Martech Series

NOVEMBER 14, 2022

Nandhu Nandhakumar, Senior Vice President, Office of the CTO, LG Electronics. The event features keynotes from these industry leaders: Domenic DiMeglio , Chief Marketing Officer, Paramount Streaming. Katherine Pond , Group Vice President, Platform Content and Partnerships, VIZIO.

Electronics 80

Electronics Entertainment MarTech Advertising 80

InMobi

NOVEMBER 6, 2017

Be savvy with mobile video : Shoppers in SEA are increasingly relying on mobile video, with November 7th being the peak for mobile video ad views and engagement in the run up to Singles Day. Focus on fashion: In most other regions, electronics sales dominate online sales.

Retargeting 52

Retargeting Fashion Electronics Retail 52

Digiday

NOVEMBER 8, 2022

The ad depicts Siwa dancing while singing the tune as the cranberry sauce is wiggling. of the legendary electronic dance group: The Detroit Grand Pubahs, “Wiggle, Wiggle, Jiggle, Jiggle” through TikTok and Instagram reels. As a result, TikTok users can now create their own version of the video including the brand’s jingle. .”

Brand Awareness 69

Brand Awareness Electronics Video Ads Media 69

Basis

AUGUST 26, 2022

Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. of all US native display ad spending ($84.57 80% of US digital audio ad spend is generated via mobile, and it’s estimated to stay that way through 2027.

Advertising 94

Advertising Mobile Ads Retail Entertainment 94

InMobi

JANUARY 21, 2022

4) Video Influences Shoppers Throughout the Purchase Cycle Most marketers are no strangers to the power of video — studies have shown that video improves the online shopping experience , better educates shoppers on a product , and that video ads have higher click-through-rates than display advertisements.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

SEPTEMBER 23, 2020

Mondelez Engages Mobile-First Buyers through Interactive Video Ads 23% of Indian shoppers will indulge in purchasing gift packs this festive season ‘Cadbury’ range of chocolates are considered no less than a token of celebration in India. The Results The campaign reached 1.7 The Results Reached 2.2

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Digiday

DECEMBER 21, 2022

. “Our main campaign goal was to increase reach and awareness of our new smartphone amongst adult Gen Z and millennial shoppers during the product launch,” said Giuseppe Lucio Russo, channel marketing manager at Samsung Electronics Italy, speaking at unBoxed.

Advertising 77

Advertising Impressions Audience Electronics 77

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. It has also provided users with more choice over how they consume video content.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

MNTN

MARCH 19, 2024

The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

InMobi

OCTOBER 13, 2020

Overall, 53% said they discover new products through mobile ads, with rates being even higher for those between 36 and 45 years old (59%) and those with adult children at home (58%). Video was followed by native ads (40%), banners (29%) and interstitial ads (25%).

Retail 52

Retail Advertising Mobile Ads Electronics 52

Single Grain

JUNE 5, 2023

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Ad Monsters

MAY 20, 2024

They are what the study calls “super influencers” when it comes to tech, electronics and video games. What does this mean in terms of ad placement and visibility for advertisers? And how will the Olympics feature within news services benefit both users and advertisers?

Audience 59

Audience Machine Learning Real Estate ROI 59

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

APRIL 11, 2024

In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. Receive Premium Demand from high-quality partners, and let experts manage your ad stack with our Managed Ads service. What Is Digital Media?

Media 52

Media Healthcare Audience CPM 52

Brid.tv

MAY 26, 2023

In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. Receive ad demand from high-quality partners with our Premium Ad Marketplace , and let experts manage your ad stack with our Managed Ads service.

Media 52

Media Audience CPM Electronics 52

MNTN

MAY 16, 2023

Viewing videos. Adding items to their cart without purchasing. Using a Product Comparison Tool Product comparison tools are useful for evaluating high-ticket items including vehicles, furniture, and electronics. Examples include: Visiting multiple pages on your website. Engaging with your social media posts.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Clearcode

MARCH 23, 2023

By leveraging RMNs, they can increase the worth of their brands, streamline their e-commerce sales, compete with Google and Meta for ad spend, enhance their product development with insights and reports, and deepen relationships with their providers. Audio ads — served in between content when users are listening to music and podcasts.

