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Improve Ad Agency New business Leads with Authority Marketing

Fuel Lines

Leverage SEO and expert positioning! One of the best tools for new business is leads from your website and blog but the days of easy SEO are over. Wondering why your SEO doesn’t work as well as it used to? Based on Google patents and documents, which explicitly state that Google prefers experts and authorities.

Agency 257
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12 Reasons Your SEO Strategy Is Failing

Single Grain

Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. SEO changes every day because Google and the other search engines are constantly updating their algorithms. Here are some examples of outdated SEO tactics in 2019: Content Machines.

SEO 89
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How Adobe Does Marketing: A Case Study

Single Grain

Adobe Sign ( formerly EchoSign ) is one of the leaders of web-based electronic signatures. By integrating it into the company’s document services, Adobe was able to solve one of the pain points of PDFs at the time — the fact that you couldn’t sign them electronically. Adobe’s SEO Game by the Numbers. Click To Tweet.

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Omnicom’s Flywheel acquisition signals the start of a revolution

Martech

For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.” . “Its the first time advertising is so close to the point of purchase while being so trackable and targetable.

Retail 111
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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. The SEO team emphasized phrases and word strings, which were more likely to indicate a serious need.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. VSEO: How Voice Search and Conversational AI Are Changing SEO. 15) SEO A/B Split Testing.

Marketing 145
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Not all B2B and B2C categorizations are alike

Martech

An SEO tool that costs only a hundred or so dollars a month is a B2B situation that really doesn’t require many people. Thus college degree programs and other high ticket items (some electronics, automobiles, travel, real estate, etc.) However, to state the obvious, that’s not always the case. Similarities between B2B and B2C.