Adweek

APRIL 30, 2024

Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa. campaign to the recent "Wood Milk" effort with Aubrey Plaza.

Entertainment 318

Entertainment Education Agency Advertising 318

Adweek

MARCH 5, 2025

Melvin Robert will join Los Angeles Nexstar owned station KTLA as entertainment anchor and reporter the week of March 17. Robert will fill the empty slot left by the late Sam Rubin, who died last May. Robert was most recently the senior correspondent and weekend co-host of EXTRA and anchor of Good Day LA for.

Entertainment 249

Entertainment 249

Adweek

SEPTEMBER 23, 2022

Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October.

Entertainment 291

Entertainment Media Advertising 291

Adweek

OCTOBER 28, 2022

midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. With the U.S. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV.

Entertainment 300

Entertainment Education Audience Media 300

Adweek

MARCH 31, 2023

The team behind the Xbox doesn't want to just entertain, however. Microsoft's Xbox gaming console has been a dominant presence in the homes of players who enjoy competitive franchises like Halo and Call of Duty. They also help train and educate those seeking careers in the gaming industry through developer programs.

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Education Entertainment 276

Adweek

NOVEMBER 13, 2024

Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix.

Audience 312

Audience Machine Learning Entertainment Advertising 312

Adweek

JANUARY 2, 2025

From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping.

Advertising 278

Advertising Education Entertainment Agency 278

Adweek

JULY 31, 2024

Today, Disney laid off 140 members of its Disney Entertainment Television workforce. That represents roughly 2% of the division's headcount, according to a person familiar with the matter. National Geographic was particularly hard hit as that team will be reduced by approximately 13%. A representative for the company declined to comment.

Entertainment 259

Entertainment Media 259

Adweek

JUNE 14, 2023

The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium storytelling in a variety of content mediums.

Entertainment 279

Entertainment Agency 279

Adweek

OCTOBER 1, 2024

In a surprise executive shuffle, Sony Pictures Entertainment chairman and CEO Tony Vinciquerra is stepping down from his CEO role effective Jan. Deadline) He will hand the reins in January to a key member of his management team, Ravi Ahuja. Ahuja currently runs Sony's global television studios, which have shepherded such hits as.

Entertainment 272

Entertainment Media 272

Adweek

JUNE 20, 2023

CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today.

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Entertainment Agency 246

Adweek

MAY 17, 2023

Cannes Lions will introduce another new award this year--Entertainment Person of the Year, which will be handed to entertainer and entrepreneur Kevin Hart. It will.

Entertainment 246

Entertainment Communications Marketing 246

Adweek

JANUARY 23, 2025

The future of marketing lies at the crossroads of culture and commerce, where brands must seamlessly integrate into the entertainment world to stay relevant. In this episode of The Speed of Culture podcast, Matt Britton speaks with Julian Jacobs, co-head of entertainment marketing at United Talent Agency and head of UTA NY.

Entertainment 246

Entertainment Agency Marketing 246

Adweek

SEPTEMBER 4, 2024

election charges full steam ahead now that both conventions are over, as "We the People" anxiously count down to Nov. 5 to determine the fate of our Union. Simultaneously, it is becoming a masterclass in marketing.

Entertainment 300

Entertainment Marketing 300

Digiday

JANUARY 6, 2025

One subplot worth tracking as M&A ramps up this year : brand advertising or, more accurately, its metamorphosis into a marketing-entertainment mashup. The days of this being mere theory are over. For a long while, we’ve been witnessing the death of the campaign and the birth of the cultural moment.

Entertainment 82

Entertainment Marketing Agency Media 82

Adweek

FEBRUARY 5, 2025

In just a handful of decades, esports has leveled up from a niche, underground hobby to a heavyweight sporting contender commanding attention on a major scale. Global streaming audiences reached 625.8 million in 2024, stealing home from the MLB's 171 million-strong fan base and even dunking on the NBA's audience of 155.9 Meanwhile, the.

Entertainment 258

Entertainment Audience Media Marketing 258

Adweek

JULY 10, 2024

From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough, whether it's captivating content around home renovations or programming that takes an inside look at the high-stakes transactions real estate agents.

Real Estate 312

Real Estate Entertainment 312

Digiday

DECEMBER 16, 2024

Beauty has built out its own entertainment arm, e.l.f. While key agency partnerships remain intact for brand activation, an in-house entertainment arm allows the beauty brand to produce branded content fast enough to keep up with trends. made, tasked with creating of the moment content around music, movies, gaming and sports.

