Adweek

JUNE 21, 2022

That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. CANNES, France--Would you eat a human to save the planet?

Entertainment 279

Entertainment Food Impressions Advertising 279

Adweek

OCTOBER 28, 2022

midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. With the U.S. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV.

Entertainment 299

Entertainment Education Audience Media 299

Adweek

MARCH 31, 2023

The team behind the Xbox doesn't want to just entertain, however. Microsoft's Xbox gaming console has been a dominant presence in the homes of players who enjoy competitive franchises like Halo and Call of Duty. They also help train and educate those seeking careers in the gaming industry through developer programs.

Education 275

Education Entertainment 275

Adweek

OCTOBER 6, 2022

Fox Entertainment finally has its new CEO. announced that Rob Wade would take over as CEO of Fox Entertainment, effective immediately. Most recently, Wade served as president of alternative entertainment and specials at Fox Entertainment. On Thursday, Lachlan Murdoch, executive chair and CEO of Fox Corp.,

Entertainment 246

Entertainment 246

Adweek

JULY 31, 2024

Today, Disney laid off 140 members of its Disney Entertainment Television workforce. That represents roughly 2% of the division's headcount, according to a person familiar with the matter. National Geographic was particularly hard hit as that team will be reduced by approximately 13%. A representative for the company declined to comment.

Entertainment 259

Entertainment Media 259

Adweek

NOVEMBER 16, 2022

Kelly Kahl, president of CBS Entertainment, is leaving the network at the end of the year after five and a half years in the role. Another broadcast president is departing. Kahl has been with CBS for 26 years, and his successor will be Amy Reisenbach--currently evp, current programs, CBS. The news was announced Wednesday in.

Entertainment 264

Entertainment 264

Adweek

JUNE 19, 2022

MTV Entertainment Group passed the mic to one Black creative to illustrate and raise up seldom-seen portrayals of Blackness intended to provoke self-recognition for Juneteenth. Filmmaker Ewurakua Dawson-Amoah is behind "Noitamalcer" ("reclamation" backwards), a one-minute ad focused on Black resilience.

Entertainment 279

Entertainment Media 279

Adweek

DECEMBER 8, 2022

Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas.

Entertainment 264

Entertainment Food 264

Adweek

JUNE 14, 2023

The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium storytelling in a variety of content mediums.

Entertainment 278

Entertainment Agency 278

Adweek

OCTOBER 1, 2024

In a surprise executive shuffle, Sony Pictures Entertainment chairman and CEO Tony Vinciquerra is stepping down from his CEO role effective Jan. Deadline) He will hand the reins in January to a key member of his management team, Ravi Ahuja. Ahuja currently runs Sony's global television studios, which have shepherded such hits as.

Entertainment 271

Entertainment Media 271

Adweek

JUNE 20, 2023

CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today.

Entertainment 246

Entertainment Agency 246

Adweek

MAY 17, 2023

Cannes Lions will introduce another new award this year--Entertainment Person of the Year, which will be handed to entertainer and entrepreneur Kevin Hart. It will.

Entertainment 246

Entertainment Communications Marketing 246

Adweek

AUGUST 15, 2022

Politics and pop culture publisher The Daily Beast has launched Obsessed, a sub-brand with a distinct landing page devoted to entertainment coverage. The move marks the latest publisher attempt to capitalize on the rising consumer and commercial interest in the streaming landscape.

Entertainment 245

Entertainment Media 245

Adweek

OCTOBER 31, 2022

The United Talent Agency (UTA), which represents stars from across the worlds of music, gaming and comedy, has expanded its brand entertainment service into EMEA with the hiring of Fremantle's Sam Glynne.

Entertainment 243

Entertainment Agency Marketing 243

Adweek

SEPTEMBER 4, 2024

election charges full steam ahead now that both conventions are over, as "We the People" anxiously count down to Nov. 5 to determine the fate of our Union. Simultaneously, it is becoming a masterclass in marketing.

Entertainment 299

Entertainment Marketing 299

Adweek

JULY 10, 2024

From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough, whether it's captivating content around home renovations or programming that takes an inside look at the high-stakes transactions real estate agents.

Real Estate 311

Real Estate Entertainment 311

Adweek

SEPTEMBER 20, 2022

Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries. Simultaneously it has helped Formula 1 gain new fans, increase TV viewership of.

Entertainment 246

Entertainment Media 246

Adweek

SEPTEMBER 26, 2023

In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business as they share their inspiring journey from athletics to film production.

Entertainment 278

Entertainment Media 278

Adweek

SEPTEMBER 16, 2022

There's never been a more exciting time for the Harlem Globetrotters. With the foundation of a successful live event business, ambitious plans are in place for new content and branded media ventures across the globe.

