Adweek

JANUARY 15, 2025

The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to.

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Electronics Advertising Marketing 297

Fuel Lines

AUGUST 4, 2016

John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist , will show you how positioning your agency and team members as thought leaders is critical to digital marketing success.

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Agency SEO Marketing Electronics 257

Adweek

SEPTEMBER 19, 2024

The managing director of global strategy at WPP-backed agency T&Pm, where she leads marketing for Electronic Arts' portfolio of video games like The Sims and Madden NFL, likes to stay active. Isabela Albero came to Los Angeles to "live the dream" of life in a big city on the beach. Amid the usual seaside sports.

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Electronics Agency Marketing 274

Adweek

SEPTEMBER 5, 2024

It's part of a new partnership launching today between the electronics retailer and NBCUniversal. Best Buy's new holographic spokesperson is back, ushering in NFL's opening day with a new campaign alongside NBC Sports talent Mike Tirico, Maria Taylor, and Chris Simms.

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Electronics Retail Media Marketing 313

Adweek

JANUARY 9, 2025

The Consumer Electronics Show showcases the latest technology across the globe at the Las Vegas Convention Center. But for marketers, Follow along for more behind-the-scenes reporting from the event. Flying cars, smart glasses, haptic suits, bigger and better TV screens, and endless use cases for AI abound.

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Electronics Advertising Marketing 260

Adweek

JANUARY 8, 2024

Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising. With the offering, marketers can take advantage of NBCU's AI-driven planning and activation tech,

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Electronics Audience Advertising Marketing 283

Adweek

APRIL 30, 2024

At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung.

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Electronics Advertising Entertainment Marketing 293

More About Advertising

MARCH 4, 2025

In the last week it has announced wins for first Nationwide, then Alpen, and now a potentially even bigger prize – working with Electronic Arts, one of the worlds biggest games companies and the brains behind EA Sports FC (formerly FIFA).

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Electronics Advertising Marketing 52

Digiday

JULY 7, 2024

Ad tech could be about to have a new and surprising entrant: Electronic Arts. Electronic Arts is making key ad tech hires that appear poised to streamline the company’s advertising offerings. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Electronics Ad Tech Advertising Media 94

Adweek

JANUARY 30, 2025

Allison Stransky, CMO of Samsung Electronics America, joins The Speed of Culture podcast's Matt Britton live at CES 2025 to explore Samsung's groundbreaking innovations in AI and their transformative impact on daily life. From health-focused AI solutions to connected appliances and personalized marketing, Samsung.

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Electronics Marketing 237

Adweek

DECEMBER 20, 2022

In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries.

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Communications Electronics Entertainment Marketing 246

Adweek

JUNE 14, 2023

In a new marketing tactic for Wimbledon, the music from hip-hop and electronic producer Hudson Mohawke, with vocals from GiGi Grombacher, will be.

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Electronics Marketing 246

Fuel Lines

AUGUST 19, 2013

Over the years at The List and Catapult New Business , I’ve seen millions of messages sent through email marketing platforms to corporate marketers, without a single CAN-SPAM issue. Overview – Best-practice for buying contact information for ad agency new business that includes corporate marketer email addresses.

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Agency Marketing Electronics Media 279

More About Advertising

AUGUST 4, 2020

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing.

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Electronics Marketing Media Ad Tech 140

Adweek

NOVEMBER 21, 2022

To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily.

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Electronics Brand Awareness Marketing 246

Digiday

MAY 6, 2024

“Nuestra decisión de asociarnos con Peso Pluma para este lanzamiento radica realmente en su sonido único y en el deseo de Sony de centrar más la atención en la cultura musical latina” explicó a Digiday Maya Wasserman, Head of Marketing, Home and Personal Entertainment Business de Sony Electronics.

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Electronics Entertainment Media Marketing 89

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

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MarTech Electronics GDPR Audience 115

Digiday

JANUARY 5, 2025

Despite serving as the unofficial kickoff to the advertising and media industrys calendar, this weeks Consumer Electronics Show in Las Vegas doesnt necessarily set the industrys agenda for the year. Youve already set the groundwork back in October [when many brands set their annual marketing budgets]. What are we doing this year?

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Electronics Agency Media Marketing 89

Martech

AUGUST 16, 2024

Marketers’ primary job is to know what the customer wants. When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We It’s simple, but not easy. “ Why?

