Adweek

OCTOBER 29, 2024

Dany Garcia is dancing in her living room. As she poses, a group of young women who have helped develop her social media presence chant: "Killer heels and a Bodycon dress. Killer heels and a Bodycon dress." It's Garcia's spin on the "Boots and a Slicked-Back Bun" meme that flashed briefly during midsummer before becoming.

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Entertainment Media Marketing 276

Adweek

OCTOBER 1, 2024

In a surprise executive shuffle, Sony Pictures Entertainment chairman and CEO Tony Vinciquerra is stepping down from his CEO role effective Jan. Deadline) He will hand the reins in January to a key member of his management team, Ravi Ahuja. Ahuja currently runs Sony's global television studios, which have shepherded such hits as.

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Entertainment Media 238

Adweek

SEPTEMBER 23, 2022

Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October.

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Adweek

JUNE 20, 2023

CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today.

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Adweek

MAY 17, 2023

Cannes Lions will introduce another new award this year--Entertainment Person of the Year, which will be handed to entertainer and entrepreneur Kevin Hart. It will.

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Adweek

JUNE 21, 2022

That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. CANNES, France--Would you eat a human to save the planet?

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Entertainment Food Impressions Advertising 271

More About Advertising

NOVEMBER 18, 2024

The Entertainer is a string of UK toyshops that seems to have established itself in the digital age (it doesn’t open on Sundays for religious reasons) and it’s mixing it with the retail big boys this Christmas with a campaign from adam&eveDDB.

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Entertainment Retail Advertising Agency 59

Adweek

OCTOBER 6, 2022

Fox Entertainment finally has its new CEO. announced that Rob Wade would take over as CEO of Fox Entertainment, effective immediately. Most recently, Wade served as president of alternative entertainment and specials at Fox Entertainment. On Thursday, Lachlan Murdoch, executive chair and CEO of Fox Corp.,

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Entertainment 246

Adweek

MARCH 31, 2023

The team behind the Xbox doesn't want to just entertain, however. Microsoft's Xbox gaming console has been a dominant presence in the homes of players who enjoy competitive franchises like Halo and Call of Duty. They also help train and educate those seeking careers in the gaming industry through developer programs.

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Adweek

OCTOBER 28, 2022

midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. With the U.S. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV.

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Entertainment Education Audience Media 288

Adweek

NOVEMBER 16, 2022

Kelly Kahl, president of CBS Entertainment, is leaving the network at the end of the year after five and a half years in the role. Another broadcast president is departing. Kahl has been with CBS for 26 years, and his successor will be Amy Reisenbach--currently evp, current programs, CBS. The news was announced Wednesday in.

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Entertainment 259

Adweek

DECEMBER 8, 2022

Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas.

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Entertainment Food 260

Adweek

SEPTEMBER 4, 2024

election charges full steam ahead now that both conventions are over, as "We the People" anxiously count down to Nov. 5 to determine the fate of our Union. Simultaneously, it is becoming a masterclass in marketing.

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Entertainment Marketing 287

Adweek

JUNE 14, 2023

The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium storytelling in a variety of content mediums.

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Entertainment Agency 269

Ad Tech Daily

SEPTEMBER 25, 2024

NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, (..)

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Entertainment Advertising Ad Tech Ad Targeting 83

Adweek

JUNE 19, 2022

MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth. Filmmaker Ewurakua Dawson-Amoah is behind "Noitamalcer" ("reclamation" backwards), a one-minute ad focused on Black resilience.

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Entertainment Media 271

Adweek

AUGUST 15, 2022

Politics and pop culture publisher The Daily Beast has launched Obsessed, a sub-brand with a distinct landing page devoted to entertainment coverage. The move marks the latest publisher attempt to capitalize on the rising consumer and commercial interest in the streaming landscape.

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Entertainment Media 233

Adweek

OCTOBER 31, 2022

The United Talent Agency (UTA), which represents stars from across the worlds of music, gaming and comedy, has expanded its brand entertainment service into EMEA with the hiring of Fremantle's Sam Glynne.

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Entertainment Agency Marketing 227

Exchange Wire

OCTOBER 21, 2024

Today, we’re taking a look at entertainment- the future of CTV, audio and much more. The post Industry Review 2025: CTV, Gaming and the Future of Entertainment appeared first on ExchangeWire.com. ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year.

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Entertainment 52

Adweek

JULY 10, 2024

From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough, whether it's captivating content around home renovations or programming that takes an inside look at the high-stakes transactions real estate agents.

