InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Prove ROI from In-store Purchases Ok, but how do I know it’s working? If you’re not, you certainly should be.

Banner 52

Banner Mobile Ads Rich Media ROI 52

MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Goal: Improve ROI ROI (Return on Investment) : Measures the profitability of the campaign, calculated by (Revenue – Cost of the campaign) / Cost of the campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

InMobi

AUGUST 21, 2013

Mobile phones are now used not only to search for information but also to pay for goods and services, coupled with the seamless exchange of information electronically. ROI Research's survey shows that 53% of social network users Liked or followed travel brands because of the coupons and discounts offered.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Single Grain

AUGUST 10, 2023

It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI). For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy.

CPC 52

CPC CPM Viewability Impressions 52

Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8

Finance 40

Finance Marketing Conversion Electronics 40

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Refining targeting over time improves ROI and prevents wasted ad spend. A mix of both ensures quality placements and scalable reach.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52