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How Publishers Can Make More Money With AdTech

Clearcode

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

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What’s the Difference Between CSAI and SSAI?

Clearcode

Transactional video on demand (TVOD) is based on the pay-per-view model and can be further divided into electronic sell-through (EST), where you pay once to gain permanent access to a piece of content, and download to rent (DTR), where customers access a piece of content for a limited time for a smaller fee.