Entertainment 72

Entertainment Agency Media Marketing 72

Adweek

FEBRUARY 19, 2025

The entertainment news startup The Ankler has partnered with NAB Show to introduce a new series of programming, called its Business of Entertainment track, to the multi-day event. The convention, hosted by the National Association of Broadcasters, will be held April 5 through April 9 in the Las Vegas Convention Center.

Entertainment 180

Entertainment 180

Adweek

MARCH 18, 2025

In this episode of the Brave Commerce podcast, Josh Hackbarth, chief marketing officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and how MGA is redefining how consumers engage with its brands.

Entertainment 147

Entertainment Marketing Retail 147

Adweek

SEPTEMBER 26, 2023

In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business as they share their inspiring journey from athletics to film production.

Entertainment 279

Entertainment Media 279

Adweek

APRIL 10, 2023

"So, how do I get my brand into the next season of Emily in Paris on Netflix? Not just product placement, but something like McDonald's did with their McBaguette? But less blatant [and] more authentic?" These are questions I've been asked more times than Emily changes her outfits, or Sylvie gives one of her withering.

Entertainment 265

Entertainment 265

Adweek

MARCH 24, 2025

Spafax has been part of WPP since 2000 and has a client list of airlines from nearly every continent.

Entertainment 167

Entertainment Agency Advertising 167

Adweek

FEBRUARY 16, 2025

In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. She brings a.

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Ad Tech Marketing Entertainment Conversion 192

More About Advertising

FEBRUARY 11, 2025

Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ S+E will work across … The post MSQs new Sport+Entertainment wins Virgin Media O2 first appeared on More About Advertising.

Entertainment 59

Entertainment Media Agency Advertising 59

Adweek

AUGUST 15, 2024

Disney has named former Googler Adam Smith the new chief product and technology officer for Disney Entertainment and ESPN. 3 and will jointly report to Disney Entertainment's co-chairmen, Alan Bergman and Dana Walden, and ESPN chairman Jimmy Pitaro. Smith will start at Disney on Sept.

Entertainment 313

Entertainment 313

Adweek

NOVEMBER 14, 2024

Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. X's former top advertisers including Comcast, IBM, Disney, Warner Bros. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3

Advertising 364

Advertising Entertainment Media 364

Adweek

JUNE 17, 2024

When iHeartMedia and Deep Blue Sports + Entertainment took their Women's Sports Audio Network (WSAN) to Cannes Lions, they weren't just seeking brand sponsors--they wanted to show receipts. Today, iHeart and Deep Blue announced WSAN's initial lineup of shows available across iHeartMedia's broadcast, digital and podcast platforms.

Entertainment 360

Entertainment 360

Adweek

APRIL 5, 2023

The General has been evolving its branding since it decided to upgrade its ad campaigns from late-night TV hawks to entertaining players in the insurance marketing game.

Entertainment 336

Entertainment Marketing 336

Adweek

MAY 16, 2024

Print and podcasts, social media and streaming platforms--people have never had more options when seeking information and entertainment. Streaming platforms, for example, win for entertainment, while more consumers prefer either social media.

Audience 302

Audience Entertainment Media Marketing 302

Adweek

JUNE 10, 2024

The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching its own production studio, Starbucks Studios.

Entertainment 352

Entertainment Conversion Media Advertising 352

Adweek

JANUARY 22, 2024

To mark its 10-year anniversary in Germany, Uber partnered with live entertainment company AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin. The surrounding entertainment district, Mercedes.

Entertainment 307

Entertainment Advertising 307

Adweek

JULY 13, 2022

The Engagement Academy of Sports x Entertainment revealed the winners of the fourth Hashtag Sports Awards Presented by Budweiser at a ceremony during the Hashtag Sports 2022 festival in Las Vegas, hosted by WWE Superstars Kofi Kingston and Xavier Woods.

Entertainment 324

Entertainment Marketing 324

Adweek

DECEMBER 21, 2023

Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff. With Mel, we have a dedicated brand, loyal.

Media 322

Media Finance Entertainment 322

Adweek

AUGUST 22, 2024

Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.

Finance 342

Finance Advertising Food Entertainment 342

Adweek

NOVEMBER 11, 2024

Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. 11), Walmart debuted "Deals of Desire," a 10-part series that pays homage to various genres of entertainment while promoting its Black Friday and Cyber Monday deals. Today (Nov.

Entertainment 291

Entertainment Retail Advertising 291

Adweek

NOVEMBER 4, 2024

The creative team behind Prime Video's Election Night Live with Brian Williams--Amazon's maiden voyage into news programming waters--reveals to TVNewser that the one night only special will stream from the entertainment giant's.

Entertainment 336

Entertainment 336