InMobi

APRIL 29, 2014

Our study explores mobile media behaviors of Mothers, defined as female with children living at home, to provide advertisers with a deeper understanding of their media habits, purchase behaviors and receptivity towards mobile ads. Moms Are Mobile Ninjas Mobile moms globally spend an average of 6.2

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

InMobi

NOVEMBER 11, 2021

Top answers were home electronics (24%) and home goods (23%) followed by apparel (21%), toys (16%), beauty products (16%), sporting goods (13%) and pet products (12%). Mobile ads, among other tactics, are an ideal option here. Among people who plan to use a retailer’s own app to shop this year, this increases to 66%.

Retail 52

Retail Electronics Mobile Ads Marketing 52

InMobi

AUGUST 21, 2013

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

JUNE 25, 2021

Topping the list here are clothing and accessories (53%), followed by school supplies (52%), books (47%) and electronics like computers (41%). Brands and retailers should also consider tactics that are proven effective at driving footfall, like mobile ads with custom maps to the nearest store location. What is being bought?

Retail 52

Retail Electronics Mobile Ads Marketing 52

InMobi

MAY 10, 2013

billion on electronics, treating mom to a tablet or smartphone. Mother's Day Mobile Shopping Activities (% of Owners of each device) Tablet Smartphone Plan to Research Products/Compare Prices 35.9% Is your mobile strategy ready for that? Total spending is expected to reach $20.7 The survey reveals that 14.1

Retail 40

Retail Electronics Banner Mobile Ads 40

Single Grain

JUNE 5, 2023

User Guiding ) 99.01% of advertised products are marked as “new.” ( User Guiding ) 18% of advertised electronics are refurbished. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. User Guiding ) Only 36.4%

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 5, 2023

To write compelling and engaging ad copy, you will need to consider the following: Remember that the average person has a very short attention span. To account for this, web and mobile ads should be short, crisp and captivating enough to catch users’ attention instantly.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Digiday

JANUARY 8, 2023

Amidst all the gadgetry and technology the Consumer Electronics Show is known for — you may now be able to smell scents in virtual reality — there was a palpable sense of sobriety emanating from the agency world. By comparison linear TV generated a 20% to 60% effectiveness in ad recall, while streaming was slightly higher between 28% to 72%.

Agency 72

Agency Media Cookies Electronics 72