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Real Estate Entertainment 294

Martech Series

MARCH 1, 2023

Mixhalo, the augmented audio platform that unlocks high-fidelity, low-latency audio for fans at live events, and TSX Entertainment, the ultimate entertainment destination where fans will tune in for epic experiences and artist-defining moments, today announced a new partnership to bring riveting live entertainment experiences to Times Square NYC.

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Entertainment Impressions MarTech Marketing 86

More About Advertising

OCTOBER 22, 2024

Americans are widely known for being the ultimate entertainers. Artists like Beyoncé and Taylor Swift not only have sellout concerts that make them millions of dollars, the accompanying documentaries that tell the story of … The post Lucie Sarif: what can American showmanship teach us about the power of entertainment?

Entertainment 59

Entertainment Advertising Finance Media 59

Adweek

SEPTEMBER 16, 2024

Football is back for another season, along with those weekly Thursday night installments watching Taylor Swift cheer on her NFL beau and Kansas City Chiefs star Travis Kelce. The tight end's team has retained its winning streak so far, but he and his team have also been busy off the pitch, cultivating a new marketing.

Entertainment 154

Entertainment Marketing 154

Martech Series

DECEMBER 18, 2022

the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 is a business marketplace app for entertainment executives and creatives in the entertainment industry. Tools like tap.

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Entertainment Machine Learning MarTech Conversion 78

Playwire

JULY 21, 2024

Key Points Stick to the Standard: Entertainment websites should utilize common root schema types such as article, person, and organization, which are standard across most websites. Category-Specific Schema: Additional schema types should be implemented based on the entertainment category of the website.

Entertainment 52

Entertainment SEO 52

Adweek

SEPTEMBER 20, 2022

Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries. Simultaneously it has helped Formula 1 gain new fans, increase TV viewership of.

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Entertainment Media 246

Adweek

SEPTEMBER 26, 2023

In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business as they share their inspiring journey from athletics to film production.

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Entertainment Media 267

Adweek

NOVEMBER 11, 2024

Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. 11), Walmart debuted "Deals of Desire," a 10-part series that pays homage to various genres of entertainment while promoting its Black Friday and Cyber Monday deals. Today (Nov.

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Entertainment Retail Advertising 272

Digiday

JANUARY 16, 2024

This week’s Future of TV Briefing looks at the potential tie-ups that the media and entertainment could see as the M&A market appears set to heat up. Discovery , such a deal could kickstart yet another wave of merger and acquisition activity in the media and entertainment industry. This is a member-exclusive article from Digiday.

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Entertainment Media Marketing 91

More About Advertising

JANUARY 17, 2024

” Fancom (as opposed … The post Fandom is dead, welcome to Fancom says M&C Sport & Entertainment first appeared on More About Advertising. ” Fancom (as opposed … The post Fandom is dead, welcome to Fancom says M&C Sport & Entertainment first appeared on More About Advertising.

Entertainment 84

Entertainment Agency Advertising Marketing 84

Adweek

NOVEMBER 14, 2024

Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. X's former top advertisers including Comcast, IBM, Disney, Warner Bros. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3

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Advertising Entertainment Media 364

Single Grain

DECEMBER 6, 2023

Most people see social media as entertainment, so the secret to achieving this success is simpler than you would think. Since social media and entertainment go hand in hand, the best way to engage your followers is to show off your unique personality. It all comes down to the entertainment value each player brings to the table.

Entertainment 52

Entertainment Media Audience Education 52

Adweek

SEPTEMBER 16, 2022

There's never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe.

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Entertainment Media 245

Digiday

NOVEMBER 14, 2024

In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. The trend was on full display earlier this week, when the creators of “DC Heroes United” announced that the series would launch alongside a parallel mobile game.

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Entertainment Media Audience Marketing 62

Adweek

NOVEMBER 14, 2024

Entertainment DTC delivered 14% ad revenue growth this quarter, according to the company. The numbers $22.6 billion -- Disney's reported revenue for Q4, a 6% increase compared to the prior-year quarter. 460 million -- Disney's net income for Q4, a 77% bump from the prior-year period. 321 million -- Disney's direct-to-consumer revenue for Q4.

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Entertainment 309

Exchange Wire

JUNE 20, 2024

On today’s news digest: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering Thanks to the immense demand for their AI chips, Nvidia has become the world’s most valuable company. Finally overtaking [.]

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Entertainment 98

Exchange Wire

AUGUST 18, 2022

In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings. Shopee overtakes Alibaba across international [.].

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Entertainment Marketing 98