Adweek

SEPTEMBER 5, 2024

It's part of a new partnership launching today between the electronics retailer and NBCUniversal. Best Buy's new holographic spokesperson is back, ushering in NFL's opening day with a new campaign alongside NBC Sports talent Mike Tirico, Maria Taylor, and Chris Simms.

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Adweek

APRIL 25, 2024

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.

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Ad Inventory Electronics Retail Media 310

Kritter

JUNE 21, 2022

The post Retail media ad networks for Consumer Electronics Brands appeared first on Kritter. Introduction It is evident that the eCommerce sector has seen marked growth in the past […].

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Electronics Ad network Retail Media 52

Adweek

JULY 23, 2024

The consumer electronics retailer aims to adapt to changing buying habits and lean into retail media's growth while presumably turning around 10 straight. Best Buy has refreshed its brand today, expanding the color palette and adding the tagline, "imagine that." It also added a holographic spokesperson, Gram.

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Adweek

SEPTEMBER 19, 2024

The managing director of global strategy at WPP-backed agency T&Pm, where she leads marketing for Electronic Arts' portfolio of video games like The Sims and Madden NFL, likes to stay active. Isabela Albero came to Los Angeles to "live the dream" of life in a big city on the beach. Amid the usual seaside sports.

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All About Advertising Law

MARCH 31, 2022

The proliferation of wireless and other electronic devices brings not only great opportunities but also compliance risk. These requirements apply not just to manufacturers, but also to parties that import and market electronic and wireless devices in the U.S. a retailer of aftermarket vehicle dash cameras. Our advice?

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Electronics Retail Manufacturing Communications 52

Adweek

APRIL 30, 2024

At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung.

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Adweek

JANUARY 19, 2024

Between the Consumer Electronic Show and Davos World. She'll share more next week when she's back on the podcast. In this episode guest host Lee Kebler and producer, Lily Snyder take over hosting duty to discuss the week of AI.

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Electronics 302

More About Advertising

APRIL 11, 2021

The post LG Electronics appoints The&Partnership for global campaign promoting its new TV range first appeared on More About Advertising. The agency’s first work for LG is a global campaign called “Light up your world,” which is running pretty much everywhere, from TV advertising to owned online channels.

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Electronics Agency Advertising 64

All About Advertising Law

MAY 18, 2022

Yesterday, the Federal Trade Commission (FTC) moved to dismiss its long-running enforcement action against Electronic Payment Solutions (EPS) pending in the District of Arizona after the Commission voted 4-0 to approve a final settlement with EPS and certain of its owners.

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Electronics 52

Exchange Wire

JUNE 1, 2022

Samsung Electronics Benelux B.V., The post Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V. The post Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V. To deliver the campaign, Samsung [.]. appeared first on ExchangeWire.com.

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Electronics Advertising 52

InMobi

OCTOBER 1, 2020

If this holiday season is anything like last year, then the largest consumer electronics retailers in the U.S. According to Deloitte, retail sales are expected to grow year-over-year and will likely top $1 trillion – and it’s reasonable to expect e-commerce and consumer electronics to lead this charge. are bound to be busy.

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Adweek

JANUARY 8, 2024

Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising. NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising.

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Electronics Audience Advertising Marketing 275

More About Advertising

MAY 31, 2019

The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart from the considerable digital elements EA handles itself.

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Electronics Media Agency Finance 55

AdExchanger

NOVEMBER 11, 2024

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds for gamers. In-game advertising is uncharted territory even for brands that consumers associate with gaming. The ads were targeted to mobile and PC gamers aged 18 to 44 in Saudi Arabia.

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Electronics Advertising Entertainment 88

Adweek

SEPTEMBER 26, 2023

To Sony Electronics, however, she's both a creator and instructor. Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson for her latest album, Guts, released earlier this month.

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Electronics 293

AdExchanger

OCTOBER 22, 2024

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. In April, Howard took the CMO role at Back Market, an online marketplace founded in France that sells secondhand electronics. Now, it’s her job to convince them not to.

