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Digital Health and HIPAA Privacy Law: What Tech Entrepreneurs Must Know

The Ad Tech Blog

As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. HIPAAMATE – A tool to help healthcare startups with HIPAA compliance. Why Compliance Matters ? – Yes, but with conditions.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems.

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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. Key benefits of AdTheorent Health Audiences: Highly customizable.

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Samba TV & TCL Announce Research and Development Partnership to Build Next Generation of AI Powered Smart TVs

Martech Series

Samba TV , the leading provider of television technology and content analytics, today announced it has entered into a new multi-year research and development (R&D) venture with TCL, one of the leading consumer electronics brands in the world.

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Biggest Tech Acquisitions and Funding Highlights from 2022

Martech Series

In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. Cerner is a provider of digital information systems for the healthcare industry. The acquisition of Oracle is not the only expensive healthcare transaction this year. The acquisition is expected to complete in the early 2023.

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MarTech’s digital transformation experts to follow

Martech

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Tim Crawford Tim is CIO strategic advisor at AVOA, an executive coach and a frequently-quoted source on digital transformation.

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Laserfiche Launches New MuleSoft Integration

Martech Series

Through powerful workflows, electronic forms, document management and analytics, the Laserfiche® platform accelerates how business gets done, enabling leaders to focus on growth across the enterprise. Laserfiche pioneered the paperless office with enterprise content management.