Entertainment 246

Entertainment Media 246

Adweek

APRIL 10, 2023

"So, how do I get my brand into the next season of Emily in Paris on Netflix? Not just product placement, but something like McDonald's did with their McBaguette? But less blatant [and] more authentic?" These are questions I've been asked more times than Emily changes her outfits, or Sylvie gives one of her withering.

Entertainment 264

Entertainment 264

Adweek

JUNE 7, 2022

Misinformation and propaganda have spread throughout Russia since the Russian invasion of Ukraine. The Kremlin has shut down independent media outlets, issued fines or jail terms to those spreading so-called "fake" news about the military and government--and refers to the invasion as a "special military operation."

Entertainment 264

Entertainment Media 264

Adweek

JANUARY 22, 2024

To mark its 10-year anniversary in Germany, Uber partnered with live entertainment company AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin. The surrounding entertainment district, Mercedes.

Entertainment 306

Entertainment Advertising 306

Adweek

AUGUST 15, 2024

Disney has named former Googler Adam Smith the new chief product and technology officer for Disney Entertainment and ESPN. 3 and will jointly report to Disney Entertainment's co-chairmen, Alan Bergman and Dana Walden, and ESPN chairman Jimmy Pitaro. Smith will start at Disney on Sept.

Entertainment 312

Entertainment 312

Adweek

NOVEMBER 14, 2024

Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. X's former top advertisers including Comcast, IBM, Disney, Warner Bros. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3

Advertising 364

Advertising Entertainment Media 364

Adweek

JUNE 17, 2024

When iHeartMedia and Deep Blue Sports + Entertainment took their Women's Sports Audio Network (WSAN) to Cannes Lions, they weren't just seeking brand sponsors--they wanted to show receipts. Today, iHeart and Deep Blue announced WSAN's initial lineup of shows available across iHeartMedia's broadcast, digital and podcast platforms.

Entertainment 360

Entertainment 360

Adweek

APRIL 5, 2023

The General has been evolving its branding since it decided to upgrade its ad campaigns from late-night TV hawks to entertaining players in the insurance marketing game.

Entertainment 336

Entertainment Marketing 336

Adweek

JANUARY 8, 2024

Correnti launched Deep Blue Sports + Entertainment in December with the mission of forming the leading agency of record in women's sports, and the firm has now added Bird as chief strategy. WNBA legend Sue Bird is teaming up with Giant Spoon's Laura Correnti to change the way brands interact in the women's sports world.

Entertainment 354

Entertainment Agency Marketing 354

Adweek

MAY 16, 2024

Print and podcasts, social media and streaming platforms--people have never had more options when seeking information and entertainment. Streaming platforms, for example, win for entertainment, while more consumers prefer either social media.

Audience 301

Audience Entertainment Media Marketing 301

Adweek

JUNE 10, 2024

The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching its own production studio, Starbucks Studios.

Entertainment 352

Entertainment Conversion Media Advertising 352

Adweek

JULY 13, 2022

The Engagement Academy of Sports x Entertainment revealed the winners of the fourth Hashtag Sports Awards Presented by Budweiser at a ceremony during the Hashtag Sports 2022 festival in Las Vegas, hosted by WWE Superstars Kofi Kingston and Xavier Woods.

Entertainment 324

Entertainment Marketing 324

Adweek

DECEMBER 21, 2023

Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff. With Mel, we have a dedicated brand, loyal.

Media 321

Media Finance Entertainment 321

Adweek

AUGUST 22, 2024

Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.

Finance 342

Finance Advertising Food Entertainment 342

Adweek

NOVEMBER 11, 2024

Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. 11), Walmart debuted "Deals of Desire," a 10-part series that pays homage to various genres of entertainment while promoting its Black Friday and Cyber Monday deals. Today (Nov.

Entertainment 289

Entertainment Retail Advertising 289

Adweek

MARCH 20, 2024

which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Penske Media Corp.,

Ad Inventory 336

Ad Inventory Media Entertainment Advertising 336

Adweek

DECEMBER 3, 2024

The interview series captures candid conversations with guests from sports, entertainment, and politics, diving deep into their lives, passions, and perspectives. Fox News primetime host Sean Hannity introduced a new long-form monthly interview series on Tuesday--aptly titled Sean--on the streaming service Fox Nation.

Entertainment 298

Entertainment Conversion 298

Adweek

NOVEMBER 4, 2024

The creative team behind Prime Video's Election Night Live with Brian Williams--Amazon's maiden voyage into news programming waters--reveals to TVNewser that the one night only special will stream from the entertainment giant's.

Entertainment 336

Entertainment 336

Adweek

DECEMBER 28, 2023

In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus.

Entertainment 334

Entertainment Media 334