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MARCH 4, 2025

In the last week it has announced wins for first Nationwide, then Alpen, and now a potentially even bigger prize – working with Electronic Arts, one of the worlds biggest games companies and the brains behind EA Sports FC (formerly FIFA).

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Adweek

SEPTEMBER 5, 2024

It's part of a new partnership launching today between the electronics retailer and NBCUniversal. Best Buy's new holographic spokesperson is back, ushering in NFL's opening day with a new campaign alongside NBC Sports talent Mike Tirico, Maria Taylor, and Chris Simms.

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Adweek

JANUARY 6, 2025

Today at the Consumer Electronics Show (CES), NBCUniversal previewed its future of full-funnel advertising and unveiled new engagement.

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Adweek

JANUARY 15, 2025

The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into viable business models is another story.

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Adweek

JANUARY 21, 2025

Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center at the Consumer Electronics Show earlier this month, seeing the latest tech and trends affecting the TV ad industry. The future of TV was on display at CES, and data and artificial intelligence were at the center of it.

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AdExchanger

NOVEMBER 11, 2024

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds for gamers. In-game advertising is uncharted territory even for brands that consumers associate with gaming. The ads were targeted to mobile and PC gamers aged 18 to 44 in Saudi Arabia.

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Adweek

APRIL 30, 2024

At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung.

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Adweek

JANUARY 6, 2025

MediaLink, which has a long history at the Consumer Technology Association's Consumer Electronics Show (CES), will continue its presence at the huge tech event this week, with a mix of big, flashy events and intimate salon experiences for clients and attendees.

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Electronics 297

AdExchanger

JANUARY 8, 2024

After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics. On Friday, Delaware’s Chancery Court ruled in Alphonso’s favor, […] The post Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama appeared first on AdExchanger.

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Electronics 110

Adweek

JANUARY 9, 2025

Delta didn't waste its coveted keynote slot at the Consumer Electronics Show this year with a simple speech on a static stage. The airline had sky-high ambitions to mark its centennial, and used a full-sensory experience at the Las Vegas Sphere to demonstrate how it's shaping the future of travel. "I I sat down with the.

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Electronics 290

Adweek

JANUARY 13, 2023

The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to Las Vegas last week in the conference's first full-scale return.

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Electronics Marketing 317

Adweek

JANUARY 19, 2024

Between the Consumer Electronic Show and Davos World. She'll share more next week when she's back on the podcast. In this episode guest host Lee Kebler and producer, Lily Snyder take over hosting duty to discuss the week of AI.

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Electronics 312

Adweek

SEPTEMBER 19, 2024

The managing director of global strategy at WPP-backed agency T&Pm, where she leads marketing for Electronic Arts' portfolio of video games like The Sims and Madden NFL, likes to stay active. Isabela Albero came to Los Angeles to "live the dream" of life in a big city on the beach. Amid the usual seaside sports.

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Adweek

SEPTEMBER 26, 2023

To Sony Electronics, however, she's both a creator and instructor. Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson for her latest album, Guts, released earlier this month.

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Electronics 306

Adweek

FEBRUARY 2, 2023

Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack.

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Electronics 306

Adweek

JANUARY 6, 2025

At the Consumer Electronics Show (CES) today, Amazon announced it will have its second annual upfront presentation on Monday, May 12, at 6:30 p.m. Amazon is again bend-and-snapping up an upfront week presentation slot for 2025, but its second year presenting will have some tweaks. ET at The Beacon Theatre in New York City.

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Electronics 277

Adweek

JANUARY 6, 2025

Michael Kassan helped put the Consumer Electronics Show (CES) on the map, and now he's back with a new company to help usher in the next wave of the conference. While Kassan has been going to the show for close to 40 years, he started speaking and bringing in high-powered thought leaders roughly 18 years.

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Electronics 276

AdExchanger

JANUARY 6, 2025

This week, Experian launched its own marketplace for third-party data vendors at the Consumer and Electronics Show in Las Vegas. The world needs another third-party data marketplace no, seriously. Well, at least according to Experian, that is.

