Entertainment Fill rate Viewability 
Automatad Inc.
OCTOBER 27, 2023
Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. The content ranges from informational videos to entertainment videos. It increases viewability and, thereby, the CPMs of the video ads.
Brid.tv
JUNE 26, 2023
Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network operates across several prominent verticals, including news, entertainment, sports, and business niches. What to Look for in a Video Ad Network?
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YieldBird
JANUARY 31, 2025
– Key Metrics in 2024: Viewability and CTR as measures of user engagement. Fill Rate effectiveness in selling ad inventory. Publishers will increasingly use immersive formats to create more engaging advertising experiences that blend seamlessly with content, especially in e-commerce, entertainment, and gaming.
Digiday
MARCH 13, 2023
Media buyers keep insisting that the role of third-party verification firms are critical when assessing everything from brand safety to viewability in the programmatic market. These issues include slowing down page and ad load times, which can impact user experience and ultimately viewability and monetization of ads. “It’s
VideoWeek
JANUARY 17, 2025
The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. The channel is expected to cease broadcasting on 6th March, but NBCU said it remains committed to childrens programming.
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