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Passendo Partners with Leading Media Company audienzz

Exchange Wire

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [.].

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The Washington Post invests in climate coverage as its team expands to over 30 journalists

Digiday

The large majority will likely see [content] in a newsfeed, and the ability to communicate visually and quickly is critical,” he said in an email. Advertiser support for climate coverage. Last year, publishers were seeing increases in advertiser requests for climate and sustainability content.

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Email Marketing Recommendations, CTV Benefits, & More | Weekly Marketing News

MNTN

In a new report from Digital Commerce 360, in conjunction with Bizrate Insights, they surveyed 1,015 online shoppers this year to better understand their buying behavior, and how they respond to the digital advertising they encounter while online.

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6 Proven Advertising Strategies for Online Success

Single Grain

This advertising strategy can include newsletters , product updates and special offers.

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7 Split Test Strategies You Won’t Regret Running

Single Grain

The purpose of a split test is to compare two or more variations of a specific element (such as a web page or specific elements on a web page like the CTA button, email, advertisement or app interface) to determine which one performs better in achieving a predefined goal.

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Guidelines for Negotiating Online Advertising Arrangements

All About Advertising Law

Email Marketing. To the extent the campaign incorporates email communication, require any related email advertisements to include the required notices and mechanisms to comply with applicable laws. Intent-Based Advertising.

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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

an email advertising and marketing business, for $250 million, in a mix of cash and common stock. JW Player meanwhile has a strong broadcaster customer base including Fox, Sky, Eurosport, and Fuse, and also works with Insider, Future, Axios, and Fast Company on the publisher side. Read more on VideoWeek.