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AI-powered martech news and releases: August 8

Martech

The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA. “Emphasizing AI may not always be beneficial, particularly for high-risk products.

MarTech 117
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U.K. publishers and the ICO still grapple with offering a ‘reject all’ cookies option amid revenue concerns

Digiday

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

Cookies 89
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Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

Moreover, federated learning can help ad tech companies comply with regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Laws like the GDPR and CCPA impose strict requirements on how user data is collected, stored, and processed. Here’s What We Know.

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Facebook isn’t fazed: Thursday’s Daily Brief

Martech

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. How to move to a first-party data marketing strategy . Read more here. DocuSign will be available in Salesforce’s Slack in 2022 .

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What You Need to Know About CCPA: Ad Tech Edition

InMobi

“Sell,” “selling,” “sale,” or “sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration. “In

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EU Ruling Restricts Meta’s Access to User Data, Ability to Run Personalised Ads

VideoWeek

“Leveling the playing field” There are those who call the EDPB draconian its implemetation of GDPR, and at risk of passing costs onto the consumer via charging for subscriptions. However, ensuring that people understand exactly what personal information they are sharing and how it is being used is widely viewed as a priority.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Laws include the California Consumer Protection Act (CCPA), General Data Protection Regulation (GDPR) and Canadian Anti-Spam Law (CASL). A Mail Transfer Agent (Mt) is the software that transfers electronic messages from one user to another by using a SMTP server (Ss) which enables outbound email.

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