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A Solar Eclipse Leads Electronics Brand Oppo’s Blockbuster-Style Smartphone Promo

Adweek

A solar eclipse is the catalyst for how Chinese electronics firm Oppo is embracing the darkness as it promotes the photography features on its latest phone. The spot, titled "Embrace the Night," sees a busy city street of commuters stop and turn to look to the sky as an eclipse casts a shadow over them.

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How Samsung’s Sarah Larsen Is Transforming Consumer Electronics

Adweek

In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, chief marketing officer of Samsung Home Entertainment. Larsen shares her journey from organizing soccer team outings as a 10-year-old to leading the marketing efforts at one of the world's most iconic tech brands.

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Best Buy and CNET Are Combining Their Ad Inventory

Adweek

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.

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Best Buy Refreshes Brand for the Age of AI, Introducing ‘Spokeshologram’

Adweek

The consumer electronics retailer aims to adapt to changing buying habits and lean into retail media's growth while presumably turning around 10 straight. Best Buy has refreshed its brand today, expanding the color palette and adding the tagline, "imagine that." It also added a holographic spokesperson, Gram.

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Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama

AdExchanger

After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics. On Friday, Delaware’s Chancery Court ruled in Alphonso’s favor, […] The post Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama appeared first on AdExchanger.

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Best Buy Kicks Off NFL Opening Day With NBCU Partnership and ‘Spokeshologram’

Adweek

It's part of a new partnership launching today between the electronics retailer and NBCUniversal. Best Buy's new holographic spokesperson is back, ushering in NFL's opening day with a new campaign alongside NBC Sports talent Mike Tirico, Maria Taylor, and Chris Simms.

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TechMagic Podcast: Apple’s AI Update and Weird Pet Tech From CES

Adweek

Between the Consumer Electronic Show and Davos World. She'll share more next week when she's back on the podcast. In this episode guest host Lee Kebler and producer, Lily Snyder take over hosting duty to discuss the week of AI.