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Passendo Partners with Leading Media Company audienzz

Exchange Wire

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [.].

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The Washington Post invests in climate coverage as its team expands to over 30 journalists

Digiday

Elspeth Rountree, an audience development and social media strategist and consultant, said “data should inform everything… I’m sure [The Post is] looking at numbers and making a bet based on those and what they think is going to make a return.”. Advertiser support for climate coverage.

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Email Marketing Recommendations, CTV Benefits, & More | Weekly Marketing News

MNTN

In a new report from Digital Commerce 360, in conjunction with Bizrate Insights, they surveyed 1,015 online shoppers this year to better understand their buying behavior, and how they respond to the digital advertising they encounter while online. How Will Musk’s Twitter Takeover Affect Social Media Marketing?

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6 Proven Advertising Strategies for Online Success

Single Grain

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

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Guidelines for Negotiating Online Advertising Arrangements

All About Advertising Law

Even in this age of online, social media and mobile advertising, advertisers continue to look to advertising agencies or other outside service providers for assistance. Agencies today are not only assisting with development of digital creative materials, but also with advertisement placement, serving, and delivery.

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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. Merging will combine their sell-side client lists, which the two say cover 2,000 blue-chip media companies, including eighty percent of the top 25 Comscore US publishers. Read more on VideoWeek.

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Best Ecommerce Consulting Agency: Our Top 5 Picks for 2022

Single Grain

They can help you to explore a host of different marketing strategies, from PPC and paid ads to social media marketing , email advertising, and content production. Some agencies will even help you design your own advertising schedule and campaigns. 3) Hawke Media. Get My Free Ecommerce Marketing Plan. 4) WPromote.