Adweek

APRIL 30, 2024

At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung.

Electronics 298

Electronics Advertising Entertainment Marketing 298

Adweek

JANUARY 8, 2024

Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising. NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising.

Electronics 289

Electronics Audience Advertising Marketing 289

Adweek

JANUARY 13, 2023

The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to Las Vegas last week in the conference's first full-scale return.

Electronics 317

Electronics Marketing 317

Adweek

SEPTEMBER 19, 2024

The managing director of global strategy at WPP-backed agency T&Pm, where she leads marketing for Electronic Arts' portfolio of video games like The Sims and Madden NFL, likes to stay active. Isabela Albero came to Los Angeles to "live the dream" of life in a big city on the beach. Amid the usual seaside sports.

Electronics 278

Electronics Agency Marketing 278

Adweek

SEPTEMBER 26, 2023

To Sony Electronics, however, she's both a creator and instructor. Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson for her latest album, Guts, released earlier this month.

Electronics 306

Electronics 306

Adweek

FEBRUARY 2, 2023

Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack.

Electronics 306

Electronics 306

Adweek

AUGUST 12, 2022

Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients.

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Agency Electronics Fashion 299

Adweek

DECEMBER 26, 2022

Tens of thousands of industry professionals will descend on Las Vegas this January for the first full-scale in-person Consumer Electronics Show in three years. After an all-virtual show in 2021 and a scaled-down version last January, organizers expect this iteration of the tech industry's largest trade show to be a return to form with at.

Electronics 290

Electronics Marketing 290

Adweek

MAY 2, 2023

At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm revealed several new, performance-focused solutions as well as comedy legend Conan O'Brien's first-ever FAST channel. Samsung Ads is strictly Team Coco.

Electronics 279

Electronics Advertising 279

Adweek

DECEMBER 15, 2022

Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind--if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains.

Electronics 278

Electronics 278

Adweek

JUNE 29, 2023

Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand's website.

Electronics 278

Electronics Manufacturing 278

Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

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ROI Electronics Marketing 277

AdExchanger

APRIL 5, 2023

Alphonso’s founders – including several who were unceremoniously booted from the company in December – along with a group of minority shareholders are The post Alphonso’s Founders Are Suing LG Electronics For Board-Related Shenanigans appeared first on AdExchanger.

Electronics 97

Electronics Ad Tech 97

Digiday

JULY 7, 2024

Ad tech could be about to have a new and surprising entrant: Electronic Arts. Electronic Arts is making key ad tech hires that appear poised to streamline the company’s advertising offerings. The jobs are based across EA’s various offices, with the majority located in the company’s headquarters in Redwood City, California.

Electronics 88

Electronics Ad Tech Advertising Media 88

Digiday

MAY 6, 2024

“Nuestra decisión de asociarnos con Peso Pluma para este lanzamiento radica realmente en su sonido único y en el deseo de Sony de centrar más la atención en la cultura musical latina” explicó a Digiday Maya Wasserman, Head of Marketing, Home and Personal Entertainment Business de Sony Electronics.

Electronics 90

Electronics Entertainment Media Marketing 90

Adweek

NOVEMBER 13, 2024

Archer shares her unique career journey from consumer electronics at T-Mobile, to a dynamic decade at Amazon, to her current role.

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Electronics Food 244

Adweek

FEBRUARY 9, 2023

Stella Artois has apparently called off plans to run an unofficial brand experience on Electronic Arts' gaming platform The Sims 4 after being approached by legal counsel from the makers of the game over IP infringement. According to EA, its lawyers have approached AB InBev, the owner of Stella Artois, about its plans to launch.

Electronics 264

Electronics 264

Adweek

JANUARY 9, 2023

At the Consumer Electronics Show in Las Vegas this year, Hollywood insiders and AI experts discussed how emerging tech like voice cloning,

Electronics 264

Electronics 264

Adweek

NOVEMBER 27, 2022

billion online, buying everything from toys to electronics to exercise equipment this Black Friday, according to Adobe Analytics. Unlike last year's lackluster start to the holiday shopping season, this time around consumers are back to breaking sales records. shoppers spent $9.12 That's a 2.3% increase compared to last year.

Electronics 246

Electronics Retail 246

Adweek

DECEMBER 22, 2022

Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth.

