Adweek

DECEMBER 1, 2023

As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to optimize his eating game. In the entertainingly silly "Tastebud Training," McHale and his physically jacked and tatted "tastebud trainer,".

Entertainment 328

Entertainment Audience Food 328

Adweek

APRIL 9, 2024

Fox's unique look attracted paparazzi, generated online buzz and made headlines in entertainment press such as People and E!--the When actress Julia Fox appeared at a New York Knicks game on March 31 flaunting a golden-hued dye job by Velveeta, many people assumed it was another bizarre April Fools' joke from a brand. the kind of.

Entertainment 327

Entertainment Food 327

Adweek

JUNE 6, 2022

First, the family entertainment and restaurant chain had a new leader in David McKillips, who joined parent company CEC Entertainment as CEO that January after spending more than a decade at Six Flags. CEC Entertainment, Cheese had a few reasons to feel optimistic in the early weeks of 2020. Second, sales were improving.

Entertainment 263

Entertainment Food Retail 263

Adweek

SEPTEMBER 3, 2022

That's right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into. fragrances?

Entertainment 320

Entertainment Marketing Food Media 320

Martech

DECEMBER 18, 2024

Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. Those that do are likely to achieve better brand awareness and recall.

Marketing 103

Marketing Entertainment Manufacturing Brand Awareness 103

Digiday

NOVEMBER 16, 2022

Chosen Foods, a brand of avocado-based cooking oils and condiments that launched in 2011, is focusing its marketing dollars — spending roughly 40% of its ad budget — on TikTok. In a similar move as health care brand Supergut , Chosen Foods focused on organic growth on Facebook, Instagram, and Pinterest in the past year. “Our

Food 73

Food Education Entertainment Impressions 73

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Food products. Which new brands? Almost 40% of the brands new to the space fell into three categories: Consumer products.

Electronics 66

Electronics Food Entertainment Retail 66

AdPulp

MARCH 29, 2021

PepsiCo wants to entertain you. The post PepsiCo Wants to Entertain You appeared first on Adpulp. The post PepsiCo Wants to Entertain You appeared first on Adpulp. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango.

Entertainment 62

Entertainment Food Marketing 62

Martech Series

JANUARY 6, 2023

The post Indiacast Partners With Amagi to Launch VIACOM18’s First Free Ad-Supported (Fast) Streaming Hindi Entertainment TV Channel – ‘Desi Play TV’ in HD, Across North America and Middle East appeared first on MarTech Series. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

Entertainment 92

Entertainment Food MarTech Audience 92

Fuel Lines

SEPTEMBER 14, 2015

and Jeff Adelson-Yan, Media Wing, Charleston, SC: Asking Smarter Questions, Data-Driven Marketing & Business Intelligence Mary-Lynn Bellamy-Willms, the Suburbia Agency, British Columbia, CA: Shopportunity, Resources for Creating Traffic and Sales for Shopping Centers If you have other examples, please share them in the comment section below.

Agency 262

Agency Conversion Media Food 262

Martech

AUGUST 4, 2022

After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe , opened a restaurant. “I Using email for profitability and entertainment. An entertaining email is an email that gets read and shared.

Entertainment 113

Entertainment Food Communications Audience 113

Ad Monsters

NOVEMBER 14, 2024

For instance, Aura can identify that readers interested in pet food are also likely to be interested in outdoor activities or family vacations, offering brands a richer understanding of potential consumers. Users can submit questions about various topics, including news, politics, and entertainment, to ascertain their validity.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

AdExchanger

JULY 6, 2022

Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions.

Manufacturing 104

Manufacturing Food Entertainment 104

More About Advertising

MAY 15, 2020

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. Food and government spending were both up (18% and 22%) as were supermarkets. These categories were down £39m.

Food 69

Food Entertainment Finance Media 69

AdvertiseMint

AUGUST 24, 2023

Mix in entertaining and relatable content that engages and entertains your audience. Strike a balance between promotional content and content that adds value or entertainment. Their menu showcases, challenges and creative storytelling have food flocking to their TikTok channel. Handle potential backlash effectively.

Marketing 98

Marketing Fashion Entertainment Food 98

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. In search of BETAs.

Food 109

Food A/B Testing Conversion Electronics 109

Karola Karlson

JANUARY 13, 2025

However, there will be food for thought (bagels!) IN: All social channels: posts and videos that either a) entertain or b) teach something new and original get most engagement. for marketers/founders in all industries. AI will be a huge marketing trend in 2025, as it was already in the second half of 2024.

Marketing 98

Marketing ROI Pop-Up Media 98

Ad Monsters

AUGUST 2, 2022

A lot of people in the entertainment business come to LA and want to get a job working in one of the big talent agencies,” says Killion. Subsequently, he was able to work in different departments in the company to gain a well-rounded understanding of the entire entertainment business. . All the Way Up” to Complex.

Entertainment 105

Entertainment Audience Fashion eCommerce 105

Martech Series

DECEMBER 29, 2022

Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. The fast-food chain Wendy’s has consistently followed the newest fashions among its younger, more impressionable clientele. McCain Foods. Facebook – Meta.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

VideoWeek

MAY 18, 2023

This content, bundled into categories such as entertainment and pop culture, food and recipes, sports, and music, contains a mix of professionally produced and user generated content. Redefining premium These ad formats sit within YouTube Select, an offering which lets advertisers target YouTube’s most popular content.

Food 105

Food Entertainment Impressions Advertising 105

Martech Series

FEBRUARY 9, 2023

Hobbies & Leisure led all verticals in click rate, ending the year at 1.95% while Food & Drink generated the highest conversion rate at 0.17%. The report also sheds light on not only how email programs across industry verticals compare to one another but how consumers engage with each.