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Electronics Manufacturing Impressions Marketing 127

AdExchanger

OCTOBER 22, 2024

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. In April, Howard took the CMO role at Back Market, an online marketplace founded in France that sells secondhand electronics. Now, it’s her job to convince them not to.

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Electronics Marketing 104

Digiday

JANUARY 6, 2025

As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las Vegas to unveil a series of partnerships with major platforms. Continue reading this article on digiday.com.

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Media Electronics Marketing 83

AdExchanger

JANUARY 7, 2025

Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week. The post Disney Scores With Sports; Video Currencies Compete For Market Share At CES appeared first on AdExchanger.

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Electronics Marketing 97

AdExchanger

AUGUST 11, 2024

Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas.

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Manufacturing Electronics Marketing Advertising 104

Martech

JULY 18, 2024

Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. The electronics, apparel, and furniture categories make up nearly half of ecommerce spend but have seen low single-digit growth in the first half of 2024,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release.

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eCommerce Retail Conversion Rate Electronics 119

Fuel Lines

JANUARY 22, 2013

He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. a traditional and electronic publisher of courageous thought leadership content. a traditional and electronic publisher of courageous thought leadership content. David owns RockBench Publishing Corp., David owns RockBench Publishing Corp.,

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Media Electronics Agency Conversion 278

Digital Ad Blog

FEBRUARY 11, 2025

Competitive pricing is a crucial factor in determining a brands success, both in existing markets and when venturing into new ones. A sophisticated pricing tool, enriched with comprehensive product data across the market, can be a game-changer, offering businesses unparalleled insights into their competition.

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Machine Learning Marketing Electronics Retail 52

Martech

SEPTEMBER 20, 2024

Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. Do this in real time, including electronic and verbal communication with the vendors, customers and government institutions. One of your vendors will suffer a data breach. It is a when, not an if.

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Communications Electronics Fashion Education 117

Digiday

JANUARY 21, 2024

With so many AI-enabled devices arriving on the market this year, what will it take to stand out? Last week, hundreds of companies showcased their wares in Las Vegas at the 2024 Consumer Electronics Show (CES). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Electronics Marketing Media 94

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. Is it deceptive marketing, good copywriting or CRM gone rogue? Not so much.

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Shipping Fashion Conversion Retail 129

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.”

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Electronics Marketing Machine Learning Banner 98

Martech

SEPTEMBER 27, 2024

Trends in the marketing space may take a few years to fully establish themselves — then suddenly they’ve become part of our everyday lives. Influencer marketing is everywhere now, just as paid social ads, shoppable ads and live streams and retail media networks are also coming into their own. ” Why we care. The winners.

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Electronics Food Entertainment Retail 66

Martech

OCTOBER 22, 2024

With about a month to go until Black Friday, marketers are wondering how this year will stack up against previous holiday seasons. The highest discounted categories globally were general apparel (average discount 27%), electronics and accessories (20%) and health and beauty (17%). sales than last year. In the U.S., Likely not.

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Electronics Retail eCommerce Food 64

AdExchanger

JANUARY 9, 2025

The annual Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors to jumpstart the years dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year.

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Electronics Marketing 108

Digiday

AUGUST 6, 2024

As Electronic Arts continues its push into advertising, the launch of “EA Sports College Football 25” represents a chance for the publisher to flex its inventory — and Discover is taking advantage. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Electronics Advertising Ad Tech Media 96

Martech

JULY 14, 2021

Good morning, Marketers, and Marketing Ops professionals of course. Marketing = Ops,” he wrote , which certainly made me blink. He did go on to explain: “Brand makes marketing. A new age of direct-to-physician marketing. Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table.

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Healthcare Marketing Cookies Electronics 113

illumin

DECEMBER 11, 2023

Email is a pillar of digital marketing in 2023, but how did it get to be as prevalent as it is today, and why is it so effective? To put it simply, email has transformed the way marketers interact with customers and previously difficult distribution chains have been simplified into easy-to-navigate management software.

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Electronics Marketing ROI Communications 95

Digiday

JANUARY 7, 2024

It will surprise no one attending the 2024 Consumer Electronics Show that AI will be stealing the spotlight this week. While CES 2024 will have dozens of sessions related to AI, there are also plenty of AI talks specifically about marketing, social media and entertainment. of Commerce, the National Security Council, and U.S.

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Media Electronics Marketing Entertainment 99