Retail 59

Retail Media eCommerce Audience 59

AdvertiseMint

JULY 30, 2023

According to Statista, 68% of e-commerce electronic shoppers in 2022 were between the ages of 18 to 35. Asides from using TikTok ads, they can hire creators and influencers that use the platform to unveil new gadgets and share tips on using them. TikTok’s short video ads make it easy to convey messages quickly.

Marketing 52

Marketing Fashion Food Audience 52

Single Grain

JUNE 5, 2023

User Guiding ) 99.01% of advertised products are marked as “new.” ( User Guiding ) 18% of advertised electronics are refurbished. User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Work With Us Video Advertising Statistics 80% of internet content was video in 2022. billion USD by 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. It can be suitable for initiatives aimed at brand building, ad recall, or general exposure rather than immediate user actions.

CPC 52

CPC CPM Viewability Impressions 52

Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 Publishers.

Finance 40

Finance Marketing Conversion Electronics 40

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. This can include banner ads, photo ads, and video ads. .

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

As the company plans its back-to-school campaign, the brand positioning aspect of its plan would tell them to focus on talking about protecting students’ lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. This can include banner ads, photo ads, and video ads.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Ad Beat

JULY 26, 2019

Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

APRIL 25, 2022

Managing ongoing bids on a campaign basis to minimize ad spends. Tactical planning and goal alignment for search, social, display, and video ads. A/B testing for landing pages , ad copy, bid strategies, etc. Key Services: Creating and setting up new ad campaigns. Preparing action-focused ad copy.

Agency 52

Agency Marketing A/B Testing ROI 52

VideoWeek

FEBRUARY 2, 2024

ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a video ad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide. These internal mergers are creating redundancies where there were overlaps in merged teams, hence last week’s layoffs.

Retail 52

Retail Media Cookies Agency 52

Brid.tv

NOVEMBER 17, 2023

What’s more, with a scalable advertising offer that can include anything from white-label promotional content to full-blown campaign planning and video ad production. Learn More The post The Problems With Behavioral Targeting appeared first on Target Video.

GDPR 98

GDPR Cookies Real Estate Audience 98

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads.

Fashion 52

Fashion Video Ads Food Education 52

VideoWeek

AUGUST 26, 2022

The complaint alleges violations of the Federal Electronic Communications Privacy Act, the Constitution of the State of California, the California Invasion of Privacy Act, competition law and common law. Do Mobile Video Ads Drive Attention? Ad of the Week. Google Plans Anti-Disinformation Campaign in Central Europe.

Brand Lift 98

Brand Lift Media Agency Electronics 98

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

Ad Beat

NOVEMBER 25, 2024

It’s just easier to build brand awareness and show how their services will help the users through engaging video content. If you go through AmEx’s video ads, you’ll find a mix of short- and long-form videos, all of which clearly highlight how being an AmEx user will make your life better. on this publisher.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52

VideoWeek

MARCH 7, 2025

” IAB UK Forecasts Rapid Growth for Video Amid “Demise of the Traditional Media Funnel” IAB UK forecasts video ad spend to grow at twice the rate of the overall UK digital ad market over the next five years, amid a rapidly changing ad market in which agency models and planning approaches will become much less channel-centric.

Media 52

Media Ad Tech Agency Non-Profit 52

VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

SEPTEMBER 9, 2022

LG Electronics will roll out new cloud gaming services on its smart TVs from this month. Video ad tech company FreeWheel has appointed Soo Jin Oh to the new Chief Strategy Officer position. LG Brings Cloud Gaming to Smart TVs. The Blacknut and Utomik Cloud gaming apps arrive on LG TVs in September and November, respectively.

GDPR 52

GDPR Media Audience Ad Tech 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52