Exchange Wire

MAY 23, 2023

Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s [.]

Viewability 40

Viewability Electronics Media Advertising 40

Ad Monsters

DECEMBER 13, 2022

Marketers reported using reach as a KPI the most: CPG, Telecom, Consumer Electronics, and B2B. Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. .

Viewability 101

Viewability Advertising Impressions Cookies 101

Ad Monsters

JANUARY 12, 2024

” – Michael Scott, VP of Sales and Ad Operations, Samsung Electronics America Will We Get Measurement Right in 2024? ” – Cathy Oh, Head of Marketing, Samsung Electronics America “Viewability is top of mind for us as it is a crucial CTV metric.

Viewability 111

Viewability Electronics Retail Audience 111

Martech Series

SEPTEMBER 30, 2022

DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns. “We

Media 82

Media Retail Viewability Electronics 82

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. vCPM Bidding The Viewable Cost Per Thousand (vCPM) is a bidding strategy based on the most you’re willing to spend for 1000 viewable impressions.

CPC 52

CPC CPM Viewability Impressions 52

Media Math

FEBRUARY 19, 2023

Next, consider targeting parameters like ad or fold position and player audibility to avoid ad placements less likely to yield ad viewability. Every step that requires some contribution of electricity presents an opportunity to increase or reduce your carbon footprint.

Media 52

Media Viewability A/B Testing Electronics 52

Digiday

NOVEMBER 20, 2022

And so you’ve now got these consumer electronics giants who never made another dollar ever once you walked out of Best Buy with a TV set. Overall, the team concluded through an eye-tracking study that the AR content garnered four times more attention than Dentsu’s benchmark. Now they’ve got a revenue stream.”.

Media 69

Media Pop-Up Marketing Entertainment 69