VideoWeek

DECEMBER 7, 2022

“Leveling the playing field” There are those who call the EDPB draconian its implemetation of GDPR, and at risk of passing costs onto the consumer via charging for subscriptions. However, ensuring that people understand exactly what personal information they are sharing and how it is being used is widely viewed as a priority.

Electronics 59

Electronics GDPR Ad Tech Advertising 59

InMobi

DECEMBER 17, 2019

“Sell,” “selling,” “sale,” or “sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration. “In

Ad Tech 52

Ad Tech GDPR Electronics Audience 52

Martech

OCTOBER 28, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. How to move to a first-party data marketing strategy . Read more here. DocuSign will be available in Salesforce’s Slack in 2022 .

A/B Testing 112

A/B Testing Electronics GDPR MarTech 112

VideoWeek

AUGUST 26, 2022

The complaint alleges violations of the Federal Electronic Communications Privacy Act, the Constitution of the State of California, the California Invasion of Privacy Act, competition law and common law. Google Plans Anti-Disinformation Campaign in Central Europe. Facebook Settles Location Tracking Lawsuit.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Clearcode

APRIL 21, 2023

Regulations such as GDPR, ePrivacy directive , DMA and DSA , and CCPA regulate the processes for gathering and sharing personal data, for example, for advertising purposes. Source: Clearcode.cc Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences.

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

VideoWeek

AUGUST 25, 2023

We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post. Reddit Introduces First-Party Measurement Tools Reddit has introduced first-party measurement tools for the first time. Read on VideoWeek.

Media 52

Media Retail GDPR Agency 52

Martech

FEBRUARY 4, 2022

Laws include the California Consumer Protection Act (CCPA), General Data Protection Regulation (GDPR) and Canadian Anti-Spam Law (CASL). A Mail Transfer Agent (Mt) is the software that transfers electronic messages from one user to another by using a SMTP server (Ss) which enables outbound email.

Marketing 111

Marketing MarTech Audience Communications 111

Single Grain

JUNE 5, 2023

User Guiding ) 99.01% of advertised products are marked as “new.” ( User Guiding ) 18% of advertised electronics are refurbished. Forbes ) 79% of consumers shop online at least once a month. Forbes ) The most-visited e-commerce websites are eBay, Walmart, and AliExpress. Forbes ) E-commerce sales are expected to grow by 10.4% billion in 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

JULY 12, 2024

EA Looks for Ad Tech Talent Gaming giant Electronic Arts (EA) is hiring for multiple ad tech positions, Digiday reported this week, signalling an increased focus on advertising revenues. EA executives described advertising as a “meaningful driver of growth” on an earnings call earlier this year, according to Digiday.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

VideoWeek

SEPTEMBER 9, 2022

IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. LG Electronics will roll out new cloud gaming services on its smart TVs from this month. LG Brings Cloud Gaming to Smart TVs.

GDPR 52

GDPR Media Audience Ad Tech 52

Clearcode

OCTOBER 21, 2024

The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust. FLoC aimed to democratize access to user browsing history by grouping users into cohorts, which would be shared with every website they visit instead of using individual tracking techniques.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Single Grain

DECEMBER 6, 2019

The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. The GDPR changes lit the touchpaper for a global revolution on data privacy, with California set to roll out the California Consumer Privacy Act (CCPA) on January 1, 2020.

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

OCTOBER 27, 2023

The Week in TV Canal+ Reports Growth, Fined for GDPR Violations Canal+, the Vivendi-owned pay-TV business, grew its revenues 5.7 The French competition watchdog (CNIL) also fined Canal+ €600,000 this week for GDPR violations, finding that the broadcaster had collected user data without consent from individuals. percent YoY in Q3.

Advertising 52

Advertising GDPR Media Audience 52

Single Grain

NOVEMBER 28, 2023

According to McKinsey , the most popular product categories for live stream shopping are apparel and fashion, beauty products, food, consumer electronics, and furnishing and home decor. Their first-ever live stream saw a conversion rate of 5%, higher than average website conversions.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

NOVEMBER 25, 2022

” Facebook now makes more money from video-based advertising than any broadcaster, she explained, owing to the value of first-party data in a GDPR-compliant, cookieless digital landscape. . Historically, when you thought about the big [video-based] media companies, you thought about broadcasters,” Masalskis told the FT.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

MARCH 8, 2024

The case kicked off several years ago when Belgium’s data protection authority ruled that the TCF doesn’t comply with the GDPR. That doesn’t mean it’s game over for the TCF – the Belgian DPA has already approved an action plan for reworking the TCF to bring it in line with GDPR.

Cookies 52

Cookies Non-Profit GDPR Ad Tech 52