

Montenes explained how A&E Networks was the first to do a guaranteed against business outcomes—they put tracking in store locations, website visitation, and, more recently, viewability. Education is a challenge when it comes to operationalizing a new currency. ” Nielsen’s way of empowering a better media future.

Pop-Up 89

Pop-Up Audience Ad Tech Media 89