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Digiday

JANUARY 12, 2023

The judges also recognized Consumer Reports in the Local Community Betterment category for its investigation into PFAS (per-and poly-fluoroalkyl substances) in food packaging from restaurant and grocery chains. Ally & MKTG Sports + Entertainment – Ally Racing Best Friends Season Long Program. Download the complete guide here.

Food 73

Food Machine Learning Healthcare Manufacturing 73

AdPulp

SEPTEMBER 14, 2023

Not every athlete is an entertainer, but Deion Sanders has always been both, and his flashy brand of bravado is made for today’s media culture. Sanders, a.k.a. Neon Deion, a.k.a.

Entertainment 109

Entertainment Media Food Marketing 109

Ad Monsters

NOVEMBER 2, 2022

Specifically for food & drink, tech, insurance, and telecom advertiser verticals. . These include auto, entertainment, finance, food & drink, insurance, pharma/OTC, retail, tech, telecom, and travel. Targeting cookieless inventory will nearly double campaign budgets and give access to new customers. . End Results.

Cookies 97

Cookies CPM Food Ad Tech 97

Martech Series

JANUARY 19, 2023

Below is a list of 30 companies from three fields of particular interest drawn from the newly added categories in the 2023 edition.

Marketing 78

Marketing Retail Food Entertainment 78

Mediavine

OCTOBER 18, 2022

” Basically, advertisers used to buying on food, travel or craft blogs likely don’t anticipate (or want) their ads next to video game content centered on car theft and the like. Think entertainment, news and much more. If you have shorter entertainment or gaming content, PubNation might be a better option.

Entertainment 102

Entertainment Ad Exchange Food Advertising 102

PubMatic

OCTOBER 17, 2024

Get Started with One Click: Start monetizing your valuable inventory, including sports, news, and lifestyle and entertainment, with a simple opt in. Imagine a cooking segment on news; we can take the cooking segment and classify it as “food” versus “news,” unlocking an opportunity for incremental revenue.

Food 90

Food Entertainment Audience Advertising 90

Martech

MARCH 5, 2024

But as Neil Postman suggests, the only way to get there is if we’re “ entertaining ourselves to death.” For around 20 years, we’ve been immersed in this algorithmic experiment, gradually substituting traditional institutions and significant portions of the entertainment industry with social media and online content platforms.

Media 127

Media A/B Testing Entertainment Shipping 127

Digiday

MARCH 28, 2023

Meredith, by contrast, was the home to publications on the other end of the spectrum, publications like People and Entertainment Weekly that cannot just go dark to ease the integration process. Entertainment Weekly goes live — like, you can’t just stop the process.” We could just turn things off like Brides, Byrdie, Investopedia.

Food 76

Food Ad Server Entertainment Ad Tech 76

VideoWeek

MARCH 14, 2025

Thanks to the development of mobility, the demand for in-car entertainment is also playing an increasingly important role for sports fans worldwide. The deal is part of Wonder’s ambition to build a food ‘super app’, encompassing takeout delivery, meal delivery kits, content, and advertising.

Food 52

Food Ad Tech Media Agency 52

Digiday

FEBRUARY 14, 2023

Based on the results provided to Digiday, the top overall ads were: Indiana Jones: Dial of Destiny (movie trailer) WeatherTech (auto supplies) Popcorners (snack food) Farmer’s Dog (dog food) Creed 3 (movie trailer) Marvel’s Guardian of the Galaxy, Vol. “A lot of movie trailers did quite well, which isn’t really surprising.

Brand Lift 76

Brand Lift Audience Food Impressions 76

Aronson Ads

JULY 15, 2024

An array of thoughtful food options were available, including vegetarian and vegan options. The “Olympics” are a series of fun and light-hearted games designed to entertain spectators and players. Amongst the selection were chicken fingers, sandwiches, pasta salad, fruit, salad, quesadillas, and potato chips.

Food 83

Food Entertainment Cookies Advertising 83

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Glewed TV is now a preferred partner in Yahoo’s supply-side platform. AVOD audiences.

Advertising 106

Advertising Pharmaceuticals Food Entertainment 106

Martech Series

MARCH 3, 2023

The report analyzes over 100 billion emails and showcases an in-depth, multi-metric analysis of emails across 20 major industries, including BFSI, Retail and eCommerce, Beauty, Food, Entertainment, and Media. The report highlights how email has prevailed to be one of the most effective ways to connect with consumers across brands.

eCommerce 79

eCommerce Communications Food MarTech 79

Martech Series

JUNE 13, 2022

More than 300 sports and entertainment venues are innovating fan interactions via point-of-sale hardware, software and specialized services. Fiserv, Inc. Marketing Technology News: MarTech Interview with Ed Locher, Vice President of Marketing at HG Insights. Utilizing Data and Insights at Footprint Center.

Entertainment 89

Entertainment A/B Testing Retail Food 89

RevX

OCTOBER 5, 2021

This season is all about sports and entertainment. The IPL fever extends to different mobile industries, with cricket aficionados spending more time on streaming apps, mobile games, and food delivery apps that fuel hungry fans. Big wins for OTT, mobile gaming, and food delivery. more app installs, and 3.2x more orders.

Advertising 52

Advertising Food CPM Entertainment 52

MNTN

JULY 8, 2024

Integration with Smart Devices Connected TVs seamlessly integrate with other smart devices, allowing for a unified home entertainment system. This dual functionality makes them a versatile entertainment hub for both gamers and streamers. This ensures that audiences receive more relevant and engaging advertisements.

Retargeting 98

Retargeting Entertainment Audience Advertising 98