Adweek

DECEMBER 5, 2022

Entertainment host Naz Perez and makeup artist Piper Nelson--for its first-ever Live Holiday Spectacular. A pessimist might argue both department store chain JCPenney and pop group Backstreet Boys' best days are behind them. That, in turn, may explain why the retailer enlisted the boy band--along with E!

Entertainment 306

Entertainment Retail Fashion eCommerce 306

Martech

APRIL 9, 2025

Social listening, sentiment analysis and even good old-fashioned surveys can surface mismatches early before they become headlines. It works because: Niche focus : Influencers often operate in specific verticals fitness, skincare, gaming, fashion and speak directly to an audience with relevant interests.

Fashion 80

Fashion A/B Testing Audience Marketing 80

Adweek

JULY 13, 2023

Then the pop-up merged brand and retail to provide entertaining, blink-and-you'll-miss-it occasions to wow customers. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that heightened the shopping experience. Now, we have.

Pop-Up 246

Pop-Up Entertainment Retail Marketing 246

More About Advertising

APRIL 4, 2024

Sunshine, the agency founded in 2013 by Mother’s former joint heads of entertainment, Al MacCuish and Kit Hawkins, has sold to luxury fashion and lifestyle communications company, The Independents.

Fashion 59

Fashion Agency Entertainment Communications 59

Martech Series

SEPTEMBER 12, 2022

The fund will leverage the opportunities of Web3 as it reimagines culture and entertainment, from how it is financed, produced and distributed to how it’s consumed, owned and monetized. Caerus was founded by IMG/Endeavor executive Nathan Pillai, an industry veteran who brings two decades of experience across the entertainment ecosystem.

Entertainment 77

Entertainment Non-Profit Media Finance 77

Seth Godin

MAY 26, 2024

Few of us do the hard work of manual labor these days.

Fashion 135

Fashion Entertainment Media Marketing 135

Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. By it’s very nature, the fashion industry makes it easy to take your advertising to the next level. Creative clothing ads will help your fashion brand stand out and attract more customers.

Fashion 52

Fashion Entertainment Media Advertising 52

Digiday

APRIL 15, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year — albeit biannually.

Fashion 93

Fashion Entertainment Media Advertising 93

The Ad Tech Blog

MAY 31, 2024

For instance, a fashion retailer might use AR to allow customers to try on clothes virtually, thereby providing a clearer idea of the product before purchase. Gamified AR experiences engage users by incorporating brand-related games that offer entertainment while subtly promoting the product or service.

Education 130

Education Entertainment Fashion Retail 130

Martech

APRIL 2, 2025

Image carousels Pack more information into a small space with this 21st-century version of the old-fashioned slide carousel. Entertain and delight Email Mavlers’ Skull-o-ween and Thanksgiving games: Playful games that increase time in email and encourage repeat plays and sharing.

Fashion 84

Fashion Education Audience Conversion 84

Martech Series

SEPTEMBER 7, 2022

Getty Images , a preeminent global visual content creator and marketplace, has renewed its partnership with Amazon, that sees Getty Images’ award-winning collection of sports, news, entertainment, archival and creative images integrated in Amazon’s Alexa services and products and its Fire TV software stack.

Entertainment 86

Entertainment Fashion MarTech Communications 86

Digiday

JUNE 1, 2023

As short-form video took the digital world by storm, brands couldn’t resist jumping on the bandwagon of longer-form content and branded entertainment. Women’s fashion retailer PrettyLittleThing is one of them. It used to be a mishmash of product-focused fashion and styling videos, whereas now it’s more lifestyle content.

Fashion 76

Fashion Entertainment Retail Agency 76

Digiday

OCTOBER 11, 2022

The subcultures in this category are streetwear gamers and gamer girls – think a mishmash of MTV, esports, fashion and music cultures, whereas the gamer girls are fueled by inclusion and lifestyle. Fashion: There are three subcultures in this sector totaling an estimated audience of 16.1 million Gen Z users.

Pop-Up 99

Pop-Up Fashion Marketing Entertainment 99

Martech

OCTOBER 30, 2023

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining.

Entertainment 109

Entertainment Audience MarTech Fashion 109

Martech Series

JUNE 22, 2022

‘Visual Intent’ helps brands activate sports and entertainment moments across the open internet. “We designed Visual Intent with a vision of helping brands in the sports and entertainment sectors facilitate strong connections between consumers and the cultural references that bind them.”. Raman Sidhu, Verve Group.

Entertainment 81

Entertainment Fashion Cookies Impressions 81

Martech Series

DECEMBER 29, 2022

Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. The fast-food chain Wendy’s has consistently followed the newest fashions among its younger, more impressionable clientele. 20 NFT wearables were made public by the fashion label.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

AdvertiseMint

AUGUST 24, 2023

Mix in entertaining and relatable content that engages and entertains your audience. Strike a balance between promotional content and content that adds value or entertainment. Fenty Beauty Fenty Beauty is one of the most popular fashion brands. Guess Guess is making fashion statements on TikTok.

Marketing 98

Marketing Fashion Entertainment Food 98

Martech Series

SEPTEMBER 30, 2022

Fashion and luxury each outpace both but combined (88) are still overshadowed by gaming. Entertainment generates most Twitter interactions in metaverse conversations – but luxury brands are close behind. In some cases, well-established brands lead the way: Gucci in luxury; Nike in fashion.

Conversion 87

Conversion Finance Fashion Entertainment 87

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Top priority was making sure the systems used to reach these goals could all work together in a seamless fashion.