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Electronics Marketing 96

Adweek

MAY 2, 2023

At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm revealed several new, performance-focused solutions as well as comedy legend Conan O'Brien's first-ever FAST channel. Samsung Ads is strictly Team Coco.

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Electronics Advertising 271

Adweek

JANUARY 13, 2023

The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to Las Vegas last week in the conference's first full-scale return.

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Electronics Marketing 310

Adweek

JUNE 29, 2023

Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand's website.

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Electronics Manufacturing 269

Adweek

FEBRUARY 2, 2023

Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack.

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Electronics 293

Adweek

FEBRUARY 9, 2023

Stella Artois has apparently called off plans to run an unofficial brand experience on Electronic Arts' gaming platform The Sims 4 after being approached by legal counsel from the makers of the game over IP infringement. According to EA, its lawyers have approached AB InBev, the owner of Stella Artois, about its plans to launch.

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Electronics 260

Adweek

AUGUST 12, 2022

Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients.

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Adweek

DECEMBER 26, 2022

Tens of thousands of industry professionals will descend on Las Vegas this January for the first full-scale in-person Consumer Electronics Show in three years. After an all-virtual show in 2021 and a scaled-down version last January, organizers expect this iteration of the tech industry's largest trade show to be a return to form with at.

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Electronics Marketing 279

Adweek

FEBRUARY 27, 2023

based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. Ruffled by the industry's lobbying efforts to weaken legislative privacy laws, D.C.-based

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Electronics 246

Adweek

NOVEMBER 27, 2022

billion online, buying everything from toys to electronics to exercise equipment this Black Friday, according to Adobe Analytics. Unlike last year's lackluster start to the holiday shopping season, this time around consumers are back to breaking sales records. shoppers spent $9.12 That's a 2.3% increase compared to last year.

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Electronics Retail 246

Adweek

AUGUST 14, 2023

Originally meant to tout Amazon Prime memberships and sell Amazon-branded electronics and other items, the now two-day. After nine years of Amazon hosting its Prime Day retail holiday, the question is not just what it means for holiday shopping in 2023, but also what it means for the shopping calendar in the years that follow.

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Electronics Retail 236

Adweek

DECEMBER 15, 2022

Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind--if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains.

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Electronics 269

Adweek

DECEMBER 22, 2022

Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth.

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Electronics Marketing 246

Adweek

JUNE 14, 2023

In a new marketing tactic for Wimbledon, the music from hip-hop and electronic producer Hudson Mohawke, with vocals from GiGi Grombacher, will be. The All England Lawn Tennis Club is hoping to attract new fans for The Wimbledon Championships, which kicks off its qualifying competition on June 26, by dropping a soundtrack for the tournament.

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Electronics Marketing 240

Adweek

NOVEMBER 15, 2022

For 22 years, Electronic Arts' The Sims video game series has used a diamond-like icon dubbed The Plumbob to allow players to see their active character's mood. The new brand platform "Spark Something" uses that design element as a way to show how players find inspiration from the simulation game and spread it to others.

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Electronics 246

Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

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ROI Electronics Marketing 261

Adweek

DECEMBER 20, 2022

Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries. In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers.

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Communications Electronics Entertainment Marketing 246

Adweek

NOVEMBER 21, 2022

Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record.

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Adweek

NOVEMBER 21, 2022

To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. Released on Nov.

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Electronics Brand Awareness Marketing 246

Adweek

JANUARY 9, 2023

At the Consumer Electronics Show in Las Vegas this year, Hollywood insiders and AI experts discussed how emerging tech like voice cloning,

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Electronics 258

Adweek

SEPTEMBER 8, 2022

Top Line The advertising and data CTV platform from LG Electronics is making three new executive appointments overall. LG Ads Solutions announced on Thursday that it's appointing several executives, including naming Tony Marlow global CMO.

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Electronics Advertising 246