Electronics 246

Electronics Marketing 246

Adweek

SEPTEMBER 8, 2022

Top Line The advertising and data CTV platform from LG Electronics is making three new executive appointments overall. LG Ads Solutions announced on Thursday that it's appointing several executives, including naming Tony Marlow global CMO.

Electronics 246

Electronics Advertising 246

Adweek

NOVEMBER 21, 2022

To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. Released on Nov.

Electronics 246

Electronics Brand Awareness Marketing 246

Adweek

DECEMBER 20, 2022

Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries. In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers.

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Communications Electronics Entertainment Marketing 246

Adweek

NOVEMBER 15, 2022

For 22 years, Electronic Arts' The Sims video game series has used a diamond-like icon dubbed The Plumbob to allow players to see their active character's mood. The new brand platform "Spark Something" uses that design element as a way to show how players find inspiration from the simulation game and spread it to others.

Electronics 246

Electronics 246

Adweek

FEBRUARY 27, 2023

based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. Ruffled by the industry's lobbying efforts to weaken legislative privacy laws, D.C.-based

Electronics 246

Electronics 246

Adweek

NOVEMBER 21, 2022

Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record.

Electronics 246

Electronics Manufacturing Advertising Media 246

Adweek

JUNE 14, 2023

In a new marketing tactic for Wimbledon, the music from hip-hop and electronic producer Hudson Mohawke, with vocals from GiGi Grombacher, will be. The All England Lawn Tennis Club is hoping to attract new fans for The Wimbledon Championships, which kicks off its qualifying competition on June 26, by dropping a soundtrack for the tournament.

Electronics 246

Electronics Marketing 246

Adweek

SEPTEMBER 26, 2022

His promotion comes as 180 Global has attracted clients--including Conagra, Sony Electronics, Slim Jim, DHL and Mountain Dew--looking to lean on the agency's strength of talking with and building audiences. Agency 180 has named 180NY president Evan Weissbrot to the new position of chief experience officer (CXO).

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Electronics Agency Audience 246

Adweek

AUGUST 14, 2023

Originally meant to tout Amazon Prime memberships and sell Amazon-branded electronics and other items, the now two-day. After nine years of Amazon hosting its Prime Day retail holiday, the question is not just what it means for holiday shopping in 2023, but also what it means for the shopping calendar in the years that follow.

Electronics 245

Electronics Retail 245

The Ad Tech Blog

DECEMBER 28, 2022

Electronic products can be designed in one place and manufactured in another. Software products are a different story. The design and development process could happen in multiple locations, at the same time, or asynchronously.

Electronics 203

Electronics Manufacturing 203

More About Advertising

AUGUST 4, 2020

Digital marketing involves using electronic media as a tool to reach a larger market base. Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving.

Electronics 140

Electronics Marketing Media Ad Tech 140

Fuel Lines

AUGUST 4, 2016

John has been helping companies like Arrow Electronics, MIT, Phillips Medical and hundreds of others improve their SEO/website marketing for over two decades. John and his agency are elite Google partners and have been invited, all expenses paid, to Google headquarters in 2012, 2013 and 2014.

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Agency SEO Marketing Electronics 257

The Ad Tech Blog

MARCH 11, 2024

Digital health technologies must comply with HIPAA’s Privacy Rule, which requires the safeguarding of Protected Health Information (PHI) , and the Security Rule , which sets standards for the secure electronic transmission of PHI. How does the Privacy Rule impact digital health startups?

Electronics 130

Electronics 130

AdExchanger

NOVEMBER 11, 2024

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds for gamers. In-game advertising is uncharted territory even for brands that consumers associate with gaming. The ads were targeted to mobile and PC gamers aged 18 to 44 in Saudi Arabia.

Electronics 111

Electronics Advertising Entertainment 111

Martech

NOVEMBER 10, 2022

Driven in part by generous discounts, especially in electronics and toys, economic pressures did not depress consumer online spending YoY. Consumers have seen discounts of 17% for electronics generally and 10% for computers. This was driven in part by decreased prices for electronics and toys; indeed a sharp 12.9%

Electronics 124

Electronics Food eCommerce Retail 124

AdExchanger

OCTOBER 22, 2024

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. In April, Howard took the CMO role at Back Market, an online marketplace founded in France that sells secondhand electronics. Now, it’s her job to convince them not to.

Electronics 105

Electronics Marketing 105

AdExchanger

JANUARY 15, 2024

To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign.

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Electronics Advertising Video Ads 120