Pop-Up 134

Pop-Up Finance Fashion Entertainment 134

Clearcode

OCTOBER 18, 2022

Activision Blizzard offers platforms with the most epic interactive gaming and entertainment experiences to bring people together with purpose and belonging. Founded: 2008 Headquarters: Santa Monica, US Specialties: Video Games, Entertainment, Consumer Products, Media, Film and TV, Gaming, and Production. Activision Blizzard.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

More About Advertising

NOVEMBER 15, 2023

So, in true contrived advertising article fashion, the only thing I’m asking for this year is some Christmas advertising that isn’t a tangled mess of tinsel dross. I want to be entertained and excited, not bored by brands … The post Creature’s Ben Middleton: my top Christmas ads first appeared on More About Advertising.

Fashion 65

Fashion Entertainment Advertising Agency 65

VideoWeek

MARCH 26, 2024

So in true Channel 4 fashion, we do things differently. And it was definitely through an entertaining lens, with a bit of Channel 4 cheeky secret sauce on top.” “Entertaining audiences is as important in sustainability as it is across the board in advertising.” According to ITV, 2.7

Advertising 111

Advertising Entertainment Fashion Non-Profit 111

Martech Series

MARCH 3, 2023

Slate works with major sports leagues and teams in the US and abroad, as well as top brands in media, entertainment, beauty, fashion, retail, gaming, and more. Slate is already a trusted provider to over 200 brands worldwide, many being some of them the most recognizable brands on social media today.

Fashion 91

Fashion Entertainment Retail Media 91

Digiday

NOVEMBER 11, 2022

They know exactly what their deliverables are; we ensure that all the information is brought to them in a digestible fashion, and will also handle all of the sort of B2B conversations that need to happen. We can take over once the contracts are signed and ensure that everything is organized for the creator.

Entertainment 68

Entertainment Conversion Finance Fashion 68

Ad Monsters

AUGUST 2, 2022

A lot of people in the entertainment business come to LA and want to get a job working in one of the big talent agencies,” says Killion. Subsequently, he was able to work in different departments in the company to gain a well-rounded understanding of the entire entertainment business. . All the Way Up” to Complex.

Entertainment 105

Entertainment Audience Fashion eCommerce 105

Digiday

AUGUST 27, 2023

Top performing ad categories in the second half of 2023 so far include auto, travel, fashion, luxury and beauty. Tech and finance are still soft, however, and entertainment is bracing for a slump thanks to the writers’ and actors’ strikes. Continue reading this article on digiday.com.

Finance 68

Finance Advertising Fashion Entertainment 68

Digiday

FEBRUARY 22, 2023

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. The most popular product in live commerce is apparel and fashion, accounting for 35.6% The fashion brand then extended the livestream to Europe and North America.

Conversion 96

Conversion Agency Fashion Retail 96

Martech Series

JANUARY 5, 2023

The ‘VR Zone’ is divided into a shopping area where users may purchase products such as fashion, cosmetics, and home appliances, as well as an entertainment area where users may watch movies, idol concerts, and EDM performances. The virtual theater allows users to feel like they are in a real theater.

Communications 80

Communications Fashion Entertainment Affiliates 80

Digiday

MAY 1, 2023

And apparel and fashion were the most popular products in live commerce followed by beauty and food products, per McKinsey Digital research. In Asia, the culture combines “shopping and entertainment” whereas live shopping in the U.S. In 2022, 20% of people in the U.S. More than a third in the U.S.

Retail 87

Retail Fashion Entertainment Agency 87

Martech

MAY 30, 2023

She is also CEO of Sixth Wall, a tech and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov. With NFTs and digital assets becoming increasingly popular among members of the sneaker community, Andrew is leading the way forward in creating digital fashion.

Marketing 116

Marketing MarTech Fashion Entertainment 116

Martech Series

JANUARY 11, 2023

has Esafric, an African fashion platform that combines local African fabrics with Western design, and EwtNet news service, a website dedicated to publishing the latest updates in sports, technology, entertainment, and more. Furthermore, Webcilo Inc.

Communications 84

Communications Entertainment Fashion MarTech 84

Martech Series

JANUARY 11, 2023

Over a two-year period, Taboola aggregated a series of studies, conducted by Kantar, with about 20 top, global brands across 11 verticals, including personal finance, technology, travel, fashion and entertainment. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech Series

DECEMBER 12, 2022

ReelStar is building a platform and ecosystem that reimagines how artists, creators, and fans will engage, collaborate, and jointly benefit in the growing media and entertainment industry. This includes redesigning everything from special effects and payments to marketing and infrastructure for a decentralized, blockchain-based Web 3.0

Fashion 66

Fashion Entertainment MarTech Marketing 66

Martech Series

SEPTEMBER 9, 2022

Kliken Ads has also developed a proprietary audience targeting methodology, Lifestyle Targeting, that gives customers the ability to target, not solely based upon what consumers buy or “like”, but rather in a more intuitive fashion based on what they love and how they live. Lifestyle Targeting is a game changer.” Yoga enthusiasts?

Ad network 85

Ad network Marketing Fashion eCommerce 85

Digiday

JUNE 19, 2022

Online retail fashion platform Zalando acquires a significant stake in Highsnobiety, the media brand dedicated to lifestyle, fashion and culture. Redbox Entertainment, a video rental company, has seen an extreme rise in its stock price in the past couple of weeks. WPP hired Michael Houston as president of U.S.

Advertising 68

Advertising Fashion Entertainment Retail 68

Martech

SEPTEMBER 26, 2022

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. Why we care. Walmart Land’s Netflix trivia game on Roblox. Walmart’s Universe of Play.

Retail 114

Retail Fashion Audience MarTech 114

MNTN

JANUARY 16, 2025

With so many entertainment possibilities out there, the battle for attention has never been as intense as it is now. In short, it’s the most targeted and sophisticated way to reach consumers where they are, in a granular and accurate fashion. When Did Addressable TV Start?

Advertising 52

Advertising Audience Fashion Demand Side Platform 52