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Adweek

AUGUST 12, 2022

Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients.

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Adweek

JANUARY 7, 2025

The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set the stage for the year. ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. For Razorfish, the Publicis-owned digital agency on the cusp of its 30th anniversary, this year's CES marks.

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Adweek

JANUARY 9, 2025

The Consumer Electronics Show showcases the latest technology across the globe at the Las Vegas Convention Center. ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. Flying cars, smart glasses, haptic suits, bigger and better TV screens, and endless use cases for AI abound.

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Electronics Advertising Marketing 264

Digiday

JULY 7, 2024

Ad tech could be about to have a new and surprising entrant: Electronic Arts. Electronic Arts is making key ad tech hires that appear poised to streamline the company’s advertising offerings. The jobs are based across EA’s various offices, with the majority located in the company’s headquarters in Redwood City, California.

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Adweek

DECEMBER 26, 2022

Tens of thousands of industry professionals will descend on Las Vegas this January for the first full-scale in-person Consumer Electronics Show in three years. After an all-virtual show in 2021 and a scaled-down version last January, organizers expect this iteration of the tech industry's largest trade show to be a return to form with at.

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Electronics Marketing 290

Adweek

JANUARY 8, 2024

Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising. NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising.

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Electronics Audience Advertising Marketing 289

Adweek

MAY 2, 2023

At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm revealed several new, performance-focused solutions as well as comedy legend Conan O'Brien's first-ever FAST channel. Samsung Ads is strictly Team Coco.

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Electronics Advertising 279

Adweek

DECEMBER 15, 2022

Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind--if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains.

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Electronics 278

Adweek

JUNE 29, 2023

Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand's website.

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Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

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ROI Electronics Marketing 277

Adweek

JANUARY 30, 2025

Allison Stransky, CMO of Samsung Electronics America, joins The Speed of Culture podcast's Matt Britton live at CES 2025 to explore Samsung's groundbreaking innovations in AI and their transformative impact on daily life. What does the future of technology and consumer engagement look like?

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Electronics Marketing 252

AdExchanger

APRIL 5, 2023

Alphonso’s founders – including several who were unceremoniously booted from the company in December – along with a group of minority shareholders are The post Alphonso’s Founders Are Suing LG Electronics For Board-Related Shenanigans appeared first on AdExchanger.

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Adweek

NOVEMBER 13, 2024

Archer shares her unique career journey from consumer electronics at T-Mobile, to a dynamic decade at Amazon, to her current role.

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Adweek

FEBRUARY 9, 2023

Stella Artois has apparently called off plans to run an unofficial brand experience on Electronic Arts' gaming platform The Sims 4 after being approached by legal counsel from the makers of the game over IP infringement. According to EA, its lawyers have approached AB InBev, the owner of Stella Artois, about its plans to launch.

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Electronics 264

Adweek

JANUARY 9, 2023

At the Consumer Electronics Show in Las Vegas this year, Hollywood insiders and AI experts discussed how emerging tech like voice cloning,

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Electronics 264

Martech

NOVEMBER 11, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. Context) You are a CMO for a consumer electronics brand planning to launch a new product in six months.

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Electronics Marketing ROI MarTech 112

Digiday

MAY 6, 2024

“Nuestra decisión de asociarnos con Peso Pluma para este lanzamiento radica realmente en su sonido único y en el deseo de Sony de centrar más la atención en la cultura musical latina” explicó a Digiday Maya Wasserman, Head of Marketing, Home and Personal Entertainment Business de Sony Electronics.

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Adweek

NOVEMBER 27, 2022

billion online, buying everything from toys to electronics to exercise equipment this Black Friday, according to Adobe Analytics. Unlike last year's lackluster start to the holiday shopping season, this time around consumers are back to breaking sales records. shoppers spent $9.12 That's a 2.3% increase compared to last year.

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Electronics Retail 246

Adweek

DECEMBER 22, 2022

Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth.

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Electronics Marketing 246